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Motivation and Expectancy Theory

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Motivation

“What managers expect of subordinates and the way they treat them largely determine their performance” (J. Sterling Livingstone) . A key issue for the success of any company is the performance of its employees. Whether the organization reaches its goals, whether it creates value and manages change and innovation effectively depends highly on the efficiency of the people working for it. Moreover, the extent to which employees will work efficiently is related to their motivation. Thus, it seems apparent that it should be the goal of every manager and leader to motivate their subordinates and peers as much as possible.
But how can they do so?
Andrew J. DuBrin explains the foundations of motivation in his book “Leadership: Research findings, practice, and skills” according to the expectancy theory, which, simplified, explains the positive relationship between the amount of effort somebody puts into a task and the reward he expects from it in return. He refers to valence, instrumentality and expectancy as the underlying factors of motivation.
The concept might seem rather theoretical at first, so I will try to apply it to a concrete example in order to point out and understand better its practical significance.
Particularly interesting in this context is an organizational experiment described by Sterling Livingstone in his classic article mentioned above. In the experiment, a manager of an insurance company grouped his teams of agents according to their performance and found out that teams only consisting of “poor” performers tended to become even worse, whereas the superior agent improved their performance significantly.
I will quickly analyze the factors that influence motivation in such a group according to the expectancy theory:
Valence is the attractiveness of an outcome to a specific team member, for example, the successful completion

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