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Mmpbl550 Best Snacks

In: Business and Management

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l550 best snacks

Problem Solution: Best Snacks Inc.
Chris Bross MMPBL/550
11-29-10
Alan Swank
Problem Solution: Best Snacks Inc.
BestSnacks has been an industry leader for years and recently for the last couple years their sales have started to decline, they have lost market share to competitors and the stock price has dropped getting shareholders antsy and management thinking. They have been forced to think about making some changes to the organization and its culture in order to jump start sales and become profitable again. The following paper will take a look at issues that BestSnacks is facing, the parties involved, what the goals of the organization are and the risks associated with the goals, and they will look at all ideas and decide which to develop and implement.

Describe the Situation
Issue and Opportunity Identification
The snack food industry has grown over the years tremendously. There have been the traditional type snack foods as well as newer more health conscious snack foods. In all, it has grown in demand. Through this, BestSnacks has recently over the past few years seen a decline in sales, the stock price declining and have lost market share to their competitors. Because of all these recent declines they are now in jeopardy of losing a major relationship with a popular vendor. BestSnacks needs to change the culture of their company and create programs that will promote creativity and innovation from their employees.
“The leaders of innovation and new product development in established organizations are intrapreneurs, employees who notice opportunities for either quantum or incremental produce improvements and are responsible for managing the product development process to obtain them” (Jones, 2004). By doing this, they would give themselves a chance to regain momentum against competitors by increasing sales and market share and

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...Best Snacks Problem Solution Course/Number Date Andre Boyer Best Snacks Problem Solution Best Snacks encounters many challenges that affect the creativity and innovation practices. This ranges source from individual and organizational learning, management practices and technology in creativity and innovation. Jones (2004) states, “Each design challenge has implications for how an organization as a whole and the people in the organization behave and perform.” (p. 115). This means that each area influences the direction of the organization and some of the difficulties that stifle a creative environment that lends itself to an innovative organization. Further, successfully overcoming challenges associated with a void in creativity consists of implementing a plan that address concerns highlighted by employees in the recent organizational survey. Creating a plan may source at the leadership level but the input sources from the employees because this is the identified area where creativity does not exist in the desired way. Leadership teams must recognize that the survey indicates employees do not feel they have the freedom to provide creative input therefore; leadership team members become part of the problem. Mat and Razak (2011) state, “Identification of success or failure of innovation can be done through implementation phase” (p. 217). As a result, the problem itself lies within the leadership team members rather than the employees of Best Snacks. Based...

Words: 3155 - Pages: 13