Brandon Rogers
Laura Walter
GSW – Essay 4
29 10 14

Montana Meth PSA

In this image one can see that there is a girl lying on the floor as if she was in distress. The girl in the photo looks as if she is high off drugs and there is a man grabbing her shoulder trying to have sexual relations with her. This PSA is a great example of struggle and how certain things get down played that are serious. The drug that the girl has been using is called Meth, also known as Methamphetamine. Methamphetamine is a synthetic stimulant that affects a human’s central nervous system (Meth Project). Teenagers0 that think drugs are acceptable need to take this photo into consideration and really understand it because drugs are extremely harmful to your body. This Montana Meth PSA uses pathos and a use of color, text, and body language to show the endangerment when students are using illegal drugs.

While looking at a PSA color plays a big part because it has to draw the audience attention as best as possible, so teens can understand what they are getting themselves into. “Colors connect to our feelings in a unique and memorable way, which makes them a powerful marketing tool to keep in mind (Color is Important)”. Humans tend to notice color first before they read any type of text in anything because a color is an attention getter. In the Montana Meth PSA, the man that looks to be assisting her is wearing a red flannel. The color red in advertising can come off as danger while viewing certain things (Color Wheel Pro). Red is one of the brightest colors that we know of. That is why that stops signs, fire hydrants, stoplights are red, because the color is able to catch our attention easily. “Brightness refers to the intensity of the color. Warm colors (i.e. red, orange, yellow) lie closest to infrared on the light spectrum. They are aggressive and tend to advance or stand out