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Model to Compare

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Submitted By tanya338
Words 3270
Pages 14
1. Introduction
In this analysis, we are comparing 2 companies, namely CapitaLand and Automobile Association of Singapore (AASingapore).
The core businesses of CapitaLandare hospitality and real estate financial services, having its footage in both Asia Pacific and Europe. It is one of Asia's largest real estate companies, with its’ headquarter located in Singapore(“About CapitaLand”, 2014, para 1)1.
Automobile Association of Singapore (AASingapore) is a leading motor association which serves its members mainly in roadside recovery services and providing other services(“About AA”, 2008, para 2)2.

2. Evaluate The Opportunities, Threats, Strengths And Weaknesses Of The Organisations Using Strategic Models
In order to analyse the two significantly different organisations, an evaluation on their external & internal environments was made using various strategic models to compare and contrast their opportunities and threats they face, as well as their strengths and weaknesses.

2.1 An Organization's External Environment (Coulter, 2013)3
2.1.1 General Environment
The general environment, according to Coulter (2013)3, includes economic, demographic, socio-cultural, political-legal and technological sectors. Each of these aspects is evaluated to determine if an opportunity or threat is posed to CapitaLand and AA Singapore.

An Organization's External Environment (Coulter, 2013) 3
a. Economic
The growing affluence of both the Singapore and China market, which boast a large number of millionaires (Hannah Goldberg, 2014)4&(Neerja Jetley,2013)5, is an opportunity to CapitaLand. Besides that, the global economy has been in a very low interest rate environment. Singapore’s SIBOR has been below 1% since 2008 (Source: http://www.siborratesingapore.com/). This is a boost to CapitaLand, as the buyer can afford to loan more money to purchase more

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