...1522011630 | Md. Abdullah As Sakib | 1520681631 | Tabasum Kamal Marin | 1410625630 | Anika Mahathaj Faruque | 1421581030 | Sadman Sakib | 1311414630 | Table of Contents Serial number | Contents | Page number | 1) | acknowledgements | 04 | 2) | Executive Summary | 05 | 3) | Introduction | 06 | 4) | Background of the Industry | 07 | 5) | a) Company Overview I. B2M Telecommunication Ltd a) History and Background i. Mission and Vision: ii. Functions and Departments: iii. SWOT Analysis: iv. Business Overview II. REVE Soft b) History and Background v. Mission and Vision: vi. Functions and Departments: vii. SWOT Analysis: viii. Business Overview III. True Bd c) History and Background ix. Mission and Vision: x. Functions and Departments: xi. SWOT Analysis: xii. Business Overview b) Mythology i. Type of Research ii. Type of Data iii. Questionnaire Design iv. Sampling v. Data Collection vi. Data Analysis vii. Sample c) Objectives i. Broad Objective ii. Specific Objectives d) Limitation | 08-23 | 6) | Finding and analysis | 25-27 | 6) | Conclusion | 27-28 | 7) | References | 28 | 8) | Appendix | 29 | Acknowledgements We would like to express our profound gratitude to all those who have been helping in the preparation of this report. Firstly we would like to thank Almighty Allah for finishing...
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...Case Background Golden Dragon Mobile Hong Kong Company Limited Overview China Golden Dragon Mobile Limited (CGDM) is a company listed on both the Hong Kong (HKEx) and the New York Stock Exchanges (NYSE). It is also a Chinese-government state-owned enterprise which has one of the world’s largest mobile phone subscriber bases. It is currently listed seventh in terms of market capitalisation on the HKEx. CGDM is the largest mobile telecommunications provider in China and one of the largest telecommunications companies in the world. Based in China, it has mobile networks in all 31 provinces, autonomous regions, directly-administered municipalities in Mainland China and in the Hong Kong SAR through these subsidiaries. Golden Dragon Mobile Hong Kong Company Limited (GDHK) is one of 33 wholly-owned subsidiaries of CGDM. This Hong Kong subsidiary began in 1996 and was the first Personal 1 Communication Service (PCS ) provider to launch services in Hong Kong under the brand “Dragon Magic Mobiles” (DMM). As the market leader in the Hong Kong PCS market, GDHK currently has 3.2 million mobile phone subscribers. It provides a range of communication services including mobile voice, international direct dialling and roaming, and wireless data which are dependent on advanced technologies including WAP, GPRS and EDGE. All of these are delivered through the well-established and respected Dragon Magic Mobiles brand. Capitalising on the strong support of its parent company, GDHK has launched a...
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...Case Background Golden Dragon Mobile Hong Kong Company Limited Overview China Golden Dragon Mobile Limited (CGDM) is a company listed on both the Hong Kong (HKEx) and the New York Stock Exchanges (NYSE). It is also a Chinese-government state-owned enterprise which has one of the world’s largest mobile phone subscriber bases. It is currently listed seventh in terms of market capitalisation on the HKEx. CGDM is the largest mobile telecommunications provider in China and one of the largest telecommunications companies in the world. Based in China, it has mobile networks in all 31 provinces, autonomous regions, directly-administered municipalities in Mainland China and in the Hong Kong SAR through these subsidiaries. Golden Dragon Mobile Hong Kong Company Limited (GDHK) is one of 33 wholly-owned subsidiaries of CGDM. This Hong Kong subsidiary began in 1996 and was the first Personal 1 Communication Service (PCS ) provider to launch services in Hong Kong under the brand “Dragon Magic Mobiles” (DMM). As the market leader in the Hong Kong PCS market, GDHK currently has 3.2 million mobile phone subscribers. It provides a range of communication services including mobile voice, international direct dialling and roaming, and wireless data which are dependent on advanced technologies including WAP, GPRS and EDGE. All of these are delivered through the well-established and respected Dragon Magic Mobiles brand. Capitalising on the strong support of its parent company, GDHK has launched a...
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...Managing Digital Enterprises Mobile Phone Online Marketing – Current Retail Environment, E-Value chain Analysis & Improvement Areas Jinu Joseph (B00573500) Master of Business Administration - FT Ulster Business School, University of Ulster Submitted on 22-Oct-2010 Contents 1. INTRODUCTION 3 2. MOBILE PHONE SALES INDUSTRY 4 2.1 CURRENT SCENARIO 5 3. RETAIL SALES ENVIRONMENT – OFFLINE AND ONLINE 5 4. VALUE CHAIN ANALYSIS 6 5. VALUE CREATION IN ONLINE MARKETING OF MOBILE PHONES 7 5.1 ADVANTAGES OF ONLINE MARKETING OF MOBILE PHONES 8 6. THREE SIGNIFICANT IMPROVEMENTS – ONLINE MARKETING MODEL 9 6.1 CUSTOMER SERVICE 9 6.2 TECHNOLOGY ENHANCEMENTS 9 6.3 PUBLIC RELATIONSHIPS 10 7. CONCLUSION 10 8. REFERENCES 10 TABLES AND FIGURES Figure 1:- Estimated Annual Retail Sales – World Telecommunication [] 5 Table 1:- E-value chain in Mobile Phone Industry 6 1. INTRODUCTION IT development has helped Organisations to market their products and services to World markets. This has promoted Production environment, Supply of the products to a more competitive world market. Organisation’s focus changed into more effective and value added customer service by understanding customer needs. Information technology tools like Internet, Mobile phones, Email and other kind of Visual Medias has helped to overcome the international boundaries to consider world as a ‘Local Market’ [3]. This paper analyse e-business methodology to show how...
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...country. They are the market leader in the landline business with 85% market share and broadband business with 60% market share. There third business i.e. mobile though lags behind and they hold a market share of 5% only. The commercial customer base of Meridicom – The market leader in broadband and landline market, has been targeted by Telzip : a small mobile-network operator is providing free broadband service into a long-term contract. Telzip is offering “FREE broadband FOREVER”. This has come as big threat to Meridicom as it is already facing the following problems: 1. No increase in Customer Base : Its mentioned in the beginning that the new customer initiatives were running behind schedule 2. Underperformance of the mobile unit. 3. Customers finding the broadband service expensive 4. No synergy between the three units : Landline, broadband and mobile Meridicom has to ensure its customers are retained. As indicated in the case, as switching network is considered a hassle, the current unsatisfied customers are still sticking along as the cost of switching is much higher than the 10% difference between Meridicom and other competitor’s prices. But Telzip’s offer apparently is available at one time cost of switching as it is free. Alternatives Revisit the pricing: Not Slashing the Prices but Changing the Focus from Cost based to Value based Pricing. Meridicom has been receiving inputs from the customers that their services are a bit over priced. Regardless of the Telzip’s...
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...TELECOMMUNICATION COMPANIES IN BANADIR REGION Project Paper Submitted in Partial Fulfillment of the Requirement of the degree of Master of Business Administration ABSTRACT After the collapse of the central government in Somalia, the telecommunication industry was almost dismantled in the period (1991-1993). Since 1993, the telecommunication industry in Somalia has grown many folds; new companies joined the market to reap the potentials of this growing industry. Companies worked hard to introduce more innovative products to satisfy, attract and retain customers. This study seeks to describe the relationship between customer satisfaction and customer retention of Hormud and Nationlink, mobile phone operators in Mogadishu, Somalia. The method used was descriptive correlation design. Customer satisfaction indicators were: price, call clarity, and value-added services. Customer retention is indicated by: intention to repurchase, positive word-of-mouth, and patience towards price. In the descriptive analysis section, customer retention was low on all aspects of: intention to repurchase, positive word of mouth, and patience towards price. The results also showed that customer satisfaction was low satisfaction on all aspect of: price, call clarity, value-added services. This is accomplished through six chapters of this project study which includes: Introduction, Literature review, research Methodology, Data Analysis, Discussion...
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...VODAFONE Vodafone Group is a global telecommunications company headquartered in London, United Kingdom It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 332 million proportionate subscribers as of 30 September 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafone have come a long way since making the first ever mobile call on 1 January 1985. Today, more than 359 million customers around the world choose vodafone to look after their communications needs. In 25 years, a small mobile operator in Newbury has grown into a global business and the seventh most valuable brand in the world. Vodafone now operate in more than 30 countries and partner with networks in over 40 more. In an increasingly connected world, it’s no longer just about being able to talk...
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...ASSIGNMENT: 1 Write a reflective report on the impact of social media and mobile communication in your daily life. How should an organization manage its information systems to meet the demand of your generation? Executive Summary Social media and mobile communication both are becoming interrelated and major way of communication. The assignment contains exploration of these two major ways of communication based on personal reflection and possible ways to manage information system more effectively and efficiently in the favor of young generation. The study consisted based on analysis, execution of real life portrays and additional relevant information collected from the internet. Given suggestions on the eyes of user are included with pertinent points for better understanding so, separate recommendations are not included in the method. Focused point are, strong moderating and authentication system, age restriction for underage children, customization and target based information flow, innovative web-based customers account for mobile information system. Finally, the conclusion states that organization should put importance on the information flow, how user is trying to use it and what can be done to facilitate them. Table of Contents Executive SummaryTable of Contents 1. Introduction 1.2 Impact of social media and mobile communication2. Findings 2.1 Moderation and Authentication System2.2 Age Restriction for Underage Children2.3 Customization and Target...
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...International Journal of Business and Management May, 2009 Mobile Handset Buying Behavior of Different Age and Gender Groups Jagwinder Singh (Corresponding author) Dept. of Management, Ambedkar National Institute of Technology, Deemed University Jalandhar-144011, Punjab, India Tel: 91- 98885- 03708 E-mail: jagwinpandher@yahoo.co.in B B Goyal University Business School, Panjab University Chandigarh-160014, India Tel: 91- 94173- 07276 Abstract E-mail: ubschd@yahoo.co.in The prime objective of the study was to understand the variation in the importance given by different age and gender groups to the select factors while buying mobile handsets in India. The study concludes that the mobile handset users of age group of 18-30 years are less price sensitive than consumers of other groups; rather they consider ‘physical appearance’, ‘brand’, ‘value added features’, and ‘core technical features’ more important than users of any other age groups. On the contrary, the consumers of age group 50 years and above have given greater importance to ‘price’ than consumers of other age groups. There were significant differences between different age groups as regards to the importance given to all the factors except ‘post - purchase services’. The difference was highest for the ‘brand’ closely followed by ‘core technical features’ of the handset. Gender differences have also existed for these factors. Keywords: Buying behavior, Mobile handsets, Age groups, Gender groups, Factors, GSM...
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...REPORT ON [pic] Prepared For: Md. Farhan Faruqui Lecturer Department of Business Administration Prepared By: Rasel Mahmud ID: 2005-1-10-165 Ahsan-Bin-Kabirr ID: 2005-1-10-145 Faisal Ahmed ID: 2003-2-60-032 Mosharraf Hossain ID: 2003-2-60-018 [pic] Submission Date: 12th July, 2006. Md. Farhan Faruqui Lecturer Dept. of Business Administration East West University 43, Mohakhali C/A Dhaka-1212 Subject: An application for submitting a report on CityCell. Dear Sir In accordance to your advice to our group for preparing a term paper on marketing are have select the product lines and level of segmentation, targeting, positioning, PLC stage and strategy. To serve our purpose, we have followed standard methodology to extract out findings. We have applied sophisticated data analysis techniques to get consistent and sound output. As per the direction of you, we have tried out the best to highlight our findings through applied marketing concept and models. We sincerely hope this report will fulfill the requirement suggested by under the course Marketing-101. We will appreciate if you kindly spend some of your valuable time by calling on us for discussion in connection to the interpretation of this report. Thank you. Sincerely yours, Name ID Signature Rasel Mahmud 2005-1-10-165 Ahsan-Bin-Kabirr 2005-1-10-145 Faisal Ahmed 2003-2-60-032 ...
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...Mobile Value Added Services (MVAS) A vehicle to usher in inclusive growth and bridge the digital divide January 2011 www.deloitte.com/in 2 Contents Message from Chairman, TRAI Message from President, ASSOCHAM Message from Secretary General, ASSOCHAM Message from Deloitte Objective & Methodology Executive Summary Introduction What is MVAS? What is Utility MVAS? Key categories in Utility MVAS A Framework for Utility MVAS Drivers for Utility MVAS Categories in focus Category 1 : M-Commerce Category 2 : M-Education Category 3 : M-Health Category 4 : M-Governance Current state of Utility MVAS in India Utility MVAS: Challenges Utility MVAS: Potential solutions Utility MVAS: Suggested implementation approach Acknowledgements Notes Authors 4 5 6 7 8 9 12 15 18 18 20 21 26 27 33 40 46 51 54 56 62 64 65 68 Mobile Value Added Services (MVAS) - A vehicle to usher in inclusive growth and bridge the digital divide 3 Message from Chairman, TRAI I would like to compliment the ASSOCHAM for bringing out a Study Report on Mobile Value Added Services – A Vehicle to Usher in Inclusive Growth and Bridge the Digital Divide in India. Mobile Value Added Services (MVAS) have assumed significant importance in recent times due to the rapid growth in wireless subscriber base. They have enhanced the utility of mobile phone as a powerful medium to deliver information viz., News, Entertainment, Advertisement, Music, Games, Commerce, Education and Health. Simultaneously, they help...
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...potential for telecom growth and an attractive investment environment. Recently Business Monitor International (BMI) ranked Pakistan as a key destination for telecom growth. The BMI rankings take into account a number of factors including industry situation, growth potential, competitive landscape and economy and political risks etc. The Pakistan market reached the 90 million subscriber mark in September 2008, almost double from 2006 numbers. The growth slowed after that and at the end of November 2008 the total mobile subscriber number was 90.5 million. Pakistan needs to increase telecom research and development work within the country. China and India are in the process of becoming world major R&D centers for technology and telecommunication. Two top Chinese telecom equipment firms have announced their plans to collaborate with Pakistan: Huawei is working with UET Lahore and ZTE will setup R&D center in Islamabad. The goal of the policy makers should be to increase the rate of transfer of technology from abroad, broaden the pool of local skilled workforce and accelerate the local production of telecom equipment and handset parts etc. PTCL was established to operate cellular telephony. The company commenced its operations, under the brand name of Ufone, from Islamabad on January 29, 2001. Ufone continued on the path to success. The Company further expanded its coverage and has added new cities and highways. Ufone has network coverage in more than 5442 locations...
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...www.pwc.com/india Connect with Consumers Value Added Services: The Next Wave 2 PwC Executive Summary Traditionally, speed has been considered as limiting factor in growth of value added services. The ongoing roll-out of 3G and BWA services could potentially address this gap. India is a young nation with over 64% of its citizens below the age of 34 years and with literacy rate of around 80% amongst the age group of 1524 years. The nation’s growth and employment opportunities have made the younger generation mobile with the rising income. Though current VAS adoption is limited to select set of services, this combination of age, income and people’s mobility promises a great future. We, in this report, through a primary market survey, attempt to highlight the issues that are holding back the growth of Mobile VAS in India and map future consumer preferences. Our market research covers consumers across SEC A, SEC B and SEC C. This report also assesses the current state of VAS ecosystem and how it will evolve. The report evaluates the challenges faced by different stakeholders in VAS ecosystem and how each of them should react to be able to succeed in this new environment. Population Pyramid - India 2010 Source: US Census Bureau VAS adoption in India will spur due to positive demography, growing middle class and increasing spending power of people at the bottom of the pyramid. Connect with Consumer - Value Added Services 3 VAS: Way Forward Executive Summary Page 03 Page 43...
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...luxury mobile phone brand operated by Nokia.Vertu is expanding its business into Asia. The CEO is considering how he might use his company’s product and promotion strategy to increase Vertu’s business in the Asian market, particularly China, Hong Kong, and Taiwan. He is considering two options: 1) Leverage the company’s existing marketing strategy to further penetrate the Asian market, or 2) adapt the company’s marketing strategy to better accommodate the cultural differences between Western markets and Asian markets. II. SWOT Analysis Strength: - Vertu concierge services and other Value added services like vertu.me, Vertu Fortress, the Vertu City Brief applications etc. which also accommodate Asian languages to cater to the Asian customers. - Vertu being associated with Nokia which has a strong market presence in the Asian market. - Unique design and handmade craft phones. Weakness: - High production costs. - High cost of value added services. Opportunities: - Asian countries like China and Japan are ranked in the top 5 for the number of HNWI which means that Vertu can have a significant amount of profit if it extends its business to Asia. - Vertu will not be affected by the state of the economy since its target customers are the urban rich. Threats: - Introduction of other luxury mobile phones by new companies like Mobiado. - Market of counterfeit mobile phones increased majorly by 2005 especially in Asian market. - Services similar to the value added services...
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...telephony is forging a new enterprise culture, from banking to agriculture to health care. The opportunities that lie in the telecom industry seem endless & lucrative due to the continuous innovation & growing demand for mobile telephony. Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with. In this paper we have analyzed the mobile telecom industry of Bangladesh on the basis of Porter’s five forces model. Here we also show the historical background of Bangladeshi telecommunication sector, the key points of bargaining of suppliers & customers, impact of internet on telecommunication sector, impact of internet on annual growth of the mobile operators, problems of telecommunication sector in Bangladesh, future prospects of telecommunication sector & so on. Here we have also analyzed the competitive strategy of the mobile operators. Very much like the nature of the technology, the telecom industry in our country is also changing very rapidly. This is now in its saturation and the subscriber base as a result is increasing at a decreasing rate...
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