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Mktg #8

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Take Test: Chapter Case #2 Chapter 6

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Assistive Technology Tips [opens in new window]

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4 T & F

6 Multiple Choice

2 attempts

Worth 30 points per case

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Question 1

1. eBay's Selling, Fashion, and RedLaser apps are nonmarketing-controlled information sources.

True

False .

3 points

Question 2

2. m-commere only benefits online stores.

True

False .

3 points

Question 3

3. In cultures where consumers are reluctant to to use credit card, they might be just as reluctant to make purchases on a smartphone and thus restrict their m-commerce activities to research.

True

False .

3 points

Question 4

4. Mosts people are now comfortable with spending just under $1,000 when making m-commerce purchases.

True

False .

3 points

Question 5

5. What does it mean when we say m-commerce applications level the playing field for shoppers?

a. consumers can deal directly with the sellers just like using eBay.

b. m-commerce means tax free shopping in many states

c. It makes the market a buyer's market.

d. Consumers can comparison shop on the price and features of product. .

3 points

Question 6

6. Which of the

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