...Gray’s Auto Detailing Marketing Plan MKT 365 Summer 2015 Table of Contents 1. Introduction…………………………………………………………………………………………………………………………… 1 2. Mission Statement…………………………………………………………………………………………………………………. 1 3. Business Goals……………………………………………………………………………………………………………………….. 1 4. Consumer Value Position Statement……………………………………………………………………………………… 2 5. Competitive Analysis……………………………………………………………………………………………………………… 2 6. Target Market Description…………………………………………………………………………………………………….. 3 7. Marketing Mix Strategy…………………………………………………………………………………………………………. 4 8. SWOT Analysis………………………………………………………………………………………………………………………. 4 REFERENCES………………………………………………………………………………………………………………………………… 6 Introduction Gray’ Auto Detailing involves thorough cleaning and polishing of the interior and exterior parts of a motor vehicle. Auto detailing helps to maintain the vehicle, prolong its lifespan and increase its value during re-sale. Auto detailing is divided into two category, interior detailing and exterior detailing. Interior detailing involves cleaning and vacuuming the floor mats, cleaning all upholstery, cleaning the trunk of the car, wiping the windows and mirrors and performing all other duties that would make the interior part of the vehicle sparkling clean. As for exterior detailing, you would be required to brush and clean the wheel rims, wash the vehicle tires and polish the car exterior. Auto detailing business can provide you with an extra source...
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...New Mobile Car Detail Business and Web 2.0 Hi Fred! How are you doing today? I have been thinking about the new mobile car detailing business you were telling me about the other day. It sounds like an incredible opportunity. If I am correct, you were telling me you have a few employees who will be earning a commission on all sales as well as their base pay when servicing clients. You are ahead of the game already. Just to make sure you utilize all options available to you, I wanted to give you a little information regarding the newest technologies of the Internet called Web 2.0. Web 2.0 is a fantastic concept that will cut costs, increase efficiency, and ultimately assist in raising awareness and, therefore, sales. This new model is entirely based online instead of having to worry about traditional desktop computers or software needed to run on those computers. Web 2.0 encourages customer interaction on your website and social media outlets that in turn will lead to greater overall customer satisfaction thus a higher referral rate. As you know, a referral base is an ultimate goal in any business. You and your employees will have instant access to a CRM, service packages offered, GPS services, and costs. Furthermore, Web 2.0 will help them to track their sales and commissions. This ability will allow them to visualize what their co-workers are doing which, as you know, creates a healthy competition and assists in hitting the company’s KPIs. In turn, goals are...
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...XYZ Marketing Sdn Bhd – Marketing Plan and Strategy Executive Summary XYZ Marketing Sdn Bhd under its business called “AutoSpa” is a dynamic newly set up company offering ultimate in car detailing which includes wash and vacuum, polish and wax as well as interior grooming especially for luxury cars. To further enhance the appearance of the cars, AutoSpa also provides services such as dent removals, spray painting and knocking, headlamp restoration, windshield crack repair and interior restoration. In addition, AutoSpa provides car carrier services for its members and a comfortable waiting lounge with high end audio visual system and free snacks. The ultimate goal for the company is to become a franchisor in car wash and detailing business in the next 3 years. The first outlet of AutoSpa is located in Golden Triangle of Kuala Lumpur that is in Jalan Bukit Bintang which is the most prominent landmarks for business centres, shopping malls, high end residential, entertainment centres, upscale cafes and hawker-type eateries. Strategic location is the most important factor in considering the outlet location to ensure the services offered are needed and affordable for the community within the area. The area consists of communities that live and work in the city centre with busy lifestyle and they do not have the time to look after their cars. AutoSpa has a strong management team. Mr Mazlan, the founder of AutoSpa who is the President and Chief Executive Officer, has extensive...
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...USS Alabama Battleship Memorial Park, home to the USS Alabama, has been opened since January of 1965. It was created to represent and honor all of Alabama’s Veterans in all branches, including: Navy, Army, Air Force, Marines, Coast Guard, and Merchant Marine. Originally in Bremerton, Washington, Henri Aldridge and Stephens Croom helped bring the USS Alabama home to Mobile. People all over Alabama and the Southeast travel to the Battleship Memorial Park to experience life on the ship and learn about the USS Alabama’s role during World War II. The USS Alabama is like no other ship I’ve ever seen before. With a length of 680 feet and a width of over 108 feet, the USS Alabama was able to take down twenty-two enemy airplanes, with the...
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...Management 12/10/2011 The negotiation experience that I would like to discuss occurred between the T-Mobile customer support group and me. The negotiation was concerning the switch of my mobile cell phone plan from one mobile carrier to another. The switch would allow me to take advantage of a corporate discount provided by my employer. The contract with T-Mobile was ending and I called to advise that I would not be renewing the contract and I would like to port my telephone number to another mobile carrier. T-Mobile was advised that the second line on the contract was to be terminated and it would not be ported to Verizon. The contract negotiation consists of planning, conducting the negotiation and documenting the negotiation and forming the contract. The first step of the negotiation consisted of planning the steps to verify the existence of a contacting with T-Mobile and to see if there is a contract end date. Communicate and conduct the negotiation instructions for the contract end, confirm the contract for termination fees and line porting fees. Confirm a verbal contract with T-Mobile that indicates contract end date and the early termination fees. T-Mobile confirmed that the lines could be ported or terminated. I advised that I wanted to port the primary telephone line to Verizon and terminate the second telephone line on the account. T-Mobile confirmed that there would be not early termination fees. Once these details were confirmed, I contact Verizon...
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...rarely used their old phones like they use them today. You can’t go out anymore without seeing someone using their phones, either by texting, making a call or checking or updating their status on a social network. The impact a cell phone has on youth today can be negative. According to Pamela Gardapee “Cell phones allow kids to text quiz answers, take pictures and videos of problem-solving methods for tests and leave voice messages detailing classroom pop quizzes and other events that otherwise would not spread by word of mouth in one day”. Pamela Gardapee also states “Young cell phone users know how to text while driving. They can talk on the phone or text and drive on the streets and highways without regard to the potential danger. Car accidents involving cell phones and youth have increased.” There are positive impacts on cell phones today. Joshua Wade states “Emergency agencies also support the use of mobile phones during an emergency by urging people to add the letters ICE (for "in case of emergency") in front of certain names in their mobile phone directory to designate who should be called in case of an emergency” In 20 years or less the technology on cell phones is going to change dramatically. According to Inez E Moxley “Another futuristic idea is to use optical scanning to choose letters and common words to spell out a message eliminating the need for a keyboard.” This optical scanning will be an outstanding idea but it could also be a very bad thing. I think it will...
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...Organizational Overview The Re quest for Proposal is to change the old office phone system to a Voice over Internet Protocol (VoIP) service for a small company with approximately 50 employees with approximately over 700 accounts. The clients currently call in orders using the existing traditional public switched telephone network (PSTN). The Voice over Internet Protocol (VoIP) technology will have an established voice communication and multimedia sessions over Internet Protocol (IP) networks where the orders can be processed at a cost savings. Technology Description The group of technologies: IP telephony, Internet telephony, voice over broadband (VoBB), broadband telephony, IP communications, and broadband phone service are terms commonly related to VoIP. The technology enables the end users to use voice, fax, SMS, voice messaging through the internet to conduct business. Proposal The Request for Proposal lists the instructions for a quote to be submitted timely by the respective vendors. In addition, the description of the project is included and the defined requirements that must be met for consideration. Lastly, the vendor responsibility is defined before and after completion of the project. Specifications The proposal is to switch to VoIP, a hosted phone system with a full set of enterprise features. The intent is to continue to upgrade the system via web browser to ensure the technology continues to remain competitive. The intent is to transition away...
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...or usually skip after 5 seconds. You are also able to upload any of your videos to the other social media giant....Facebook. I think one of the best examples I have seen lately of social advertising on YouTube was the Ice Bucket Challenge for ALS. I doubt that many people knew what ALS was before the start of this challenge. So not only did this campaign raise over $60,000 dollars in one month using the different social media sights but it also educated the public on this devastating disease. And it was a fun thing to be a part of. I currently have a job detailing cars, trucks and boats and I have been looking for different ways to advertise my business. I have come up with an ad with the picture of the back of a generic car with the words "Wash Me Please" written sloppily on the back window. (We've all seen those dirty cars that somebody has written that on). I would also ad that I was mobile and could come to them at their work or home. I would put my name, email and cell phone number also. I would like to advertise on Facebook, YouTube, Instagram, Twitter and Craigslist using that ad and picture. I would also have cards made up with the design and distribute them to local...
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...An Introduction to the Design of Mobile Robots SCI 110 South Seattle Community College Fall Quarter 2012 Instructor: Rick Downs, PhD Office: RS 191 Phone Number: 934-6890 Email: rick.downs@seattlecolleges.edu Office Hours: Monday - Thursday: 7:20 - 7:45 am; 2:15 – 3:00 pm Course web site: https://sites.google.com/a/southseattle.edu/rick-downs-sci-110/ Meeting Times: Monday – Thursday from 12:00 - 1:40 pm Location: OLY 200 A. Course Description This course is an introduction to engineering design through the design, construction and programming of mobile robots. Students will work in teams to solve a series of problems that are of increasing complexity by designing and constructing robots from kits and programming their controllers to perform the assigned tasks. No previous computer or engineering knowledge is assumed. Enrollment is limited to 24 students. B. Method of Instruction This is a project-based course where students work in teams on a series of focused exercises that will incrementally introduce them to design issues related to mechanics, sensors, motors, and control of an autonomous mobile robot. Lectures will be used to provide students with the necessary background knowledge prior to their work in the laboratory. We will form groups of three students at the beginning of the quarter. Groups will stay together for the first three projects and then new groups will be formed in the 4th week and the 7th week. To get the most out of this...
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...Table of Contents TABLE OC CONTENT 1.Introduction ……………………1 2.Current performance …………1 3.Market share………………………2and 3 4.Ansoff's Matrix - Planning for Growth…..4 5.PEST ANALYSIS………………………………………4 6.Marketing MIX………………………….6 7.Porter’s Five Forces…………………….7 8.Swot Analysis ……………………………9 9.Conclusion …. .………………………………..11 10.Recommandations………………………..11 11. References………………………………….12 The purpose of this paper The purpose of this paper is to outline the Samsung’s current situation, addressing where and how they currently operate, both in the home market and globally. Detailing such information as market share, product ranges, pricing strategies, competitor analysis, plus other key issues that are relevant to the company and products we are reviewing. We will present issues that will have an impact on the company’s future global strategy. 1.Introduction . Samsung electronics is South Korean global company, a part of the Samsung group established in 1938,employing approximately 206000 people in 197 offices across the 72 countries. The company sales is $ 143.1 billon in 2011 considerably 13% more than previous year(annual report of Samsung 2012).Samsung operates in intense competition from growing number of competitors .All of them have strong brand equity such as LG electronics ,Whirlpool ,Nokia ,Apple and Sony. Among its several products single galaxy s devises has been huge success for Samsung.It announces that it had sold 20 million units Galaxy S...
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...Business Intelligence Easy White Paper Mobile Business Intelligence and Analytics Mobile Business Intelligence & Analytics Contents Overview ...................................................................................................................................................... 3 What is Mobile Business Intelligence?......................................................................................................... 4 Who is it for? ................................................................................................................................................ 5 What are the external factors driving Mobile Business Intelligence? ........................................................... 6 What are the internal drivers for Mobile Business Intelligence? .................................................................. 7 What benefits are sought? ........................................................................................................................... 8 What organizational factors are required? ................................................................................................... 9 What technology has to underpin a Mobile Business Intelligence initiative? ............................................. 10 Security is paramount ................................................................................................................................ 11 Yellowfin’s Mobile Business Intelligence platform..........
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...About OPPO OPPO is a global electronics and technology service provider that delivers the latest and most exquisite mobile electronic devices in over 20 countries, including the United States, China, Australia and many countries throughout Europe, Southeast Asia, South Asia, the Middle East and Africa. OPPO is dedicated to delivering customers with the most extraordinary mobile experience through meticulous designs and smart technology. The Art of Technology There’s an Art to Living Life. At OPPO, we’re here for those that expect more from their smartphone than a run-of-the-mill experience.This is the reason for the dedication and effort we put into bringing users the very best, which is why we put as much effort into what our phones can do for you. We are driven by our love for art. Our devotion and dedication to the art of technology is what inspires us to create beautiful products-inside and out. Everything is considered. From the tactile qualities to the aesthetic aspects of each of our devices; every angle, every color, every piece is meticulously crafted…so we are left with not just a remarkable looking device, but a cultivated experience. We put as much thought and consideration into the designing of our products as one would into designing their own unique lifestyle, right down to the very minute of details. It is here, where the art of technology and life convene. OPPO Global Business OPPO is relentless in the pursuit of the latest technology, the highest...
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...Marketing Plan Morgan Hunter Homes Marketing Plan Contents 1. Introduction and Background.……………………………………………………. Current Situation and Challenges………….…..….……………………..……… 2. Goals and Objectives …………….………………………………… …………… 3. Competition…….. …………..………………….…………………. …………….. 4. SWOT Analysis ……….……………..……….………….…………………….. 5. Marketing Mix Analysis ……………………….………………….…………….. 7.0 External Marketing Environment……………………………………………… 8.0 Recommendations …………………………………………………………... 9.0 Summary …………………………………………………………… ……… … 10 Bibliography ……………………………………………………………. ……… Modular Homes Design Company 1. Introduction and Background The economy of Biloxi, Mississippi (MS) was in much need of stimulation following the devastation caused by the Katrina and Rita hurricanes nearly two years ago. Homelessness, illness, hopelessness, and despair are all remains of the wreckage. There has been rampant unemployment in the region; consumer debt has been on the rise. This has fueled the initiative for relief programs, attempts to bridge the gap of governmentally funded programs and the shortcomings of the locally and state-funded offerings. One federal initiative allows Mississippi Home Corporation to offer below-market mortgage rates. Rebuilding has been slow due to the lack of skilled construction workers. Displacement of workers and limited education/training are major causes for the deficiency. Building permit requirements have been made more stringent...
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...DATE: 11-05-2005 TO: Louis Woo, CEO, Inventec Corporation FROM: Mitt Romney, Senior Consultant, Brain Consultancy RE: Securing Inventec’s Future Success Being one of Taiwan’s leading Original Design Manufacturers (ODM), in 2005 Inventec stands at a crossroads. So far Inventec’s economic activities focused on designing and manufacturing electronic products for OEMs, mainly western companies, which distributed them using their strong brand names. Since 1995 notebook PCs have been the mainstay of Inventec’s business (Appendix A). However computer industry-wide price and margin erosions are expected to continue. Having only a few core customers, ODMs have become increasingly dependent on their western counterparts, a circumstance which is used against them to obtain lower prices. This is especially true for Inventec (Appendix B). More diversified contract manufacturing partnerships and an increasing consolidation in their industry have increased OEMs’ negotiating strengths as well. As those clients have adopted aggressive pricing strategies, the only thing that counts is how fast you can deliver the lowest cost product. Exploiting even cheaper labor seems almost impossible, since large ODMs have already moved the largest proportion of their manufacturing to low-cost areas in mainland China. Meanwhile Inventec has also developed and marketed software under its own brands. As the PC hardware sector shows signs of weakening, the...
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...leakage in the cars, industrial sectors and residential premises using an Ideal Gas Sensor. We can easily integrate the LPG gas leakage detector unit into a unit that can sound an alarm or give a visual suggestion of the LPG concentration. The sensor used in this Project will have both admirable sensitivity and rapid response time. This sensor can also be used to sense other gases like iso-butane, propane, LNG and even cigarette smoke. The output of the sensor goes LOW as soon as the LPG sensor senses any gas leakage. This is detected by the microcontroller and the LED & buzzer are turned ON. After a delay of few milliseconds, the exhaust fan is also turned ON for throwing the gas out and a “GAS LEAKAGE” message is sent to a pre-defined mobile number using GSM Module. MQ-5 Semiconductor Sensor for Combustible Gas Sensitive material of MQ-5 gas sensor is SnO2, which with lower conductivity in clean air. When the target combustible gas exist, the sensors conductivity is Higher along with the gas concentration rising. We use simple electro-circuit, convert change of conductivity to correspond output signal of gas concentration. MQ-5 gas sensor has high sensitivity to Methane, Propane and Butane and could be used to detect both Methane and Propane. The sensor could be used to detect different combustible gas especially Methane, it is with low cost and suitable for different application. CHAPTER 2 LITERATURE REVIEW Various...
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