...of Liberal Arts Bangladesh Assignment on Social Media Marketing Course Code: MBA - 502 Course Title: Marketing Management Prepared by: Group - 05 Name of the Group Members’: Ferdowsi Ara ID: 122-051-062 Ayesha Akter ID: 121-051-025 Shagufta Momriz ID: 123-051-024 Kaosar Mahmud ID: 123-051-013 Jannaten Nigar Nayela ID: 122-051-057 18 November 2013 Table of Content Content | Page # | Introduction | 01 | Digital Marketing | 01 | Advantages and Disadvantages of Digital Marketing | 01 | Mobile Marketing – a type of digital marketing | 02 | Advantages and Disadvantages of Mobile Marketing | 02 | Digital Marketing vs. Mobile Marketing | 03 | Choosing Best Option – Digital or Mobile Marketing | 03 | Digital and Mobile Marketing in Bangladesh | 03 | Future Prospects of Digital and Mobile Marketing | 04 | Conclusion | 05 | References | 06 | Introduction Now-a-days marketing practices have been shifted from traditional media to digital media due to the remarkable rise in the field of social media. Present and prospective customers are now smarter than past, they are now become more aware, communicate and respond faster and their choices are now become more personalized. One of the major shortcomings of the traditional form of marketing is that, the marketers wouldn’t be able to know how many people saw or heard about their products or services. But with the blessings of digital media marketing they are now able to know the exact statistics...
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...TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news. News is the source of gathering all the information needed to keep the people up to date with the latest trends and happenings. People now days get access to the news whenever they want. The main sources of tuning to the news include television, radio, newspapers, magazines and more of late the World Wide Web. Even the cellular services are not far behind as they keep people informed while one is away from the above mediums. Therefore, it is not necessary whether you CURRENT SCENARIO OF INDIAN NEWS CHANNELS Over 100 applications are pending with the information and broadcasting ministry for licence to start new TV channels. Currently, 454 Indian TV channels are on air, according to the list put up by the ministry on its website. Four months ago, the ministry had cleared 22 new TV channels. The additional requirements could include the financial viability of channels, a more rigorous background check of the profile of operators and their commitment to the welfare of employees, ministry sources said. The...
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...My review was based on different smart phones and its effect or importance. I did my review on the iPhone and BlackBerry which are two major players in the smart phone market today. The BlackBerry was catered more to the business customers while the iPhone was catered more to the media seeking demographic. Articles that were reviewed by me were written by West & Mace, Groggin, and Middleton. Each article dealt with different smart phones and different effects it has on our lives. With the introduction of mobile devices such as smart phones, the work place is now taken home. According to Middleton “The BlackBerry does give its users a mechanism to exert control over the management of daily communication tasks, but by virtue of its always-on, always-connected nature, it is also reinforces cultures that expect people to be accessible outside normal business hours”.(Middleton 2007) Since the introduction of the device in 1999, the BlackBerry has made a name for itself as a mobile e-mail device for business. The study done by Middleton was to see if using the BlackBerry device in the context of work-life would lead to increase in work-life conflict, and would result in detrimental organization outcomes. The research method that was used was qualitative a qualitative interview with 13 Canadian BlackBerry users. The respondents were chosen through a network of business contacts. They come from different industries, level of job seniority, and their age ranges from mid-20 to...
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...OF PROXIMITY MARKETING: THE FUTURE OF MARKETING EXISTS AT THE NEXUS OF DIGITAL SIGNAGE AND MOBILITY Alex Romanov INTRODUCTION When historians look back on this commercial and cultural period, they will likely describe it as a time when the barriers between the physical and digital experience began to erode. One of the hallmarks of this period will be the blurring of the lines between marketing channels, and the convergence and evolution into something new. Today, location awareness and mobility have added context to even the most ordinary actions, while social media and the mobile Web have added a layer of immediate human connection to seemingly straightforward commercial transactions. Point‐of‐sale signage has begun to incorporate interactive mobile communication capabilities, empowering consumers with relevant, actionable information in real‐time retail settings. This era is being ushered in by companies that are combining these technologies to effective marketing ends, and in the process creating limitless opportunities for revenue generation and ROI for consumer‐centric businesses that engage in these practices. PROXIMITY MARKETING In one arena in particular, the efficacy of multi‐ channel marketing is on full display: an interactive medium known as proximity marketing that combines digital signage with mobile technology. Previous technologies have attempted to leverage ...
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...Development Today social media is one of the most talked about and the most used form of communication among many generations we see today. They vary from parents, students, athletes, companies, business, consumers, organizations and other various forms of social networking. Social media allows users to share, exchange, collect; information, ideas and pictures/videos in networks via laptops, cell phones, IPADS, or any other mobile device that may have access to virtual communities or networks. As social media replaces old fashion ways, many healthcare providers such as hospitals are jumping on the social media wave to enhance its market potential against their competitors to have an advantage. New technological advancements have made their way to healthcare providers which are going unseen by patients and consumers. Qualified staff members and doctors are being employed; new improvements to the internal and external within hospitals are being made. Without the use of social media these aspects can be overlooked by just walking into any healthcare facility. One way of presenting these new ideas, advancements and changes is by the use of social media, to reach a wide variety of people. The way I would build my hospitals brand is simply by creating a social media app specifically for our healthcare facility. By creating this app for cell phones, IPADs, tablets and any other smart devices that may connect to a network. It would cater to patients, future patients, staff members...
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...advertiser engage with targeted consumers in a digital age. When it comes to advertising, Digital technologies have fundamentally revolutionized how and where advertisers implement the practices in the advertising industry. It defines as “digital advertising”, a form of advertising where businesses implement internet technologies to present promotional advertisement to consumers, digital advertising also includes brand messages presented through social media networking, online advertising on search engines, as well as banner advertising on mobile and website. (Andrew 2010). When it comes to advertising expenditure, digital platforms offer a greater opportunity, timeliness, and relevance to achieve greater understanding to advertising expenditure. This essay will be discussing how advertisers accommodate the trending in digital development and how to engage with the potential consumer in digital ages through three components. First of all, advertising on social media networking perhaps is an essential for advertisers to engage with as social media has been heavily using among young consumers. Second of all, the concept of “over the top” has upended the traditional television advertising by delivering video content via the internet and without a multiple system operator being involved. Third of all, search advertising can be an alternative method to approach consumer as...
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...Harnessing the Latest In-Store Technologies Conclusion: Merging Channels to Delight Customers and Deliver Profits 3 5 6 8 10 13 15 17 2 © 2011 Retail TouchPoints Cautious Optimism Buoys Consumerism Although consumer spending continues to have its ups and downs since the height of the recent recession, retailers can be cautiously optimistic that retail spending will not take another swift fall. In part, shoppers have what some industry experts refer to as “frugality fatigue” — they are simply tired of not spending. That said, they are not likely to return to frivolous spending. Today’s shoppers are much more conscious of where every penny is going; they are looking for deals and sales on the products they desire. With the growth of mobile technology and the ability to find information on products and pricing in real time, consumers are better educated and are not willing to settle, or make as many impulse purchases. Recent BIGresearch data shows that consumers are more focused on “needs” than “wants” and have become more practical when making purchase decisions (see chart). Practicality in Purchasing In the last 6 months, have you made any of the following changes? Adults 18+ 60% 50% 40% 30% 20% Upward Trend Continues 48.8% 57.9% 42.9% 51.5% 40.9% 49.5% 36.7% 44.8% 42.2% 50.7% 47.4% 56.9% 44.8% 54.9% 10% May ‘06 May ‘07 May ‘08 May ‘09 May ‘10 April ‘11 May 11’ I have...
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...“Are Mobile Phones and Tablets taking over Laptops and Desktops in driving the Media & Entertainment Industry?” Summer Internship Project Report Submitted By: Chintan Desai Roll No: 11028 Batch: PGDM 2011-13 Acknowledgment I owe a great many thanks to great many people who helped and supported me at every stage during the completion of this project. I would like to extend my sincere thanks to all of them. I am highly indebted to Mrs. Chhaya (MD & CEO), BC Webwise, Mr. Elstan Rebello, Team Leader (Business Development) and Account Planner, BC Webwise and Mr. Alfred D’Souza, Group Head (Media Planning & Buying), BC Webwise for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & member of BC Webwise for their kind co-operation and encouragement which help me in completion of this project. I would also like to express my special gratitude to Mr. V.V. Naik, Course Coordinator (MET Institute of Management Studies) for giving me an opportunity to take this project and complete it successfully. 2|Page Table of Contents Sr No. 1 2 3 4 Particulars Need & Justification Introduction Company Background and Information Data Collection & Data analysis & Interviews 4.1 4.2 4.3 Mobile Internet Mobile TV Trends in Mobile Device Screen Size Page No. 1 2-5 6-7 12-13 8-10 11-15 16-18 19-20 21-24 25-26 27-29 30-37 38-40 41-43...
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...The Mobile Landscape Insights for Advertising April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly...
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...Case Study II Mobile Computing and Social Networking Risha Alinthia Stuart Strayer University CIS 500 Information Technology for Management September 3rd , 2013 Professor: Dr. Jennifer Fleming Introduction In modern times, technology has become more innovative and convenient. Without technology they would not be able to provide their patients with the best treatment options. Mobile computing is an aspect of technology that has broken many barriers, and has influenced and assisted the healthcare industry tremendously. Most hospitals utilize mobile computing to facilitate the level of care they provide various patients. Social networking is a brilliant form of technology in which most people correspond using photos, comments and other mechanisms in order to communicate with one another. The healthcare industry is very demanding in terms of creating new ways of treating their patients, hence the fact that technology plays a pivotal role in the success in patient care and their level of success. The enhancement of mobile computing systematically allows patients with hypertension or diabetes to check their blood and glucose levels in the comfort of their own homes. This has been an immense breakthrough in the healthcare industry along with social networking, allowing patients to share their thoughts and opinions about their experiences with others. Most facilities implement the use of smart devices such as iPads and iPhones to simplify ways in which patients are...
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...Business Description Rogers Communications Inc. is a diversified Canadian communications and media company engaged in the telecom and media businesses. Rogers Communications Inc. is engaged in four primary lines of business through its four principal operating segments: Rogers Wireless, Rogers Cable, Rogers Business Solutions and Rogers Media. Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only national carrier operating on the combined world standard GSM/HSPA+/LTE technology platforms. Rogers Cable is a leading Canadian cable services provider, offering cable television, high-speed Internet access, and telephony products, and together with Rogers Business Solutions, provides business telecom, data networking and IP solutions to small, medium and large enterprise, government and carrier customers. Rogers Media is Canada’s premier group of category-leading broadcast, specialty, print and online media assets, with businesses in radio and television broadcasting, televised shopping, sports entertainment, magazine and trade journal publishing and digital media. We are publicly traded on both the TSX and NYSE stock exchanges and are included in the S&P/TSX 60 Index of the largest publicly traded companies in Canada. Canada Telecommunications Mobile SWOT Analysis Strengths * Locally owned mobile operators have invested heavily in the market. * Low penetration rate means ample scope for continued growth...
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...Retailer-Manufacturer Collaboration Moves The Needle On Digital Couponing.............................................................................................15 The Retailer Learning Curve For Digital Couponing............................................................................................16 The Digital Future...................................................................................................18 Conclusion: Retailers’ Digital Couponing Predictions and Demands.................................................................20 Appendix..................................................................................................................21 2 The Tipping Point: Retailers Embrace Digital Couponing Executive Summary Over the last two decades, technology has helped put security and distribution controls in place to build the online coupon system that we see today. With the rise of smartphone usage, we see an even more dramatic shift for consumers away from traditional clip-and-save paper coupons and towards digital coupons. In a recent Google survey, 59% of consumers said they have loaded coupons onto a loyalty card (from mobile or web).1 To understand the digital...
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...1. Introduction Robi formerly known as Aktel is the third largest mobile phone operator in Bangladesh in terms of revenue and subscribers. Robi is a dynamic and leading countrywide GSM communication solutions provider and is a joint venture company between Axiata and NTT DoCoMo of Japan. The company commenced operations under the Aktel brand on 15 November 1997 and embarked on a new journey with the brand name of Robi on 28 March 2010. Robi attained its first million customer base in 2004, followed by 5 million in 2006 and 10 million in 2009. Covering all 64 districts of the country, Robi was the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh. It was also the first operator to provide seamless coverage along the Dhaka-Chittagong highway. Robi has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Robi operates the GSM 900 and 1800 cellular services. Its GSM service is based on robust network architecture and a cutting edge Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage, and multiple global partners for international roaming. Robi, being the most innovative operator in the country, launched the first ever Prepaid mobile service and other innovative services. With its strengths and competencies developed over the years, Robi aims to provide the best, in terms of coverage and connectivity...
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...largely accessible through mobile device networks. They use information on the geographical position of a mobile device and enable the user to find the nearest business or service. In addition, the combination of mobile apps and location-based services allows marketers to reach out to their customers to send them more targeted content. Not only do location-based services help the consumer, but they also help advertise the company through social media networks. Stating location is no longer just a form of showing the public what you have seen and where you have been. It is like a free advertisement or commercial for people that view that picture (instagram) or status (Facebook). It has created an extra column in the marketing aspect of the business both for future consumers as well as systems that try to adapt to the users preferences. Applications such as Foursquare, Wikitude, and Yelp are widely used by many people, but the Geographical Information Systems (GIS) community is still in search for the "killer app" that will become so widely used in society that GIS will be available everywhere at all times and thus become part of the mainstream IT. There are so many applications that to find the IT app, it must be able to configure most of our wants and necessities. Finding cheap gas while giving comments on that restaurant to celebrate one's birthday party seems a bit far fetched, but as we have seen anything is possible in this new social media ran...
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...Group 8 (Kre-8) Social Media to help promote Kara’s Cupcakes Social media is defined as a web and mobile-based technology to help support interactive dialogue and to introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media is also social software, which mediates human communication to a broader audience. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques. Social Media is also known as the democratization of content and a shift in the role that made humans in the process of reading and disseminating information electronically. Social media covers a variety of things that use the Internet to facilitate conversation. Social media is considered as the creation of the foundation that connects people, provide opportunities to produce and share content with others, extract and process the knowledge to the society and share it again. Some popular social media sites that Kara’s Cupcake’s will use are Facebook, MySpace, Twitter, LinkedIn, Flickr, Foursquare, YouTube and Others. Mobile social media can also be used on the go when one is not near a personal computer, or laptop. With all the new devices that are arriving at our finger tips, gadgets such as tablets, iPods, phones, and many other new products, there is no use for sitting at home using ones PC. Mobile social media has made other sources of internet browsing obsolete, and allows users...
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