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Morocco

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Submitted By chrismathew3
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Advertisement Analysis

Prepared for:
Professor D. Thrope
MKT500 Marketing Strategies

Prepared by:
Christie Mathew
May 23, 2014

Subliminal Mind Programming by Advertisements
Links:
https://www.youtube.com/watch?v=6ZeNubFcKtg - McDonald’s Commercial - I https://www.youtube.com/watch?v=4FG7gE2CIbo - McDonald’s Commercial – II https://www.youtube.com/watch?v=LMzbwa6PvEE - McD’s Subliminal Image on Food Network https://www.youtube.com/watch?v=Rnkg-yCPryE - 1960’s Subliminal National Anthem (In Slow Motion)

Introduction to Subliminal Mind Programming:
Subliminal advertising is all around us in plain sight and we see those types of commercials all the time through media. Subliminal messages in advertisements come from the idea of steganography.
Steganography is the art of writing hidden messages. The difference in steganography and subliminal messages is steganography is mostly used to completely hide the messages so only the person aware of the hidden messages has the ability to decipher or discover it while subliminal messages are a form of programming.
Subliminal messages can bypass the conscious paradigm and directly influence the unconscious level of human brain without even realizing it. Verbal or visual commands can trick the brain into wanting any particular product
Subliminal Images in McDonald’s Old Commercials:
McDonald’s old commercials are the classic examples of subliminal manipulation. In many advertisements random images flashes for a very little time that our conscious mind doesn’t realize it. It happens in a matter of micro seconds. When slowed down we can see these images coming into life frame by frame.
In the first advertisement, we can notice that when its speed is slowed down, a Marlborough’s logo appears and it’s not a surprise that many kids had been reported on starting to smoke at an early age in that

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