...business abroad. One of the consequences of globalization is immigration. Today, people travel freely all around the word and the population of most of countries have changed. It now mixed. Many countries are cosmopolitan and people that live in poor countries have the opportunity to change their life and to live the American dream. Most of the wealthiest people succeed because they daily do business and invest internationally. Moreover many foreigners also succeed abroad due to their skills and what they bring to a country. However this does not completely reflect the reality. Many foreigners have a lot of difficulties to live abroad, either because they are disappointed of what they experience or because governments use them. In the story of Flight Patterns, written by Sherman Alexie, one of the main characters, Fekadu, is from Ethiopia. He used to be a fighter pilot. One day, he ran away from his country because he could not drop bombs on his own people anymore. He left with a jet-plane and landed in France. After he landed, he decided to go to America to live the American dream and knew that he could never go back to Ethiopia. However, it did not go as he expected. Fekadu is an educated person and has a degree in physics. Unfortunately, he does not use his...
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...Southwest Airlines on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” This approach has been the key to Southwest’s success. Currently, Southwest serves about 60 cities (in 31 states) with 71 million total passengers carried (in 2004) and with a total operating revenue of $6.5 billion. Southwest is traded publicly under the symbol “LUV” on NYSE. The Case:- South West airline who is known for low cost airline was facing completion from other airlines and also called for imitators like Kiwi and Reno Air as well as major airlines like United and Continental. Rhoades an MBA had joined SouthWest airline to transform the so-called people department, because they think that there advantage lies with kind of employees they have. Since its instigation, Southwest has maintained the same strategy by concentrating on flying to airports that are underutilized close in to metropolitan area. Southwest service involves frequent on-time departures as well as low cost fares. They emphasize point to point routes with no central hub and an average flight time of 65 minutes. This makes the trips more attractive to travelers who might have otherwise...
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...The world has become more and more competitive from the rapid development in recent decades. Some corporations have suffered from the failure of transformation, but some companies successfully overcame the challenge, and furthermore, dominated in their field and have had continuously expended until now. What makes them different are some crucial factors of business like strategy, structure of organization, leadership. Most of these play important roles during the development of enterprises and interact with each other. However, in a heavily competitive field, the key factor must be strategy. On the one hand, for huge corporations, strategy can not only guide the corporations on the correct track but also can even explore additional possibilities which bring up the positive effectiveness of development. On the other hand, for some immature companies, strategy is a suitable way to prevent disorder or disorganization, and it also helps them to define the location clearly in their field. The most importance feature of good strategy is: building up the core value of enterprise. Nowadays corporations face numerous issues of development which include human resources, supply chain, manufacturing and other relative fields. There are some external influences which keep changing the conditions of the environment. In the business field, globalization is a significant trend which has gradually become the most effective phenomenon and the most enormous challenge in the global market. This...
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...Strategic Plan and Focus To achieve the firm's strategic direction, the firm's objectives, mission, aims, goals and competitive advantage have been created to offer an image and vanguard for the firm's success. In accumulation, to determine the extent of the services and products that are offered by the organisation, and the primary environmental commitment towards nation and the aviation industry, are also important aspects of the company's strategic direction and focus. Mission Statement Indigo airlines aims to become the number one leader in the low cost airline industry of India, offering the best service and ensuring highest standards of quality at low cost to the customer. Goals and Objectives Non- Financial Indigo airlines aim to attain the utmost rank of customer satisfaction in terms of the service and products offered by the firm. The management ensures that the highest standards of quality are in place at every level to ensure 100% customer satisfaction. Financial The financial goal for the firm is to ensure highest rate of return for the investors and the stakeholders and increasing the profit by following steps. Effective costing of products Cost cutting Increasing the market share by 25% Core Competencies / Competitive Advantage The strengths for indigo airline in the current market situation are the price tag of the tickets and the fact that it has been awarded many times in 2009 as one of the best low cost airlines. The recession was extreme and most...
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...Summary Tiger Airway, a carrier offering budget air travels in aviation industry within Asia, faces imminent threat of maintaining sustainability with increasing competition from emergence of various budget carriers within the region and escalating fuel cost. The report will highlight the challenges affecting Tiger Airway by assessing Tiger Airways performance and analyzingthe external and internal factors influencing the performance of Tiger Airways. From the analysis, the report willrecommend on developing strategies and alternative strategies for Tiger Airway to adopt to address to the key challenges facedcurrently and to strategized for future growth and maintain sustainability. The report will then discuss on the implementation plans for the strategies recommended and suggest on evaluation parameters to gauge the effectiveness of the strategies and control mechanisms for ensure the efficiencies of the strategies recommended. 2. Introduction Tiger Airways Singapore Pte Ltd, a subsidiary under Tiger Airways Holdings...
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...major eruption of the Eyjafjallajokull volcano sent a stream of ash into the sky, shutting down British airspace within 24 hours. Within 48 hours, a major part of European airspace was closed. The world watched as air travel chaos unfolded. Stories of stranded travelers immediately made the front pages, and the scientific community struggled to say exactly how long the event might last. Some now suggest, based on historic data, that the eruption may continue for months, causing periodic problems in European airspace. But one thing is clear—there is great uncertainty about flights in the near future. The Deeper Issue: The Impact On Commerce While stories of stranded vacationers and business travelers grab headlines, the deeper issue of how the event will affect commerce is emerging. With the grounding of more than 60,000 flights in the first week, companies suddenly found themselves unable to ship goods by air. In today’s global economy, the results are being felt far from Europe—from rose farms in Kenya, to auto assembly plants in the US, to manufacturers around the world that rely on emergency spare parts for equipment. The worst hit businesses are those with extended supply chains, short life cycle products or high cost, lightweight goods such as electronics and pharmaceuticals. By volume, only two percent of freight is shipped via air; by value, that’s 35 percent. Two trends that have developed over the past two decades are compounding the resulting...
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...fleets to connect all major airports of the world due to technology development. This aids to reduce cost and flying more people. Since 1970, there has been a 5 fold increase of traffic at the airports of the old 15 Euro states airports. The contribution to total GDP of Europe is 3.1% (€ 275 billion). European Airline Industry focus is to offer steady, loyal, safe, environment friendly, competent and reasonable priced services. It aspires to maintain its position in the global competition and endeavour to strive to advance the performance in facets of services and products offered to clients. It aids for about 7.7million jobs chipping in € 140 billion to GDP yearly. 80 million tourists (42%) visit Europe by air. 76% occupancy was achieved in 2009. The LCC have been assisted in many countries due to development of new airports and extension of current airports. 15% of inter European air traffic is due to LCC’s. Its main impact has been on the price of air fares, hence, in order to compete it has majorly strained national carriers to decrease their airfares. (Datamonitor,2010) COMPANY BACKGROUND Finnair Oyj was established in 1923 by the name of Aero Oy, and at present it is one of the oldest functioning airlines in the world. The company is public limited and the 55.8% of the shares are of Finnish government; the institutional investors hold the rest. More than 50% of the stake is always held and retained by the Finnish government. The Finnair Group comprise of numerous...
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...“The Hunger Games” is a book written by Suzanne Collins that was also turned into a movie. The story follows the main character Katniss Everdeen as she participates in the deathly and horrible contest called the Hunger Games. The story is about a fictional county that is broken up and segregated into twelve districts and a capital. The people in the twelve districts are nothing less than mules for the capital and its people. Years prior there was a civil war that caused devastation to the districts and caused the Capital to create the Hunger Games as a reminder to all that the Capital rules with absolute power. The Hunger Games are an annual event that causes one boy and one girl from each district to be selected to fight in an area to the death until one lone tribute remains. It is barbaric and nothing less than a way to promote fear and regulation over the people of the districts. The game and the events involved throughout the movie are consumed with social psychology, kin selection, reciprocity and flight and fight are just a few social psychology concepts that are present in the movie. Katniss does in fact go on to win the games and it was made possible by her use of several social psychology concepts. In the early scenes of the movie they show that Katniss is very much the head of her family and that she is the one that makes sure her family has food. In addition to that, she has been the force keeping her mother and sister alive and well since the untimely death of...
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...new budget airlines? What opportunities and challenges are associated with that environment? The environment for new entrants into the budget or low cost carriers market in the Southeast Asian region has become very competitive in the last few years despite the fact that the low cost carrier industry is still young. One of the most appealing aspects for operating a low cast carrier in Southeast Asia is the size of the market. Moreover, the untapped potential for growth in many countries within the region is great. As stated in the case study, some government regulations have been adjusted, lifted or cancelled and this has brought about a flood of new entrants. While government deregulation is viewed as good news, there are some limitations to the potential of intra-Asia flights. “A major disadvantage of the LCCs in Asia is the smaller geographic areas of domestic economies. As LCCs turn their attention to international routes for expansion opportunities, they would confront regulatory constraints applying in international markets.” (Zhang, 2008). This is key to the development and continued growth of the low cost carriers in Southeast Asia. There are also many challenges and pitfalls when it comes to running an airline, especially if the profit margins are thin. With any airline, be it full service carrier or a low cost carrier, fuel cost is always going to be at the top of the list. Fuel costs for an airline, as a percentage of operating costs, typically runs from 20% to 40%...
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...TABLE OF CONTENT CONTENT | PAGE NUMBER | INTRODUCTION | 2 | TASK A | 3 | TASK B | 4-7 | TASK C | 8-18 | TASK D | 19-25 | CONCLUSION | 26 | RECOMMENDATION | 27-29 | REFFERENCES | 30-31 | INTRODUCTION A REVOLUTIONARY NAME IN AIR TRAVEL REACHES GREATER HEIGHTS (airasia) AirASia is indeed on its way on becoming the dominant player in the airline industry, It is a low cost airline based in Kuala Lumpur, Malaysia who operates scheduled domestic and international flights. The company is Asia’s largest low fare, no frills airlines, a pioneered low cost travelling in Asia. Also the first airline in the region to implement fully ticketless travel and unassigned seats. Their main base is in the Low cost Carrier Terminal(LCCT) at Kuala Lumpur International Airport (KLIA). They also have associates with the airlines Thai Air Asia and Indonesia Air Asia fly from Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia. The airlines established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB – Hicom. On December 2, 2001 the heavily – indebted airlines was purchased by the former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former...
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...a failure to deliver a “Now you're flying smart" experience for our travelers. The course of events detail the experience of travelers, mis-calculated decisions by the ground staff and the lack of an effective emergency response plan that should have been implemented to provide the promise of delivering passengers from point A to point B. The “act of god” and the associated repercussions in this case could have been managed and avoided with the following recommendations: a. The passengers aboard the NW 1829 to Detroit had already been through the agony of a layover in Tampa, FL. (The experience involved waiting in long lines to check-in and eat at the buffets at the selected layover hotels.) This was coupled with an all over the place approach to accommodate their not too smooth transition to the next flight. After reaching their hotels at midnight, the passengers were made to arrive at the airport by 05.30 am for a flight that eventually took off only at 11.00 am. Recommendation: A probable solution in the case above could have been having adequate staff to manage the experience of the passengers at the hotel and answer queries related to the delay. If the consumers were made aware that their concerns were being handled, they would have been more receptive to the problem. This would have gone a long way in handling the irate customers and delivering an efficient service experience associated with flying smart. Rationale: Understanding the bad weather conditions, the passengers...
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...http://www.chrisfharvey.com/2012/11/tony-fernandes-dream-the-impossible/ http://www.economist.com/node/12075015 http://www.jobstreet.com.sg/career-resources/tom-tony-fernandes/#.UoNlFFMWHoA http://www.ask.com/question/advantages-and-disadvantages-of-management-by-walking-around http://business.time.com/2013/10/07/qa-airasias-tony-fernandes-on-sport-hosting-the-apprentice-and-hating-check-in/ Marlene Agustine’s Lecture note 1 Organization Behavior 2013 1.The four basic functions of management performed by the Director and Founder of AirAsia, Tony Fernandes and the managerial roles he primarily performed in his position. (2.2) Tony Fernandes is the director, founder; GCEO of Air Asia but also the founders of tune group, chairman of QPR and also chairman of caterham group. According to the forbes.com, the 49 year-old Anthony Fernandes who’s born to Indian and Portuguese Malaccan parents is listed in the list of Malaysia’s 50 richest, he is in the 21st rank of Malaysia’s richest from Air Asia Airlines as his source of wealth. Since he was a little kid, he wished to own an airline one day and his dream really do come true. He then set to take low-cost flying to an all new high with his belief, “Now Everyone Can Fly”. Management is organizational process that involves strategic planning, setting, objectives, and managing resources, utilize human and financial assets needed to reach target. There are 3 different following characteristics of...
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...imprisoned with his son, the two used the feathers to escape and soared out of the prison. “Builder of the Labyrinth for King Minos of Crete. Daedalus was a renowned craftsman and inventor.” (Skidmore 1993) As Ellery Willux is in Pure, This quote shows Daedadlus’s roles in society. His architectural skills gave his a place in the community and continued to create fame for him with the Kings and counsels. The labyrinth was a historical landmark and an important mythical aspect during this time. “To judge by Icarus's expression, he felt his father was belaboring the point. As it turned out, he might have given his old dad more credit for a caution worth repeating.” This quotes helps us as readers see the relationship between Daedalus and his son, Icarus. After Icarus was imprisoned with his father, Daedalus decided to go through with his plan of using the feathers he created to have both of them...
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...Team Paper – A Communication Plan for Malaysia by Team 2 No one could have predicted on March 8, 2014, Flight MH 370 would vanish off the face of the earth’s vast and sophisticated satellite network system without so much as a trace of physical evidence left behind. Tragically, it took the lives of 239 passengers and crewmembers within its chambers. To the families of these missing people, the youngest just 2 years old and the oldest just 76, the wait has been nothing short of a nightmare. While (an audience): of family members, a dozen countries with citizens aboard the flight, members of the world’s new media organizations and the rest of the world’s population, turned to the Malaysian Government Officials for answers, it became very clear, the government was ill prepared to handle a crisis of this magnitude. Malaysia reminds us why a communication plan matters. This crisis required (a goal): to carefully, caringly and consistently share credible information, even when there is little information to come by, for (the purpose): of comforting those in need, releasing only necessary and documented (communication messages): of what is known and admitting when something is unknown, through (channels): of confidential communications with family members and then using news and social medial to communicate non-sensitive information to the rest of the world, and in doing so, establishing trust with its targeted audience. This never happened and as a result, the Malaysian government...
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... Abstract Airlines compete in city-pair markets. Each airline in the market plans a schedule of departure times and offers a series of fares. The minimum level of complication must deal with both time-of-day and at least two types of fares. Where customers find both needs met by both airlines, they choose based on secondary characteristics of the competitors, which we call quality. This simple model of the demand side leads to some compelling consequences on the supply side. The discussion below starts with one time of day; two types of fares, business and leisure; and a primitive expression of capacity limits and revenue management. Discussion then adds several levels of realism to that foundation. We find a preferred airline dominates strongly in both average fare and load factor. Also a preferred airline does best by matching fares, rather than getting a surcharge for its quality. It is suggested that if the competing airline can find a non-competitive time of day it might survive on lower costs, but the temptation will be strong to seek its own different markets. The primary lesson about airline competition is that airlines have strong incentives to match. A preferred airline does best matching prices, while a non-preferred airline does poorly unless it can match preference Introduction Airlines compete in city-pair markets. Each airline in the market plans a schedule of departure times and offers a series of fares. The fundamentals of airlines...
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