...Action Step 10.3 (cover page) Phantastic Dog Grooming Enter the business name Cleanliness is DOG-liness Enter tag line if any Insert your logo BUSINESS PLAN Business Plan Prepared By P.T. Enter your full name Groomer and Consultant Enter your title Phantastic Dog Grooming Enter the company name XXX Oceanside Avenue Enter the company address Oceanside, CA 92057 Enter city, state, and zip code 760-509-4845 Enter the phone/fax number(s) phantasticcleandog@gmail.com Enter your e-mail and Web addresses Date Prepared Enter month and year June 18, 2012 Table of Contents Action Step 10.3 (table of contents) The page numbers on the table of contents are inserted automatically but need to be updated as you add to your plan. Click on the page number, or select all page numbers, and press F9 to update. Updating the Table of Contents will eliminate the hidden links to the Action Steps and any formatting you have added. After you update the TOC automatically, you may want to format the type so it looks as you prefer. Executive Summary 1 Management and Organization Plan 2 Legal Form of Business 2 Management Team 2 Board of Directors/Advisory Board 2 Recruitment and Selection of Employees 2 Compensation and Ownership 2 Employee Reward and Incentive Plan 2 Communication 2 Infrastructure 2 Product / Service Plan 3 Purpose of Product/Service 3 Features and Benefits 3 Stage of Development...
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...Pet Palace Bringing affordable quality pet healthcare to you when you need it. Pet Palace Bringing affordable quality pet healthcare to you when you need it. Executive Summary “The gradual development of something especially from a simple to a more complex form (Webster).” This is the definition of evolution and Pet Palace is excited to present their evolution of animal healthcare! Pet Palace has been a pillar in the community for over 10 years and has decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large farm animals. In addition to the routine physicals and immunizations, hospice services, in home euthanasia and habitat analysis will also be available. And as a way of giving back to the community, one can plan on attending free seminars and workshops that will be held at local libraries and assisted living facilities. The goal of the Pet Palace is to provide convenient, affordable and superior pet health care. The financial and strategic goals will be met with the help or Pet Palace’s Brand Developer, Marketing Campaign Manager, SEO Specialist and Graphic Designer. Situation...
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...Pet Palace Bringing affordable quality pet healthcare to you when you need it. Pet Palace Bringing affordable quality pet healthcare to you when you need it. Executive Summary “The gradual development of something especially from a simple to a more complex form (Webster).” This is the definition of evolution and Pet Palace is excited to present their evolution of animal healthcare! Pet Palace has been a pillar in the community for over 10 years and has decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large farm animals. In addition to the routine physicals and immunizations, hospice services, in home euthanasia and habitat analysis will also be available. And as a way of giving back to the community, one can plan on attending free seminars and workshops that will be held at local libraries and assisted living facilities. The goal of the Pet Palace is to provide convenient, affordable and superior pet health care. The financial and strategic goals will be met with the help or Pet Palace’s Brand Developer, Marketing Campaign Manager, SEO Specialist and Graphic Designer. Situation...
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...Ozark Mutts & Meows Marketing Plan Ozark Mutts & Meows Marketing Plan 1.0 Executive Summary Ozark Mutts & Meow is a start-up company entering a new market of mobile veterinary services and in-home pet sitting services. The pet service industry in 2011 spent $50.96 billion (APPA). In 2012, APPA estimates pet service spending to increase to $52.87 billion. Mobile veterinary services and in-home pet services will change the way pet owners will receive services for their pets. Pets will be allowed to remain in the comfort of their own environment (home or property) which in turn creates less stress on the pet. Pet owners will benefit from these services because they will not need to travel to a stationary location in order to receive veterinary services or pet sitting services. There were 72.9 million homes in the United States with pet in 2011 (APPA). Ozark Mutts & Meow will be creating a unique service to the market with minimal competition from competitors in other markets. The company will achieve fast market penetration through use of online and offline advertisement, building of customer loyalty and brand awareness, and outstanding customer service. 2.0 Section Analysis Ozark Mutts & Meow is entering its initial year of operation. According to the 2011-2012 American Pet Products Association (APPA) National Pet Owners Survey, 62% of United States households own a pet, which equates to 72.9 million homes. The APPA survey shows there were $13...
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...Marketing Plan: FIFI ET MOI - Grooming by Nisha Tanisha L Smith Keller Graduate School of Management Marketing Online 1.0 Executive Summary 2.0 Situation Analysis 3.1 Market Summary 3.2 SWOT Analysis 3.3 Competition 3.4 Service Offering 3.5 Keys to Success 3.6 Critical Issues 3.0 Marketing Strategy 4.7 Mission 4.8 Marketing Objectives 4.9 Financial Objectives 4.10 Target Markets 4.11 Positioning 4.12 Strategies 4.13 Marketing Mix 4.14 Marketing Research 4.0 Controls 5.15 Implementation 5.16 Marketing Organization 5.17 Contingency Planning 5.0 Conclusion 1.0 Executive Summary FiFi Et Moi is a doggie grooming care service in Nisha Smith’s home. When customers allow their dogs to be groomed at the Smith home they are surrounded by love all day, are able to play and roam within my home, and have a fenced-in backyard to explore. FiFi Et Moe is a superior alternative to a grooming because the dogs get attention all day, are never caged and have ample opportunities to exercise. Basically, the dogs become a temporary member of the household. FiFi Et Moi is able to offer this specialized attention because they are equipped to handle only four dogs at a time. FiFi Et Moi will compete directly with other groomers but offer a superior service. Once word gets out about FiFi Et Moi, the schedule is forecasted to be near capacity within the...
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...Proposal for Online Business Expansion Part 2 U Dirty Dawg Mobile Pet Spa is a pet grooming business that travels to customers home and provides business-to-consumer grooming services, they are located in Saint Cloud, Florida and serve majority of the cities in the surrounding area. Mobile grooming is a personalized service and typically charges $10-$20 higher than salon grooming and by keeping their cost low U Dirty Dawg can offer their services at a competitive price. The benefits of mobile grooming are that it saves the drop off and pick up time, avoids the dog hair mess in the car, and it is beneficial for pets that are sensitive and anxious around other animals. Estimated that 68% of all U.S. households own a pet, which equates to 82.5 million homes and in 2013 the pet industry represented $55.33 billion dollars (American Pet Products Association, Inc., 2014). The pet industry is a very lucrative industry and it is important that this company take ahold of their target market and expands their business. At the present the company does not have a strong online strategy; it has a web page with their contact information, price list, about us, benefits of grooming, and pictures. All sales are done over the phone or in person and their email are used to provide additional information to potential customers. The local market is starting to get saturated with competition and the company is aware of the importance to have competitive advantage over their competitors and position...
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...A. Business Plan 2 1. EXECUTVE SUMMARY 2 1.1. MISSION STATEMENT 2 1.2. VISION STATEMENT 2 1.3. GOALS & OBJECTIVES 2015-2016: 2 2. INDUSTRY BACKGROUND & BUSINESS ENVIRONMENT ANALYSIS 3 2.1: BACKGROUND OF THE INDUSTRY 3 2.2: CURRENT & FUTURE TRENDS AND BUSINESS FIT 3 3. BUSINESS DESCRIPTION 3 4. MARKETING PLAN 3 4.1: DESCRIPTION OF PRODUCT & SERVICES 3 4.2: BENEFITS 4 5. MARKETING STRATEGY 4 5.1 TARGET MARKET 4 5.2 WAYS OF MARKETING 4 6. ORGANIZATION & MANAGEMENT 4 7. FINANCIAL PLAN 4 B. Risk Analysis 5 C. BPMN 6 1. Demand for pet sitting 6 2. Pet sitting process 7 D. Database 7 E. Project Plan 8 A. Business Plan 1. EXECUTVE SUMMARY The idea of 5 STAR CATS was born from the necessity of Catalina of finding a friend to look after her cat during holidays. Luckily, one of her friends was available and willing to check on her cat but the solution was not perfect because the two of them haven’t met before and her friend was not knowledgeable about cats. Any cat owner knows how difficult it is to find a trusted sitter, who not only understands the needs of your pet and of the owner but with whom you are in confidence enough to give him the keys of your flat. Catalina was always reluctant to leave her cat in a hotel or to call a professional sitter, for the same reasons: “I would not leave my cat in the hands of a stranger and give him my keys. Ideally I wanted to be part of a network of...
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...SWOT Analysis For my SWOT analysis I chose Noah’s Arf; a Dog and Cat Kennel business plan. This isn’t your ordinary kennel; the company will also offer things like wash your own pet, overnight care, daycare, pet portraits, in home care, pet grooming, animal behavior and other specified needs. To begin the SWOT analysis I will look at the strengths. The woman behind the idea Kris Price has 23 years as an active Customer Service oriented business professional. She has earned the respect of her colleagues. The Business Plan has a set goal while anticipated some initial loss but expecting an increase in profit throughout the next few years. Kris has a daughter who is a veterinarian that will be joining the company which will help ease the minds of potential clients to know their pets will be safe. Kris has also through the years been a pet owner so she understands the clientele that she is trying to attract. She knows that people value their pets and nowadays they are treated more than just family. The other thing I liked was that it is a 24 hour service so when you take that later flight home you can swing by and pick up the dog without having to accrue an extra days’ worth of charges. When it comes to Weaknesses I didn’t notice many in this Business Plan. Kris Price has her client base focused on a small group I felt. Yes, she wants something in an upscale area looking at two income working families but I believe widening the audience would help her attract more of a client...
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...FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT Super Dog’s Gym & Training Center ---------------------------------------------------------------------------- A Business Plan Presented to the Faculty of the Institute of Tourism and Hotel Management Far Eastern University Nicanor Reyes Street, Sampaloc, Manila ---------------------------------------------------------------------------- In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Tourism Management ---------------------------------------------------------------------------- BASAT, JOLINA BELLE C. HUANG, YA-HUI E. MATAYA, TRIZIAMAE D. PAREDES, CHIT JANSSEN A. TELAN, DERREN KRISTELLE J. October 2015 FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT APPROVAL SHEET In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG, TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J. TELAN, is hereby recommended for submission to the Oral Presentation. _____________________________________________ Adviser Approved by the Research Committee at the Oral Examination conducted on October 4, 2015 with the grade of __________ %. THE RESEARCH PANEL COMMITTEE ______________________________ Chairman ______________________________ ...
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...Running head: MARKETING MIX * Marketing Mix Your Name MKT421 August 28, 2011 Instructor * Marketing Mix * Organizations have become very creative with manipulate the four Ps (product, place, promotion, and price) to attract the customer's curiosity and develop a long-range plan to keep them coming back. The organization must know what the customer wants and deliver that product or service to the at the right price with good customer service. To gain the customer’s loyalty the organization must create a bond and develop a culture so he or she will feel welcome and part of the organization’s family. * The four P's recipe mix cooperatively blends to form a balancing set of decisions, actions, and inventiveness meant to enhance the four elements individually. When designed properly, this positive effect is directed to the customers within the target market and these customers respond positively in return * Marketing Mix: Product * The first P in the four P’s of the marketing mix is product. Historically the thought was that the product would sell by itself, this might have worked when there was only one option in the marketplace. With the competition, the global marketplace and the laws established giving the consumers the ability to return products if unsatisfied that philosophy has changed. * Product refers to design, functionality, style, quality, packaging, warranty, and service. For example, a good product will give...
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...Starting and Managing a Business Assignment 2 – Group based Assignment January 2013 Presentation 1. Executive Summary This document proposes the feasibility of opening a new Pet Lovers Centre Franchise outlet at the proposed recreational hub at the site of the former Parkland Golf Range in 2014. We see a need for more pet friendly facilities at East Coast Park and we believe that of all the pet franchises operating locally, Pet Lovers Centre has the most compatible business practices and values with our intended business. With steady growth in both the pet population and pet product sales in Singapore, we are targeting the middle class segment primarily, with products priced between $1, up to $500. Our main focus is on dog owners who enjoy bringing their dogs out to play at the beach or park. With an existing market share of 49.7 percent, Pet Lovers Centre is well positioned to benefit from the increased exposure towards pet activities once the hub opens. Our financial projections show that the project will be financially feasible with gross profits of about $300,000 annually, and net income of about $100,000 each year. Our monthly breakeven point requires us to sell roughly 67 units of pet accessories with an average worth of $150, as well as 53 grooming and training appointments worth $350 per session to meet costs monthly. Our estimated starting capital required is $300,000, 50% of which will come from shareholders as equity and the remainder...
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...| Procter & Gamble | GEB 4890 | | Hessum Zangenehpour | Fall 2013 | | Table of Contents Executive Summary ……………………………………………………………………………………………………………… Page 2 The Company………………………………………………………………………………………………………………………… Page 2 History and Evolution……………………………………………………………………………………………….. Page 2 Mission and Major Goals…………………………………………………………………………………………. Page 2 Current Strategies……………………………………………………………………………………………………. Page 7 Competitive Environment…………………………………………………………………………………………………….. Page 14 Industry…………………………………………………………………………………………………………………… Page 15 Forces and Trends…………………………………………………………………………………………………… Page 18 Consolidating Retail Sector…………………………………………………………………………. Page 19 Private Labels…………………………………………………………………………………………….. Page 20 Competition……………………………………………………………………………………………… Page 20 Porter’s Five Forces………………………………………………………………………………………………. Page 21 Ethical Responsibilities and Challenges ……………………………………………………………….. Page 25 Environmental pollution…………………………………………………………………………… Page 26 Energy Consumption………………………………………………………………………………… Page 26 Possible challenges facing Procter and Gamble…………………………………………………….. Page 27 Internal Strengths and Weaknesses…………………………………………………………………………………. Page 28 Recommendations ………………………………………………………………………………………………………….. Page 37,45 Implementation……………………………………………………………………………………………………………….. Page 40,45 Evaluation…………………………………………………………………………………………………………………………...
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...Executive Summary Owners and their beloved pets ... this is what makes our world go around. We are aware that there are many photographic studios, at either end of the spectrum, that will consider photographing a pet. However, they do not openly welcome your furry family members. At Adorable Pet Photography, pets are our only business. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. With many years of experience, and a gentle approach in an unhurried environment, we will preserve your memories in a beautiful piece of photographic art. Our strong commitment to client satisfaction is showcased by the perfect photograph that captures the personality of the pet and the loving relationship between the pet and owner. Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner's face when they see their beautiful family member captured in a stunning portrait. Our goal of superior customer service and satisfaction will take dedication on the part of all staff members and vendors. The vision manifests itself in three ways: 1. Produce the same outstanding quality results time after time. 2. Be recognized as the top pet photographer in the Southeast. 3. Be steadfast to our commitment for customer service and satisfaction. Our keys to success will be providing high quality portraits, competitive pricing, and excellent customer service as our hallmark. Adorable Pet Photography is currently located in Atlanta...
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...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 5 Consumer Markets and Consumer Buyer Behavior marketChapter Preview You’ve studied how and use ers obtain, analyze, information to develop customer insights and assess marketing programs. In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to affect how customers think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first understand the whys. In this chapter, we look at final consumer buying influences and processes. In the next chapter, we’ll study the buyer behavior of business customers. You’ll see that understanding buyer behavior is an essential but very difficult task. To get a better sense of the importance of understanding consumer behavior, we begin by looking at GoPro. You may never have heard of GoPro, the small but fast-growing company that makes tiny, wearable HD video cameras. Yet few brands can match the avid enthusiasm and intense loyalty that GoPro has created in the hearts and minds of its customers. GoPro knows that, deep down, it offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends...
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...RESEARCH FINDINGS (SUPPORTING DOCUMENTS/DETAILS OF EMERGING TREND[S] OF THE IDENTIFIED COUNTRY MARKET) References: http://www.portal.euromonitor.com/portal/analysis/tab TOP FIVE CONSUMER TRENDS Consumers remain optimistic about their financial futures In recent years Latvian consumers have come back from several challenges. As noted in a recent article in the Financial Times, “The Baltic state of Latvia endured a harsh recession following the global financial crisis, with 25% pay cuts in the public sector and an exodus of young workers to friendlier economic climates. However, tough austerity measures meant its economy was one of the first in Europe to bounce back”. Consumer confidence wavered slightly in late 2013 due to uncertainty about transition to the Euro. But the changeover in early 2014 worked relatively well, with little immediate price or inflation rises and, as a result, optimism returned. According to a recent study of consumers and households by the Swedbank Institute of Private Finance, 37% of Latvians believe that there were no significant changes to their family budgets in 2014; 30% believe that their financial situations improved; and 30% believed their financial situations got worse. Compared to 2013 results, Latvians were clearly more optimistic. At the same time, the same study identified consumers’ primary concerns over the coming short term. These included rising electricity costs (cited by 72% of respondents), rising food costs (57% of respondents) and...
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