...USS Alabama Battleship Memorial Park, home to the USS Alabama, has been opened since January of 1965. It was created to represent and honor all of Alabama’s Veterans in all branches, including: Navy, Army, Air Force, Marines, Coast Guard, and Merchant Marine. Originally in Bremerton, Washington, Henri Aldridge and Stephens Croom helped bring the USS Alabama home to Mobile. People all over Alabama and the Southeast travel to the Battleship Memorial Park to experience life on the ship and learn about the USS Alabama’s role during World War II. The USS Alabama is like no other ship I’ve ever seen before. With a length of 680 feet and a width of over 108 feet, the USS Alabama was able to take down twenty-two enemy airplanes, with the...
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...Telecom VAS market in India - The road ahead Mobile communication is one of the most popular innovations in the past half century. It is ranked only below, Internet & PC/Laptops. However in the recent times, mobile phones have surpassed both PC/Laptops & Internet users; thanks to the popularity of mobile phones in emerging markets. The emerging markets referred here are mainly non voice services like connecting to the internet, sending emails, playing so called ‘computer games’, entertainment etc. , the list is endless. These services are commonly termed as ‘Value Added Services’ (VAS) also referred as MVAS (Mobile VAS). First let’s see how popular are these services in India? To understand this let’s first look at some numbers. India’s MVAS market is estimated at $490 million in 2012, a report by Wipro Technologies & Mobile Association of India (IAMAI). The report also added that the MVAS market will grow at a compound annual growth rate of 25 percent between 2012 and 2015 to reach 950 million in 2015. The current MVASs that rule the market comprise of Ringtones, Caller Tunes, Cricket updates, Horoscope updates, wallpapers etc. But the magic wand for the growth of MVAS market is with applications (the apps); mHealth, mEducation, mgovernance & mWhat-not, you name it & we have an app for the same. As the penetration of smart phones will increase further we shall see higher penetration of these MVASs. Now let’s see the other side of the story...
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...growth and employment opportunities have made the younger generation mobile with the rising income. Though current VAS adoption is limited to select set of services, this combination of age, income and people’s mobility promises a great future. We, in this report, through a primary market survey, attempt to highlight the issues that are holding back the growth of Mobile VAS in India and map future consumer preferences. Our market research covers consumers across SEC A, SEC B and SEC C. This report also assesses the current state of VAS ecosystem and how it will evolve. The report evaluates the challenges faced by different stakeholders in VAS ecosystem and how each of them should react to be able to succeed in this new environment. Population Pyramid - India 2010 Source: US Census Bureau VAS adoption in India will spur due to positive demography, growing middle class and increasing spending power of people at the bottom of the pyramid. Connect with Consumer - Value Added Services 3 VAS: Way Forward Executive Summary Page 03 Page 43 Tax Imperatives of VAS Study Methodology Page 05 Page 39 Mapping of Mobile VAS Users Page 33 Introduction Page 07 VAS in India Page 12 Current VAS Value chain in Indian context Page 16 Solving the VAS puzzle Page 18 4 PwC Primary Research Methodology PwC undertook a detailed and wide scale market research with the objective of understanding the behavior of Indian mobile subscribers...
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...A REPORT ON BUSINESS POTENTIAL OF NETXCELL’S VAS SERVICES IN SOUTH ASIA AS A PART OF SUMMER INTERNSHIP AT: NETXCELL LIMITED SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT AT INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD INTRODUCTION MVAS – Mobile value added services are those services that are not part of the basic voice Offer and are availed separately by the end user. They are used as a tool for differentiation and allow mobile operators to develop another stream of revenue. Mobile remains a vibrant and evolving industry constantly finding new ways to inter-connect the user’s world in spheres such as automotive, utilities, health and education, and new ways to manage financial transactions. Mobile data continues to drive rapid traffic growth for mobile operators with all regions showing impressive data volume growth rates as more and more people connect to the internet via mobile. In emerging markets, growth will be driven by the increased penetration of smartphones, while in developed markets it will be driven by both greater smartphone adoption and increased download speeds made possible by new technology such as 4G. Ecosystem for VAS Services Figure 1: MVAS Ecosystem Content Providers: Content providers are the entities that own the original content. They are typically media companies and movie studios who own rights for...
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...Course: Mgt 210 Section: 23 Faculty: ZFQ Submission date: 10-08-2015 Name of group members | Id number | A.H.M. Abdullah | 1521119031 | Rayhan Parvez Akash | 1522011630 | Md. Abdullah As Sakib | 1520681631 | Tabasum Kamal Marin | 1410625630 | Anika Mahathaj Faruque | 1421581030 | Sadman Sakib | 1311414630 | Table of Contents Serial number | Contents | Page number | 1) | acknowledgements | 04 | 2) | Executive Summary | 05 | 3) | Introduction | 06 | 4) | Background of the Industry | 07 | 5) | a) Company Overview I. B2M Telecommunication Ltd a) History and Background i. Mission and Vision: ii. Functions and Departments: iii. SWOT Analysis: iv. Business Overview II. REVE Soft b) History and Background v. Mission and Vision: vi. Functions and Departments: vii. SWOT Analysis: viii. Business Overview III. True Bd c) History and Background ix. Mission and Vision: x. Functions and Departments: xi. SWOT Analysis: xii. Business Overview b) Mythology i. Type of Research ii. Type of Data iii. Questionnaire Design iv. Sampling v. Data Collection vi. Data Analysis vii. Sample c) Objectives i. Broad Objective ii. Specific Objectives d) Limitation | 08-23 | 6) | Finding and analysis | 25-27 | 6) | Conclusion | 27-28 | 7) | References | 28 | 8) | Appendix | 29 | Acknowledgements...
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...Match the Skill Sets as per Telecom Sector Expectations for Telecom Sector Skill Council (Proposed) Reshaping the Skill Sets to match Telecom Sector Expectations(Proposed) Table of Contents EXECUTIVE SUMMARY 3 Key Objective of SIP 3 BODY 5 a) Introduction 5 b) Methodology 6 c) Results and Discussions 7 d) Conclusion and Recommendations 7 e) Limitations 7 Annexure 7 a) References 7 EXECUTIVE SUMMARY Key Objective of SIP My study aims to conduct the knowledge and skill gap analysis that are present in telecom sector. I will have to make qualitative analysis of these various job roles once they are identified. The qualitative assessment will be done by obtaining information from industry professionals of the requirements of certain job role, difficulties in recruitment of certain job role, turnover ratio of employees of certain job role etc. Thus by gathering all the relevant information an assessment will lead us to the skill gap that have been created in industry. A highly skilled workforce works more efficiently and effectively. Those skills, however, need to match with the changing needs of business. A skilled work force drives innovation, which in turns drives the need for other skills. The Skills Gap Analysis helps us to understand the mismatch between the skills that exist in a sector and those being demanded by industry (Companies). The Skills Gap Analysis provides primary researched data aimed to understand the existing workforce at...
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...2008 VIRGIN MOBILE-THINK HAT KE MARKETING PROJECT PREPARED BY:9/12/2008 September VIRGIN MOBILE-THINK HAT KE 12, 2008 Why Virgin Mobile In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific customer segment with proper marketing has been key to success for virgin mobile across the globe. So, from marketing and customer understanding point of view, this is a very unique company to study. Understanding Virgin’s business Model Virgin has promoted itself as the brand for young India, keeping the Indian youth as its target customer segment. The idea behind targeting this segment can be found inherited in virgin’s business model. The salient features of Virgin’s business model from customer perspective are: 1) With intensive competition and reducing voice tariffs, the profit margins for voice service are decreasing day by day. So, the future profit strategy is maximizing profit margins through data services and it is youth segment which provides maximum data service revenues. 2) Future projection of increasing young and working population of India as 65% of overall population by 2020. 3) Increased use of data services in future due to technological advancements. So...
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...------------------------------------------------- Dialog- SWOT Analysis. Strengths: 1) As the first mover of GSM in Sri Lanka technology, has a greater competitive advantage. 2) Strong infrastructure and hence the mobile telecommunication coverage is one of the widest and best in Sri Lanka. 3) Relationship with a telecommunication giant in the region; Telekom Malaysia Group. 4) With numerous collaborations with other Telecom Corporations, has enabled Dialog to have a global reach with services such as High Roaming and Satellite Coverage. 5) Strong Public Relations that has been built up over the years. 6) Aggressive marketing strategy allowing Dialog brand name to be carried to every corner of the country and hence to have a good and stable Brand Equity. 7) As reflected in the financial analysis the financial stability of the organization with all the current investments. 8) Technology leadership with high technical innovation. This is powered by there Applied Research & Development initiatives in areas such as GPRS, MMS, EDGE, Intelligent network services, SMS, GPRS/WAP, IVR….etc 9) Boosting company image through investors’ confidence reflected via share prices. 10) Extended breath of product range. 11) Strong island wide distribution network. 12) Greater CSR involvement reflected via the CSR initiatives that has taken place. 13) Greater level of customer satisfaction via high quality customer support. 14) Well established...
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...E-Banking: ‘A new era of customer satisfaction through SMS Banking’ Abdullah Hassan, BBA(Hon’s), Fourth Year, Department of Management Studies, University of Chittagong, abdtek@gmail.com Abstract According to the Euronet mobile Banking Guide, there are currently close to 400 mobile operators in over 133 countries who are signing up 4 to 6 new customers every second. That means people are now much more interested in cell phone than before. Users always seek multi-dimensional use of their cell phones. The main purpose of this paper is to find out customer satisfaction through SMS Banking. Mobile phone operators provide various value added services (VAS) to their users including banking service and other utility services with the legal agreement with respective organizations. As mobile operators are trying heart and soul to retain existing customers and enhance new customers by adding VAS, hence a mobile banking solution called SMS Banking that allows people to bank with their mobile phones and its overview are presented in paper. Introduction There are various types of E-banking that are used in the field of IT and Banking. SMS Banking is one of them. SMS stands for ‘Short Message Service’. SMS Banking allows you to check account balance, transfer amount to other account, payment of utility bills like electricity bill, gas bill and water bill etc. Short Message Service is particularly adapted to 2G networks because they require low capabilities for data exchange...
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...Authority of India (TRAI), was established to regulate and deal with competition (the service providers). This gradual and thoughtful reform process in India has favoured industry growth. Upcoming services such as 3G and WiMax will help to further augment the growth rate. The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. This is evident from the facts of Telecom Industry for example, India added 113.26 million new customers in 2008, the largest globally. The country’s cellular base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added every month. This would translate into 612 million mobile subscribers, accounting for a tele-density of around 51 per cent by 2012. It is projected that the industry will generate revenues worth US$ 43 billion in 2009-10. In this report we have tried to capture most of the areas of Telecom Industry. Major highlights of the report are History of Telecom Industry, Current Industry Analysis, Role of TRAI, Spectrum allocation, FDI Regulation, Competitive advantages, Outsourcing in Telecom, Emerging Technologies, Latest Innovation, and Growth Trends, Mergers and Acquisitions. Anjana, Prachi, Puneet, Sandeep 2 Telecom Industry Table of Contents Executive...
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...inputs for National Telecom Policy 2011 2 Enabling the next wave of telecom growth in India Foreword The Federation of Indian Chambers of Commerce and Industry (FICCI) and Ernst & Young have collaborated on this deep review of the telecoms sector in India. The National Telecom Policy 1999 (NTP 1999) has served the sector in India for well over a decade, in which time we have witnessed significant changes in the socioeconomic environment, technological advancements and business dynamics. The telecom industry in India is ready to take the next leap forward with new developments such as launch of third generation (3G) services by private operators, 3G and broadband wireless access (BWA) auctions, launch of mobile number portability (MNP), and the emergence of mobile commerce (m-commerce). In the future, rural and semi-rural markets are expected to drive growth, especially in the wireless segment. The Ministry of Communications & Information Technology has released the 100-day agenda for the Indian telecom sector, and announced formulation of a new and comprehensive National Telecom Policy 2011 (NTP’11). Therefore, the time is ripe for a comprehensive review to build a forward looking and transparent policy that will be the backbone to achieve the ”India telecom vision 2020.” This report focuses on specific areas where the Government of India (GoI) needs to intervene and move the policy to the next generation of reforms. It aims to capture developments witnessed in the telecom...
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...AIRCEL Aircel Group at a glance * Aircel group is an Indian mobile network operator. * It is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%. * Aircel commenced operations in 1999 and today is the leading mobile operator in Tamil Nadu, Assam, North-East India and Chennai. * It is India’s fifth largest GSM mobile service provider and seventh largest mobile service provider (both GSM and CDMA) with a subscriber base of over 66.7 million, as of January 2013 with 63.24% of them being active. * It has a market share of 7.33% among wireless operators (includes GSM, CDMA, and FWP operators) in the country. * More than 50 per cent of Aircel’s marketing budget for sport is earmarked for cricket. * Apart from being the sponsor of CSK in IPL, Aircel also sponsors the Lajong football club in Shillong and has been the title sponsor of the Chennai Open for three years now. * Aircel India has 3G spectrum in 13 circles. * The company also possesses BWA spectrum in 8 circles. Like other operators, Aircel has also adopted a precautionary approach and is in no hurry to roll out its 4G network. * 3G has been doing extremely well for Aircel. The data revenue doubled in calendar year 2012 over 2011 and subsequently our 3G subscriber base also...
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...Docomo and Aircel, this strategy has not played off very well, with Airtel losing market share, from over 30% 4 years ago to just over 20% currently. * Marketing and Branding: Airtel has, over the years, laid strong emphasis on marketing and branding. The Brand ‘Airtel’ is one of the most recognizable brands in the country, let alone telecom. It has engaged in mass spending on celebrity endorsements, from Shah Rukh Khan to Sachin Tendulkar to A.R. Rehman. Airtel has also been successful in changing its brand identity, coupled with its changing logo over these years. It is now actively pursuing the youth segment in the country, with ads such as ‘har ek friend zaroori hota hai’, and ‘friendship package’ etc. * Value Added Services (VAS): Airtel has pioneered...
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...Cellular System Technologies Mobile phones send and receive radio signals with any number of cell site , base stations fitted with antennas. The communication between the handset and the cell site is a stream of digital data that includes digitized audio. The technology that achieves this depends on the system which the mobile phone operator has adopted. The Common Technologies used by operators in India are GSM and CDMA. With the advent of 3G technology systems a new era in Mobile technology in India is about to be born. GSM (GLOBAL SYSTEM FOR MOBILE COMMUNICATION) GSM is a widely used Second Generation cellular telecom network .Since the technology is fully digital it enables Digital encryption, which provides a moderate security of Phone conversations, compression of data, and mobile data services (eg. SMS). Today, GSM holds a share of 82.4%, includes the 3GSM service, of world mobile connection with more than 690 mobile networks spreading across 213 countries. Being the most popular mobile phone standard, GSM facilitates the network operators to have roaming agreements with other operators, even foreign operators, allowing the users continue using their mobile phones even when they travel to other countries. The Multiple access method, allowing several cells to share the same communication channel, in GSM is a variation of Time Division Multiple access(TDMA).In TDMA several users share the same frequency spectrum by establishing h links in different time slots...
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...------------------------------------------------- Dialog- SWOT Analysis. Strengths: 1) As the first mover of GSM in Sri Lanka technology, has a greater competitive advantage. 2) Strong infrastructure and hence the mobile telecommunication coverage is one of the widest and best in Sri Lanka. 3) Relationship with a telecommunication giant in the region; Telekom Malaysia Group. 4) With numerous collaborations with other Telecom Corporations, has enabled Dialog to have a global reach with services such as High Roaming and Satellite Coverage. 5) Strong Public Relations that has been built up over the years. 6) Aggressive marketing strategy allowing Dialog brand name to be carried to every corner of the country and hence to have a good and stable Brand Equity. 7) As reflected in the financial analysis the financial stability of the organization with all the current investments. 8) Technology leadership with high technical innovation. This is powered by there Applied Research & Development initiatives in areas such as GPRS, MMS, EDGE, Intelligent network services, SMS, GPRS/WAP, IVR….etc 9) Boosting company image through investors’ confidence reflected via share prices. 10) Extended breath of product range. 11) Strong island wide distribution network. 12) Greater CSR involvement reflected via the CSR initiatives that has taken place. 13) Greater level of customer satisfaction via high quality customer support. 14) Well established...
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