...R&R Case Write UP By: XXXXXXXXX Bob Reiss is an experienced player in the Toy/Game market. Currently he is deciding how to follow his successful TV Guide trivia game. He could try to create a spinoff of the TV guide game. He could launch a new proposed trivia game called Whoozit, where you guess people based on clues. Mr. Reiss has to make a decision launch Whoozit, a new trivia game, or try to spin off the TV Guide game. My recommendation is to launch Whoozit. The Whoozit game allows Trivia Inc. to leverage their skills developed in the launch of the TV guide game. Trivia Inc. has access to the channels, the manufacturers, and the pulse of the trivia market customer. The case indicates that Trivia Inc. had a preliminary royalty deal with the Bettman Archive, keeper of the images necessary for Whoozit. I think the addition of a magazine like People, Life, or Time would create a direct point of touch/access and lend more recognition to the endorsement. Another reason to launch Whoozit is the low cost of the endeavor. If analogous estimation holds true, Trivia Inc. could produce these units for about $5/unit and stand to make profits of about $2.00 per unit on 500,000 units. The total cost to launch The TV trivia game was $50K, but profits were over $2M net for Trivia Inc. If Whoozit could be executed as successfully as TV Guide TV game, it would be money well spent. Finally, the lessons that Reiss had gleaned from Trivial Pursuit’s US launch are incorporated...
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...The Apple Inc. Almost everyone who uses cell phone, computer or mp3 will know Apple. Apple Inc. has been one of the most famous companies in the world. It takes a great success in build its own world. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit. (Wikipedia). The Apple Inc. is not always success. In 1981, because of the IBM’s success, Apple III only produced 90,000. The computer named Lisa was produced in 1983, but because of the expensive price and lack of the software, Lisa failed. But with the Macintoshis producing, the Apple Inc. became better even though it is not as well as the top time. In 2001, Apple Inc. published an operating system called Mac OS X. During many years, not every year would have great results, but now, Apple has won great success in computer, phone, media and TV. Steve Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc. (Wikipedia). Undeniable is Steve Jobs is a genius. He had great feeling and idea, courage to change and kept innovating. So Apple Inc. succeeds in the early year, but his opinion about management was different from other people, and IBM’s rise made Apple failed. Steve Jobs quit from the Apple Inc. But Steve Jobs’s leave did not help Apple Inc anything, instead Steve Jobs earned success in carton and won famous...
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...B. Marketing Mix 1. Product Mix. Out of this World Inc. is a well known video game company. The company have took on other electronics as well but is know for video game and video consoles. The company is known for the quality and customization of each product created. The new Atari 2K is a great example of the company mission as a unit and a whole. The new Atari 2K will remain true to the key attributes of Out of this World Inc. products, but will be offered at a lower price point. 2. Price. Most of Out of this World Inc. products are at the top of the price scale. In the gaming world it seems as if most consoles are all around the same price. The typical consoles here at Out of this World Inc. range between $150.00 and $550.00. Out of this World Inc. new product, the Atari 2K, will range from $200.00 and $399.00. The goal is to market the product at a cheaper price. Distribution. Distribution of the Atari 2K and games that are just made for the console will be sold around the world. Of course there Out of this World Inc. is nationally and international so the product will be marketed and sold around the world. However, the console will not be in lower retail stores like Game Stop. This is because Game Stop usually sells and carries used products and all systems will be new. Right now people save money on used games, and there’s no denying that. There are unintended consequences namely, that a great deal of money doesn’t end up going to the publishers and developers of...
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...9-386-019 Rev. November 15, 1987 R&R During the summer of 1983, Bob Reiss observed with interest the success in the Canadian market of a new board game called “Trivial Pursuit.” His years of experience selling games in the U.S. had taught him a rough rule of thumb: the sales of a game in the U.S. tended to be approximately ten times those of sales in Canada. Since “Trivial Pursuit” had sold 100,000 copies north of the border, Reiss thought that trivia games might soon boom in the U.S., and that this might represent a profitable opportunity for him. Reiss’ Background After his graduation from Harvard Business School in 1956, Reiss began working for a company that made stationery products. His main responsibility was to build a personalized pencil division, and he suggested that he be paid a low salary and a high sales commission. He was able to gain an excellent understanding of that market, and by 1959 could start on his own as an independent manufacturer’s representative in the same industry. His direct contact with stores that sold stationery products revealed that many of them were beginning to sell adult games. He decided to specialize in those products. In 1973, Reiss sold his representative business to a small American Stock Exchange company in the needlecraft business in exchange for shares. He then set up a game manufacturing division and ran it for that company, building sales to $12,000,000 in three years. Reiss decided to go into business for himself again in...
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...resources appear as individual booklets in a carryall file box. There are a variety of ways to organize your classroom resources. Three alternatives are given here: ■ Organize by category (all activities, all tests, etc.) ■ Organize by category and chapter (all Chapter 1 activities, all Chapter 1 tests, etc.) ■ Organize sequentially by lesson (activities, quizzes, and other materials for Chapter 1, Section 1; Chapter 1, Section 2, etc.) Regardless of the organization you choose, you may pull out individual activity sheets from these booklets, or you may photocopy them directly from the booklets and file the photocopies. You will then be able to keep original booklets intact in a safe place. Copyright © by The McGraw-Hill Companies, Inc., All rights reserved. Permission is granted to reproduce the material contained herein on the condition that such material be reproduced only for classroom use; and be provided to students, teachers, and families without charge; and be used solely in conjunction with Glencoe products. Any other reproduction, for use or sale, is prohibited without prior written permission of the publisher. Send all inquiries to:...
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...PURPOSE Recently, Activision Blizzard, Inc. successfully purchased shares from its parent conglomerate, Vivendi, in order to gain more control as a subsidiary. The reasons for the split will be examined in this report, as well as the current shareholders’ reaction to these significant changes. In addition, there will be an analysis of the negative effects for Activision Blizzard, Inc. that results from the deal between the two companies. The report will then discuss the main issue of the low amount of cash on hand. The final stages of the report will provide strategic recommendations for a plan of action to help the company overcome this obstacle, while remaining the top developer and publisher in the interactive gaming industry. There are several goals that the report hopes to accomplish. First, it will provide insight into a company that dominates the entertainment software industry. Second, the study will illustrate the drastic change in a company’s cash on hand after the purchase of shares. Third, it will propose new ways for the company to continue its momentum and match its past success. Finally, the goal of the report is to establish Activision Blizzard, Inc. as a company that has broken free from its parent conglomerate. PROBLEM STATEMENT The Deal The announcement that Activision Blizzard, Inc. and Vivendi would engage in a deal that would make Activision Blizzard, Inc. majority shareholder left the minority shareholders in the dust. As of June 30, 2013...
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...acceptable behavior within an organization, its lines of authority and accountability, and to some extent the organization's relationship with its external environment. More specifically, it shows the pattern or arrangement of jobs and groups of jobs within an organization and yet it is more than an organizational chart. The organizational structure pertains to both reporting and operational relationships, provided they have some degree of permanence. The individual elements of an organizational structure typically include a variety of components that one may usefully see as building blocks: departments or divisions; management hierarchy; rules, procedures, and goals; and more temporary building blocks such as task forces or committees” (Inc., n.d.). Social networking sites like Facebook have a strong organizational structure that is appropriate for their particular product, social media. These sites may seem so simple that they do not require structure to operate but you will learn that is not the case. Facebook launched in 2004 and is one of the most popular social networking sites. “Mark Zuckerberg is the CEO of Facebook. The rest of the management team is less famous. Sure, you've probably heard of COO Sheryl Sandberg. But do you know the difference between the jobs held by Facebook's top ad execs, Carolyn Everson, David Fisher and Gokul Rajaram?” (Edwards, 2012) A strong organizational structure has permitted Facebook to develop and stay strong in a competitive marketplace...
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...Marketing Communications Memo PSY/322 October 7, 2013 Mary-Lynne Ament | Toys Inc | Memo To: | Management | From: | | Date: | October 7, 2013 | Re: | Educational Toys | | | | | Introduction In marketing communications there is no doubt that demographic and psychographic information is very important. In developing and creating a new line of educational toys for children aged 7-10, demographic and psychographic are going to play a major role in who Toy Inc should market to as well as what products to market. While educational toys are a great learning tool, I am going to look into a “toy” that can be used in different ways. I will go into what types of demographic and psychographic information will be the most beneficial to the organization and help create a great product to market to consumers. Marketing Objectives I will work for Toy Inc and look at what the needs of our consumers are. As well as survey the market to see what the needs are for a specific group of consumers. Because my position is creating a new line of educational toys for children aged 7-10 I must have a good understanding of our demographics. Looking at the market it must be divided into different segments based on common interests (Schiffman, L. G. and Kanuk, L, L., 2010). The key demographics that will be looked at are age and gender. When marketing educational toys, one will have to be aware of the age and gender as both boys and girls of different ages work at different...
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...Trivia inc. accomplished. First of all the large established companies are driven by the resources they currently control. No large company controlled the knowledge nor the resources needed to design a new trivia game. Reiss, as an entrepreneur, saw the changing market and the opportunity it created. Secondly the opportunity was only there for a short period of time. Reis predicted that the new trivia game would sell for only one year. Larger companies want to invest in opportunities that are profitable for a more than one year. Reis exploited the opportunity with the (correct) assumption that it wouldn't last for more than a year. Finally, Reis, who outsourced all the steps of the production, development, marketing and sales process, was able to keep the risks for himself very low. A large established company normally does all the steps by itself and therefore has a larger risk. When one of the steps fails, the company will definitely lose money. Reis distributed the risk in such a way that that he and his company Trivia inc. had virtually no risk. The opportunity WHOOZIT is a different cook. The market has changed since the production of The TV Guide TV Game. In 1984 over 80 trivia games came to the US market. The sales for trivia games plummeted. The opportunity WHOOZIT therefore comes in a less favorable time than the “The TV Guide TV Game”. On the other hand, the WHOOZIT game is different than the existing trivia games. Where other trivia games focus on...
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...industry (e-tail) or in the book industry. Those companies are CanGo’s competitors. EBAY: eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In short, the company is a giant marketplace used by more than 100 million people to buy and sell all manner of things to each other. * Revenue 2009: $7.67 billion (second position in the e-tail) * Strength : Strong customer relationships founded on a Consumer-to-Consumer business model, where strong interrelationships occurs, for example where buyers and sellers leave feedback for each other, and whereby awards are given to the most genuine of eBayers. * Weakness: the eBay model does leave itself open to a number of fraudulent activities. AMAZON.COM: Amazon.com, Inc. is an American-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is America's largest online retailer. * Revenue 2009: $24.51 billion ( 1st position in the e-tail) * Strength: Its competitive advantage is enhanced by their strategies including cost-leadership, customer differentiation and focus strategies. * Weakness: It can’t add too many new categories or segment to its business without damaging its own brand. BARNES & NOBLES: Barnes & Noble, Inc. is the largest book retailer in the United States, operating mainly through its Barnes &...
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...SALES, DEMOGRAPHIC AND USAGE DATA 2013 ESSENTIAL FACTS ABOUT THE COMPUTER AND VIDEO GAME INDUSTRY [ iii ] “No other sector has experienced the same explosive growth as the computer and video game industry. Our creative publishers and talented workforce continue to accelerate advancement and pioneer new products that push boundaries and unlock entertainment experiences. These innovations in turn drive enhanced player connectivity, fuel demand for products, and encourage the progression of an expanding and diversified consumer base.” —Michael D. Gallagher, president and CEO, Entertainment Software Association [ iv ] WHAT’S INSIDE WHO IS PLAYING 2 3 Who Plays Computer and Video Games? Who Buys Computer and Video Games? AT PLAY 4 4 5 5 6 6 7 What Type of Online and Mobile Games are Played Most Often? How Many Gamers Play on a Phone or Wireless Device? How Many Gamers Play Games With Others? How Long Have Gamers Been Playing? Parents and Games Do Parents Control What Their Kids Play? Top Reasons Parents Play With Their Kids THE BOTTOM LINE 8 9 10 11 What Were the Top-Selling Game Genres in 2012? What Were the Top-Selling Games of 2012? Sales Information: 2002–2012 Total Consumer Spend on Games Industry 2012 WHO WE ARE 12 12 About ESA ESA Members OTHER RESOURCES 13 ESA Partners The 2013 Essential Facts About the Computer and Video Game Industry was released by the Entertainment Software Association (ESA) at E3 2013. The annual research was conducted...
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...HIJACK FEAT. 2 CHAINZ 12 GET RICH 13 ENEMIES 14 DRIVE FAST, LIVE YOUNG 15 PALM TREES 16 DAD’S LETTER 17 DON’T HATE THA PLAYA 18 SWITCH LANES FEAT. GAME “Winning Isn’t Everything ...It’s The Only Thing.” 01 500 DEGREES FEAT. LIL WAYNE Written by: M. Stevenson, D. Carter, R. Hunt, J. Jackson, Produced by: Ryan Hunt, Publishing Co: Tygaman Music/EMI Blackwood Music Inc (BMI), Young Jackson, Featuring samples from the Cedric Gervais recording “Molly” Produced under license from Big Beat Records, A Warner Music Group Company and Money Publishing Inc/Warner Chappell Publishing (BMI), Jess Jackson Publishing (BMI), Recorded at: Ameraycan Recording Studio, Los Angeles, CA, 3 Beat Records, One Love and Spinnin’ Records. Used by permission. All rights reserved. Contains excerpts from the composition “Molly” written by The Hit Factory, Miami, FL, Recorded by: Jess Jackson, Michael (Banger) Cadahia, Recording Assistant: Matt Anthony, Mixed at: Ameraycan Recording Cedric Depasquale and Carlos Cid. Used by permission. Wiz Khalifa appears courtesy of Rostrum Records/Atlantic Recording Corporation & featuring Studio, Los Angeles CA, Mixed by: Jess Jackson, Vocal Production by: Jess Jackson, Michael “Tyga” Stevenson, Lil Wayne appears courtesy of Cash Jamal “Mally Mal” Rashid. Money Records, Inc. 07 FOR THE ROAD FEAT. CHRIS BROWN 02 DOPE FEAT. RICK ROSS Written by: M. Stevenson, C. Brown, D. Quinn, L. Edwards, J. Jackson, B. Alexander Morgan...
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...SurSaleS, Demographic, anD USage Data 2014 eSSential FactS aboUt the compUter anD ViDeo game inDUStry [i] “our industry has a remarkable upward trajectory. computer and video games are a form of entertainment enjoyed by a diverse, worldwide consumer base that demonstrates immense energy and enthusiasm for games. With an exciting new generation of hardware, outstanding software, and unmatched creativity, technology, and content, our industry will continue to thrive in the years ahead.” —michael D. gallagher, president and ceo, entertainment Software association [ ii ] What’S inSiDe Who iS playing 2 4 Who plays computer and Video games? Who buys computer and Video games? at play 5 5 6 7 7 9 What type of online and mobile games are played most often? how many gamers play on a phone or Wireless Device? how many gamers play games With others? parents and games parents control What their Kids play top reasons parents play With their Kids the bottom line 10 11 12 13 What Were the top-Selling game genres in 2013? What Were the top-Selling games of 2013? Sales information: 2003–2013 total consumer Spend on Video game industry in 2013 Who We are 14 14 about eSa eSa members other reSoUrceS 16 eSa partners the 2014 Essential Facts About the Computer and Video Game Industry was released by the entertainment Software association (eSa) in april 2014. the annual research was conducted by ipsos mediact for eSa. the study is the most in-depth and targeted...
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...entrepreneurs who depend on the price mechanism. Reiss’s first major market transaction was designing the game. He took this to the market and found a professional inventor, whom he knew. This was the right decision. This game only needed to be designed once. The frequency was low. Therefore there was no point in wasting time and incurring the costs of creating it. Also this product was unique. He would not have been able to create it as simply as the market, which had more experience. Since Reiss knew the designer the uncertainty of him defaulting on the contract was very low. He also knew that the designer would be motivated to complete the project because he aligned their interests together through a sales motivated contract. Next was Reiss’s responsibility to set up operations to take the game to market. He didn’t have the cash flow to do this. Instead of raising the money himself he established a partnership to create the firm Trivia Inc and went to the market to gain the funding. His new partner Kaplan gave him a line of credit, handled day-to-day details, supervised product manufacturing and produced all ads. I believe this to be the right decision. He again aligned the interests of his business partner with his own, by offering half the equity of the firm. This would motivate Kaplan considering they both have the same goals now. Reiss knew that finding money for this venture...
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...1 Speed Racer (2008) Distributed by Warner Bros. By: Kjirsten Speer Senior Project April 2011 Special Acknowledgments: Bill Sonnega and Sian Muir, Professors at St. Olaf College, for instruction and guidance 2 Table of Contents 1. Executive Summary 2. Introduction 2.1 Mission Statement 2.2 Main Objectives 3. Marketing Strategies (2008) 3.1 Overview 3.2 Budget 3.3 Marketing Strategies 3.4 Assessment 4. Current Situational Assessment 4.1 Industry Analysis 4.2 Macroenvironmental Analysis 4.2.1 Culture 4.2.1.1 Cultural Trends: United States of America 4.2.1.2 Cultural Trends: Canada 4.2.1.3 Cultural Trends: Domestic Market 4.2.2 Demographics 4.2.2.1 Customer Trends: United States of America 4.2.2.2 Customer Trends: Canada 4.2.2.3 Actual Density of Customer: United States of America 4.2.2.4 Actual Density of Customer: Canada 4.2.3 Social 4.2.3.1 Social Trends: United States of America 4.2.3.2 Social Trends: Canada 4.2.3.3 Actual Social Customer: United States of America 4.2.3.4 Actual Social Customer: Canada 4.2.4 Technology 4.2.4.1 Technology Trends: Domestic Market 4.2.5 Economics 4.2.5.1 Economic Trends: United States of America 4.2.5.2 Economic Trends: Canada 4.2.6 Political/Legal 4.2.6.1 Political/Legal Trends: United State of America 4.2.6.2 Political/Legal Trends: Canada 4.3 Microenvironment Analysis 4.3.1 Company 4.3.2 Competition 4.3.2.1 Direct Competition 4.3.2.2 Indirect Competition 4.4 Primary Research (Mock...
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