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Motivational Factors Choosing Tourism Management

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The world Tourism Organization announced a 10 year average growth rate of 4.5% of the global tourism industry. The Department of Tourism of the Philippines posted a growth rate of 10% in 2007 and the forecast in the next 5 years is even brighter. There were 903 million international tourist who travelled in 2007. By 2020, the figure is estimated at 1.6 billion. The number of tourism and hospitality workers is expected to grow proportionately.

Tourism plays an extremely important role in a countries economy. According to data from the Department of Tourism, tourist arrival on Boracay Island which was earlier named as the world’s top island destination by the prestigious travel and leisure magazine alone reached 1,023; 429 from January to October this year 2012. The 10- month data for this year already surpassed the 908,574 tourist recorded last year. Not only has the number of tourist increased rapidly, the profile of foreign tourist coming to the Philippines has also changed. The influx of Asian travellers like Koreans, Taiwanese, Chinese, Americans and Australians has specifically rated the dynamic growth of the tourism market. To sustain this phenomenal growth in the hospitality and tourism industry, the need to provide quality service and product is at most importance. As kusluvan(2000) pointed out skilled, enthusiastic and committed workforce is vital to the success of firms in this industry. This service industry logicies frequent and intense face to face interactions between the service providers and customers and therefore customers often judge the quality of service of a hospitality establishment based on the service encounter. According to Richardson (2008); “Without employees having a positive attitude towards their work there is minimal chance for the organization to achieve customer satisfaction and loyalty”. An employees perceptions

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