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Mktg Plan

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Submitted By cuteme24
Words 4475
Pages 18
1. Executive Summary
Aqua Mesu purified drinking water is truly a high quality product of clean and safe drinking water. High quality water which goes through many processes of water purification such as Ultra violet Sterilization, and reverse osmosis to name a few. The almost endless purification of water had been satisfying customers in Imus and establishments for over 6 years. Aqua Mesu undergoes Bacteriological Examination of water every month as part of the Department of Health (DOH) requirements. This act alone proves that Aqua Mesu only –provide the best for their customers and a high quality product indeed.
Aqua Mesu run different test to make sure that customers health is their main priority. The establishment itself has air-conditioned facility, mask, hairnet and gloves for its employees and even lab gowns are worn inside the establishment.
Water business competition had always been very tight. Aqua Mesu had maintain its stability in the market by focusing on product awareness through presentation of promotional strategies, develop customer relationship and providing safe and clean water. Through this Aqua Mesu had maintain its loyal cutomer and even increase the number of its customers.
Continues researching and strategic planning would improve Aqua Mesu’s existing products and services. Knowing that Aqua Mesu can deliver water as far as Laguna tells us that Aqua Mesu has maintain its name and image to the market.
This marketing plan would aid the business to provide the best to its valuable customer through effective production, distribution, pricing and promotion strategies that business must take notice of. 2. Situational Analysis
Internal Forces a. Suppliers
Aqua Mesu purified drinking water obtains its supply of water from Dasmariñas Water District the main provider of water within the area. Aqua Mesu also has its own water tank

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