...04/03/2014 GEB2112 Page 387 # 1-4 1. In a short paragraph, describe ModCloth’s brand. ModCloth is an American online retailer specializing in vintage, vintage-inspired and indie clothing, accessories and decor. The company is headquartered in San Francisco’s South of Market District. They also have an office in LA’s historic Coast Savings Building, as well as an office and fulfillment center in Pittsburg, PA. ModCloth was launched as a website in 2002 by Susan Gregg-Koger with the help of her then-boyfriend, now-husband Eric Koger. The pair continued working on the website while attending Carnegie Mellon University and went full-time with the operation in 2006. The company’s strengths are that they offer unique, one of a kind pieces. They have a staff of stylists who are always available to chat with you depending on different questions or concerns you may have. They offer their customers gifts with every purchase they receive. The weaknesses are that their download speed is slow and is a lot slower compared to their competitor Anthropologie. It should be faster when switching from category to category. The photography of the products is not very good. The images should be clearer, and the zoom function should be better in order for the customer to really get a sense of what the product looks and feels like. The photography and visuals should be top-notch especially since ModCloth is sold solely online. 2. What is the difference between ModCloth’s core product and its...
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...Where Do Ideas Come From? Consultant Case 1 Meredith Bredeweg BBA 425 Small Business Finance and Financial Analysis Professor Chris Hansen January 25, 2016 Where Do Ideas Come From? Consultant Case 1 Explain how these entrepreneurs exhibit the entrepreneurial spirit? As mentioned by Scarborough, researchers have identified several characteristics that are often found in entrepreneurs. A prime example of one of these characteristics is the future orientation, which seems to be perfectly describe Derek Johnson who listened to his friend at the University of Houston who was often tasked with having to send text messages to a large number of people, which is time consuming and problematic. After hearing the problem, Derek came up with the idea of his company which allowed a person to type the text from a computer, rather than a phone, and send the message to multiple people via text messaging rather than email or social media. Susan Gregg got her love of vintage clothing from her grandmother’s old clothes. After thinking she would just sell her stock pile of clothing, she became aware of the opportunity to make a career of it. Her spirit, enthusiasm, excitement, initiative, commitment, will to succeed and dedication to the venture are examples of the entrepreneur spirit. These are each characteristics of value of achievement over money which is another trait identified in the aforementioned studies. Have you encountered a “stress point” recently or talked with...
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...Fabio Michelle, E. (2009, August). Can Fashion Designs be Copyrighted? Retrieved from Legal Zoom: https://www.legalzoom.com/articles/can-fashion-designs-be-copyrighted Fashion Market Research & Business Solutions. (2015, January). Retrieved from NPD Group: https://www.npd.com/wps/portal/npd/us/industry-expertise/fashion/ Jeremy, Y. R. (2015, February 2). Plus-Size Model Makes History. Retrieved from Here & Now: http://hereandnow.wbur.org/2015/02/02/tess-holliday-plus-size-model (Fashion Market Research & Business Solutions, 2015) Fabio Michelle, E. (2009, August). Can Fashion Designs be Copyrighted? Retrieved from Legal Zoom: https://www.legalzoom.com/articles/can-fashion-designs-be-copyrighted Fashion Market Research & Business Solutions. (2015, January). Retrieved from NPD Group: https://www.npd.com/wps/portal/npd/us/industry-expertise/fashion/ Jeremy, Y. R. (2015, February 2). Plus-Size Model Makes History. Retrieved from Here & Now: http://hereandnow.wbur.org/2015/02/02/tess-holliday-plus-size-model N2S Fashions Marketing Plan MK2530 Mrs. De’Onn Griffin January 10, 2015 EXECUTIVE SUMMARY This two-year marketing plan is for North 2 South Fashion Boutique to secure additional funding for in-house fashion line and to inform employees of the company’s current status and direction. Although N2S Fashions was launched less than a years, the boutique has experienced greater-than-anticipated demand for its Plus-size Woman clothing line, and research...
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...February 2013 US Airways and American Airlines announced their plans to merge the airlines creating the largest airline in the world. US Airways was founded in 1937 as All American Aviation and in 1996 commenced operations as US Airways with its parent company being US Airways group. The headquarters is located in Tempe Arizona. US Airways operates an intensive international and domestic network and has 198 destinations throughout North and South America, Middle East and Europe. Us Airways is a member of Star Alliance Network with a fleet of 346 mainline jet aircrafts and 256 regional jet and turbo prop aircrafts. Us Airways has a shuttle that provides hourly service between Boston, New York, and Washington, D.C. that is known as US Airways Express that is operated by contract and subsidiary airline companies. As of January 2013 US Airways employed 32,213 individuals worldwide and operated 3,028 daily flights. American Airlines, Inc. is owned by the AMR Corporation headquartered in Fort Worth, Texas. It operates and extensive international and domestic network as US Airways. American Airlines has scheduled flights throughout North America, South America, Europe, the Caribbean, and Asia/Pacific. The Dallas/Fort Worth International Airport is the airlines largest hub with American Airlines accounting for about 85% of the traffic and 83% of landing fees and travel to more destinations than any other hub. American Airlines operates maintenance bases at Tulsa, and Fort...
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...Fourth Edition Financial & Managerial Accounting for MBAs Peter D. Easton Robert F. Halsey Mary Lea McAnally Al L. Hartgraves Wayne J. Morse Cambridge Business Publishers To my daughters, Joanne and Stacey —PDE To my wife Ellie and children, Grace and Christian —RFH To my husband Brittan and my children Loic, Cindy, Maclean, Quinn and Kay. —MLM To my wife Aline. —ALH To my family and students. —WJM Cambridge Business Publishers FINANCIAL & MANAGERIAL ACCOUNTING FOR MBAs, Fourth Edition, by Peter D. Easton, Robert F. Halsey, Mary Lea McAnally, Al L. Hartgraves, and Wayne J. Morse. COPYRIGHT © 2015 by Cambridge Business Publishers, LLC. Published by Cambridge Business Publishers, LLC. Exclusive rights by Cambridge Business Publishers, LLC for manufacture and export. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or stored in a database or retrieval system in any form or by any means, without prior written consent of Cambridge Business Publishers, LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Student Edition ISBN 978-1-61853-102-5 Bookstores & Faculty: to order this book, call 800-619-6473 or email customerservice@cambridgepub.com. Students: to order this book, please visit the book’s website and order directly online. Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 About the Authors ...
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