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Monopolistic Competition Case Study

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The diagram shows normal profits that firms in monopolistic competition in the long-run. Whatever the situation of the firm in the short-run, in the long-run the will still try to maximise profits by producing that level of output where MC = MR and, at that output, the cost per unit, C, is equal to the average cost (Blink, Pg. 116). In the long run, each firm is exactly covering its costs, this includes its opportunity costs, and so there is no incentive for firms to leave the industry. However, this means that firms outside the industry will not enter the market in the fear that if they enter all the firms in the industry will start making losses (Blink, Pg. 116). Therefore, in the long-run firms will not enter the industry but will always …show more content…
Firms in this industry do not produce the socially optimum level of output, the firms are not allocative efficient because they do not produce where MC = AR, and not productive efficient because it does not produce at MC = AC (Blink, Pg. 118). This inefficiency occurs because of consumers’ desires for variety and although there is inefficiency in the industry, it had to argue if consumers are worse off with monopolistic competition than perfect competition, where there is both productive and allocative efficiency (Blink, Pg. 118). It is because firm in this industry act like they are ‘monoplies’ that they do not need to allocative and productive efficient as they set their own prices for their …show more content…
This is because firms in this type of market do everything possible to maximize their profit in the short run. EFC Zambia has taken advantage of this and has implemented both non-pricing and pricing competition in order to grow their business and make profits. EFC Zambia has implemented pricing competition by reducing the interest rate from 66% in 2009 to 42 % in 2013 and also reduces the interest rate of the business if one gets a loan more than once from them (Michaud and Faucher-Boivin, Pg. 16). Furthermore, an interest rebate of up to 13% is offered to the clients who enrol in the CSOP, effectively reducing the real rate paid to 29% (Michaud and Faucher-Boivin, Pg. 16). This programme allows clients of the institution to buy shares from EFC Zambia. This helps strengthen the local roots of EFC and also creates a feeling of belonging for clients. In addition, not only does the programme encourage customers to repay the loan on time, it also helps build customer loyalty as now the clients are part of the firm (Michaud and Faucher-Boivin, Pg.

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