Name (optional): _______________________________ Civil Status: ___________________

Occupation: ________________ Town/Province: ________________

Dear respondent/s;

We, students of De La Salle University – Dasmariñas, would like to ask for your opinion on Malunggay-based Biko, which is part of our marketing plan for our marketing class. We would make sure that any information given in this survey would be handled with confidentiality and would strictly be used for educational purposes.

We would like to thank you for your time on answering this survey and appreciate your cooperation.

Respectfully,

The researchers

Instructions: Please circle the letter of your choice and choose one, unless stated otherwise.

1) What is your gender?

a) Male

b) Female

2) What is your age?

a) 46

3) Which role do you usually play in purchasing products?

a) Initiator (you are the one who requests what to buy)

b) Influencer (you are the one who influences on what to buy through explaining the advantages and disadvantages of the product )

c) Approver (you are the one who authorize to buy the product)

d) Decider (you are the one who decide on what the product should possess)

e) Buyer (you are the one who has the final say and pays)

4) How often do you eat kakanin or Biko?

a) Once a week

b) 2-3 times a week

c) 4-5 times a week

d) 6-7 times a week

5) How much do you usually spend on kakanin or Biko?

a) P

6) When purchasing kakanin or Biko, what are your top 3 criteria?

a) price

b) taste

c) aroma

d) packaging

e) presentaion

7) Have you ever encountered Malunggay-based products?

a) Yes

b)