Premium Essay

More Vino Ltd.

In:

Submitted By courtak1
Words 1277
Pages 6
Business Analysis
Last four digits of student ID #:
Name of the business: More Vino LTD.
Nature of the business: Wine/Alcohol Retailer, Bar and Restaurant, Wholesaler, and Delivery
Marketing analysis:
In early 2005, Christian and David Stone founded More Vino LTD in Port of Spain, Trinidad. The Stone brothers strived to become one of the leading distributors and retailers of the finest local and imported wines. Considering that there were few others who had yet penetrated this industry, they have the competitive advantage of carrying a very wide and exclusive selection of alcohol products. The island of Trinidad is a very well known year round vacation spot for tourists and locals. Demand for this company is typically seasonal and increasing in the peak times of both summer and winter. The foundation for their increasing sales growth is highly dependent on strong economic conditions of Trinidad, as well as its thriving levels of tourism. Sales growth increases by 101% between 2006 and 2007. This growth is mainly attributed to the retail consumption, rather than the expected wholesale and delivery portion of the company. An increase in inventory was necessary to accommodate the increase in demand for that sector. With that said, the Stone brothers found it crucial to find funding to expand their retail business.
Increases in sales further suggest that their marketing strategies are efficient and helping to give their business more recognition. Wine tasting events and special promotions help endorse their name and product, while their wine club promotes repeating clientele. This advances their competitive position for More Vino LTD. Additionally; their imported wine creates another advantage in contrast to their competitors by allowing more variety and differentiating value apart from the average wine sellers in Port of Spain. All of these facts and advantages

Similar Documents

Premium Essay

More Vino Ltd

...Key Points More Vino LTD (More Vino) is a wine retailer located in Port of Spain, Trinidad founded by Brothers Christian and David Stone in 2005. Growing popularity has created a want to expand their restaurant and bar, a sub-unit of the company. The expansion will cost TT$1,060,000. TT$600,000 of which they are requesting from their silent partners Arthur Greene and Ross Moore. In this memorandum I will examine the business, analyze their funding needs, and propose a structure for approval. Nature of the Business More Vino has sub-units in the wholesale and distribution and service business. They are a part of the beverage alcohol industry, selling liquor and wine at retail and wholesale levels and distributing through their delivery service. They also run a bar and restaurant (bar), making them a part of the hospitality industry. Marketing Analysis This marketing analysis will cover the Product, Place, Price, Promotion, distribution and marketing strategy of More Vino. More Vino has three primary “Products,” both tangible and intangible: alcohol, customer service and entertainment. They offer exclusive brands of liquor and the largest selection of wines in retail, wholesale/distribution, and delivery. With only a few major alcohol distributors in Trinidad, competition in this area is small. Their bar grew in popularity fast. They created a competitive advantage against surrounding bars, restaurants, and grocers by pairing exceptional customer service with unique...

Words: 1097 - Pages: 5

Premium Essay

Lemos

...Case Preparation Questions (Note that questions sometimes continue on the next page) Use a spreadsheet program such as Excel for computations for all cases Riley Supply 1. Prepare one indirect cash flow statement (operating-investing-financing) for 2004-2005 and a second one for 2005-2006. Do not aggregate any accounts. 2. Calculate common-size income statement for each year. 3. Calculate all financial ratios (use “A Basis Set of Financial Ratios”) for each year. You will always be expected to have all ratios and cash flows statements for all years of data. Coming to class without all if these completed means that you are unprepared for quizzes and class discussions. 4. Identify the major factors influencing Riley’s cash flow. Use the cash flow statements together with the ratios and common-size statements. 5. What is the length of Riley’s cash conversion cycle? Does it take a long time for Riley to go from spending cash to receiving cash? Why? 6. What are the implications of Riley’s cash flow for the financing needs of the firm? Westmoreland Inc. 1. Examine the beginning financial statements (2005) and the pro forma statements (2006 projected) for Westmoreland (Exhibit 1). Do complete ratio, common-size income statement and cash flow statement analyses with these data. The pro forma statements reflect management’s opinion about what will happen in the future. Incorporated into these statements is their business plan. 2. What...

Words: 2069 - Pages: 9

Premium Essay

Italian Wine Industry

...This article was downloaded by: [92.98.159.160] On: 14 March 2013, At: 21:43 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Wine Research Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/cjwr20 Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006 Raffaele Corrado & Vincenza Odorici a a a Department of Management, University of Bologna, Via Capo di Lucca, 34, 40126, Bologna, Italy E-mail: Version of record first published: 30 Sep 2009. To cite this article: Raffaele Corrado & Vincenza Odorici (2009): Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006, Journal of Wine Research, 20:2, 111-124 To link to this article: http://dx.doi.org/10.1080/09571260903169472 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae...

Words: 7357 - Pages: 30

Premium Essay

Investment

...2012 Level II Mock Exam: Afternoon Session The afternoon session of the 2012 Level II Chartered Financial Analyst (CFA®) Mock Examination has 60 questions. To best simulate the exam day experience, candidates are advised to allocate an average of 18 minutes per item set (vignette and 6 multiple choice questions) for a total of 180 minutes (3 hours) for this session of the exam. By accessing this mock exam, you agree to the following terms of use: This mock exam is provided to currently registered CFA candidates. Candidates may view and print the exam for personal exam preparation only. The following activities are strictly prohibited and may result in disciplinary and/or legal action: accessing or permitting access by anyone other than currently registered CFA candidates and copying, posting to any website, e-mailing, distributing, and/or reprinting the mock exam for any purpose. Marcus Pinto Case Scenario A struggling asset management company recently hired Marcus Pinto, CFA, as chief operating officer (COO). Pinto’s first responsibility is to recommend to the Board of Directors how they can lower costs while still retaining the firm’s client base and how to increase assets under management. Pinto analyzes the firm, its clients’ needs, and general market conditions before presenting his findings to the Board of Directors. At the presentation, he makes the following statements: Statement 1: “If the company adopts the CFA Institute Standards of Professional Conduct, the...

Words: 10965 - Pages: 44

Free Essay

Working Capital

...work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors of this work have added value to the underlying factual material herein through one or more of the following: unique and original selection, coordination, expression, arrangement, and classification of the information. For product information and technology assistance, contact us at Gale Customer Support, 1-800-877-4253. For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions. Further permissions questions can be emailed to permissionrequest@cengage.com While every effort has been made to ensure the reliability of the information presented in this publication, Gale, a part of Cengage Learning, does not guarantee the accuracy of the data contained herein. Gale accepts no...

Words: 121839 - Pages: 488

Free Essay

Test2

...62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M Abbe/M abbé/S abbess/SM Abbey/M abbey/MS Abbie/M Abbi/M Abbot/M abbot/MS Abbott/M abbr abbrev abbreviated/UA abbreviates/A abbreviate/XDSNG abbreviating/A abbreviation/M Abbye/M Abby/M ABC/M Abdel/M abdicate/NGDSX abdication/M abdomen/SM abdominal/YS abduct/DGS abduction/SM abductor/SM Abdul/M ab/DY abeam Abelard/M Abel/M Abelson/M Abe/M Aberdeen/M Abernathy/M aberrant/YS aberrational aberration/SM abet/S abetted abetting abettor/SM Abeu/M abeyance/MS abeyant Abey/M abhorred abhorrence/MS abhorrent/Y abhorrer/M abhorring abhor/S abidance/MS abide/JGSR abider/M abiding/Y Abidjan/M Abie/M Abigael/M Abigail/M Abigale/M Abilene/M ability/IMES abjection/MS abjectness/SM abject/SGPDY abjuration/SM abjuratory abjurer/M abjure/ZGSRD ablate/VGNSDX ablation/M ablative/SY ablaze abler/E ables/E ablest able/U abloom ablution/MS Ab/M ABM/S abnegate/NGSDX abnegation/M Abner/M abnormality/SM abnormal/SY aboard ...

Words: 113589 - Pages: 455