Assignment #1: Marketing Model

Model Marketing

Marketing 506 (Intergrated Mkt Communication)

Oct 23, 2012

1. Develop an argument regarding the significance of marketing to organizational success in the 21st century.

Marketing plays an important role in creating a the solid position in the competitive market.

Organizations are also able to build competitive advantage through effective marketing strategy.

The importance of marketing for the business to be successful is so that firms can make

appropriate strategies to gain advantages. In today’s competitive environment, the success of a

business is solely dependent on the type of marketing. Most of the operations and aspects of

the business are based on the successful marketing. Marketing covers different components

such as personal sales, public relations, sales promotions and advertising. Marketing is the

process through which, business firms introduce and promote the product and services to the

potential customers. Without marketing, business firms can offer the products within its

industry; they cannot sell it to the potential buyers in other countries and industries (Gitman &

McDaniel, 2008). It is then very important for the business firms to make effective strategies

for marketing of products.

In the 21st century there is a high competition and business firms have to do marketing

in order to generate awareness among customers about their products & services. Marketing is

used in order to communicate with the customers to attract them for the product and services.

Company is also focused towards increasing the sales through effective marketing strategies. It

is then important for the