Motivating Creativity in Organizations: on Doing What You Love and Loving What You Do

Motivating Creativity in Organizations: on Doing What You Love and Loving What You Do

Introduction
The paper presents the analysis of an article related to the organizational motivational creativity. Therefore, in this paper, a brief summary of the article is given along with the research methods used by different critics and researchers in order to provide their opinion regarding particular issue. All discussion in analysis is discussed critically including with personal opinion. At the rest of the paper, a brief conclusion is included, which covers the key finding of the whole analysis.    
Summary
The article, ‘Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do.’ was written by Teresa M. Amabile in (1997). The article summarized that the creativity in all business and is an essential motivating factor since it is interesting, relating, exciting, rewarding, or personally challenging (Amabile T. M., Motivating Creativity in Organizations: ON DOING WHAT YOU LOVE AND LOVING WHAT YOU DO., 1997). Moreover, the theory ‘Componential Theory of Organizational Creativity and Innovation’ is present in the article that reflects the factors of intrinsic motivation, which determines the creativity of a person. Furthermore, in this article, influence of environment on individual creativity is determined in the light of various researchers, their researches and critical views (Amabile T. M., Motivating Creativity in Organizations: ON DOING WHAT YOU LOVE AND LOVING WHAT YOU DO., 1997).    
Analysis of the Article
Creativity and Motivation
There are number of concepts are introduced and provided by researchers and authors in the theories and experiences. In which some believes that the creativity in an organization is limited to the creation of something new to its sell (Williams, 1999). On the other hand, some thinks that creativity refers to a simple production of new ideas in any area of human activity from science to art, education, business and to everyday life (McFadden & Demetriou, 1993). Moreover, according...

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