...credit cards, cash or checks had been reduced due to the advancement of technology and emergence of e-Wallet. E-Wallet is an easy-to-use, convenient electronic prototype which acts as a secure global payment system by using only a mobile smartphone. This study is directed towards developing a model to explain the consumer's’ intention to adopt e-Wallet in the social context. It adopts Consumer Need for Uniqueness Theory based on the concept of Counter-Conformity Motivation (CCM) also known as Need For Uniqueness. Many researchers had explored the relationship of consumer’s intention to adopt on the technological usage context. However, little research in social context had been carried out. Therefore, this paper aims to examine the factors affecting the consumer adoption intention in social context. This paper found that CCM, self-identity and word-of-mouth (WOM) are the salient determinants in this study of knowledge of consumer adoption intention in e-Wallet. Keywords: e-Wallet, intention to adopt, counter-conformity motivation, need for uniqueness 1.0 Introduction According to the historical evidence, the first use of money is assumed to have started around 600 BC in term of coins (Davies and Davies, 2002). However, the world is evolving, due to the rapid change in technology. Most of the consumers have changed their ways of making bill payment. E-Wallet is the latest trend and phenomenon as the outcome of technology advancement (Patel,V, 2016). Not only that, Doan,...
Words: 5991 - Pages: 24
...GHANA TELECOM UNIVERSITY COLLEGE FACULTY OF IT BUSINESS LEVEL 100: FIRST SEMESTER (SEPTEMBER, 2011) |General Information | | | | |Course Title: |INTRODUCTION TO GENERAL PSYCHOLOGY | |Course Code |BBA 109 | |Overall |Improve students’ perception and understanding of psychological principles underlying behaviour and | |module aims |also be in a position to relate what they have learnt to issues of everyday life. | | | | | |Lectures, PowerPoint Presentations | |Teaching Methods |Explanations on Whiteboard | | |Individual and group problem solving | | ...
Words: 582 - Pages: 3
...influences affects people’s views of one another. Children’s peers, media and family all play a huge role in social influence and prejudice. Prejudice can be easily developed by an arise of social influence and conformity to people within their in-group. Intergroup prejudice is unwarranted feelings of dislike or hatred towards the members of other social groups. In The psychology of prejudice: Interdisciplinary perspectives on contemporary issues by Dale Russell, He focuses on the development of children’s intergroup prejudice with an emphasis of the involvement the children have in social peer groups. And what he found was peer group membership is exceedingly important to young children, at least from as young as three years. If there is a possibility of being accepted and included in a group, most children will seek to be included (Russell & Russell, 2012). Consistent with social identity development theory which is a...
Words: 683 - Pages: 3
...can cause a person to follow out of fear or out of trust, but the ultimate goal of welding power is the outcome can be the betterment of everyone involved or just the advancement of those in power. One form of power that can be welded over people is conformity. Conformity is the action of doing what the majority states is appropriate in order to be accepted. That means the majority of the group makes the rules and everyone follows the rules or get discarded. There is acceptable and unacceptable practice that leads to good and bad penalty. For example society which is the majority of the people agree that stealing is wrong, therefore a law was made to inform people stealing is wrong. If a person is caught stealing there are consequences that are set in place such as jail time which is enforced by the police. Conformity is not the only tool used by society to persuade its people to follow the demands and standards. Social perception and social cognition also play a significant role in getting people to follow the rules. Social perception works in three steps. The first step is the observer will watch the behavior or the observed and make assumptions. The second step is the assumptions will be connected to possible motivation or intention of the observed person. The third step is to determine how the observed behavior is being influenced. It is either being influenced by internal or external forces. For example a person who chooses to work extra hour could want to earn extra...
Words: 1416 - Pages: 6
...Conformity and Self Efficacy Have you ever been at a social gathering and acted in a particular way in order to fit in? This is called conformity; according to professor McAuliff, “it means a change in behaviors or beliefs due to real or imagined group pressure.” Conformity occurs all the time, whether we are aware of it or not. There are three forms of conformity. The first form is compliance, the second form is obedience, and last but certainly not least, the third form is acceptance. This subject matter relates to me because these three types of conformity have happened to me on numerous occasions; each time with a lack of awareness. The first type of conformity is compliance, this being defined as when a person is publicly agreeing with...
Words: 1102 - Pages: 5
...capturing the four treasures while keeping the island from sinking, the class was also tasked with reflecting on the course material as it applies to our individual experience as a member of the team of adventurers while playing Forbidden Island. According to organizational behavior theory, working together as a self-managed team typically allows team members to perform challenging and complex tasks that require a high level of interdependence among members. Furthermore, self-managed teams that demonstrate high group cohesiveness and collective efficacy are more likely to successfully achieve goals and accomplishments. In fact, subject matter experts agree that the tasks that are usually assigned to self-managed teams enhance intrinsic motivation by encouraging the team members to utilize a variety of skills in order to complete the entire assigned task. With a common end goal in sight, I simply assumed that, in spite of our diversity and differences, our team would have shared the belief that it should have successfully completed the assigned task in order to effectively reflect on our individual and group participation in the Forbidden...
Words: 1812 - Pages: 8
...his own values or to other “societal” values. By doing so, however, he loses his own self-esteem and heavily relies on others for motivation and criticism. This trend of conformity is very evident in high schools, where students strive to be a part of a particular clique by following the latest fashion and updating themselves about the latest...
Words: 716 - Pages: 3
...Motivational Theories for a School Plan Grand Canyon University-EDA-575 Chance Peterson February 12, 2013 Before we take a look at the motivational theories that could help the motivation at the school I work, there are a few questions that must be asked. Are we trying to motivate the students, parents, staff or all of them? What are we trying to motivate them to do or become? If we are trying to motivate students to behave better, then we will have a different plan then if we were trying to motivate them to achieve more. One thing for sure, I feel a leader of a school should always try to motivate teachers to become the best teacher possible which will effect student achievement. If we are trying to motivate parents to become more involved at school or in their child’s education, then there will be a different motivational plan all together. The first component in my motivational plan would be to improve the performance and commitment of the educators at my school or the teachers. Improving an educator’s performance and commitment is very critical to the success of a school. To accomplish the goal of escalating the commitment and performance of educators, the author feels confident that the motivational theories of Frederick Herzberg are a good fit. Herzberg’s theory has two sets of factors. The first set is called motivators which are related to job satisfaction. The second set is called hygiene factors which are related to job dissatisfaction. Improving...
Words: 1156 - Pages: 5
...Influences of Conformity and Obedience Jamie Tyler University of Phoenix Social Psychology Psych555 Prof. Kimberly Kinsey May 7, 2012 Influences of Conformity and Obedience “Social influence broadly encompasses any changes on beliefs, attitudes, or behavior that result from interpersonal interaction” (Fiske, 2010). There are several concepts that aid in the analysis of social influence. Two of these concepts are conformity and obedience. Conformity is the influence of the majority on an individual and obedience is the influence authority has on subordinates. Conformity and obedience are related in the fact that they both have the ability to persuade an individual or group of individuals to change his or her thoughts, actions, and behaviors, regarding a particular situation. Conformity and obedience are also related in that they can change the way individuals view others within a certain community, culture, ethnic group or environment. This paper will evaluate the effect of group influence on the self using both classical and contemporary literature, compare and contrast concepts of conformity and obedience and analyze individual and societal influences that lead to deviance from group norms. Conformity and obedience are important factors in groups because they command members of a group to follow societal norms. Conformity is a needed concept of social influence because it can enhance members of a group sense of belonging, as well as, self esteem. Conformity can be clearly...
Words: 1695 - Pages: 7
...Influence of Conformity and Obedience “Social influence broadly encompasses any changes on beliefs, attitudes, or behavior that result from interpersonal interaction” (Fiske, 2010). Humans are known as social beings that live together forming diversity of groups forming and improving relationships within their groups. Social influence, which is very natural, is the result of communication and interaction in between groups. Conformity and obedience are concepts that support the analysis of social influence. Conformity and obedience both can persuade and change an individual(s) thoughts, actions, and behaviors. They also can change the individual(s) views of others within the community, culture and/or ethic group. In this paper I will discuss the issues of conformity and obedience; I will compare and contrast the concepts of conformity and obedience, analyze a classical study concerning the effect of group influence on the self, analyze a contemporary example of the effect that group influence has on the self and analyze individual and societal influences that lead to deviance from dominant group norms. Compare and contrast the concepts of conformity and obedience. Conformity is an important concept of social influence for it increases individuals or groups sense of belonging and self-esteem. Conformity is clearly observed when people are in groups that pressures individuals to say or do things that they normally would not do to be compatible with the group, to fit in...
Words: 1621 - Pages: 7
...Why Enron Failed By Suzy Bills In 2001, Americans were appalled to learn of the unethical practices carried out by leaders and other employees of Enron (as well as its accounting firm, Arthur Andersen). Enron used various methods of deception to appear more profitable than it really was, including through creating off-the-book entities to which Enron transferred its substantial debt (Jennings, 2005). While the company’s stock rose, so did its debt, and company leadership began using insider information and trading millions of dollars in company stock. When the scandal and impending bankruptcy were revealed, the company’s stock decreased from $90 to less than $1, a devastating hit to the financial market and numerous investors and employees (Betz, 2002). While the public was shocked at the numerous unethical financial practices, several organizational behavior theories, when applied to Enron, explain how such unethical activity could be permitted to take place. Chima (2005) describes organizational behavior as the result of the decisions of those who have obtained decision-making power, with the decisions reflecting the decision makers’ assessment of what is economically and politically beneficial for themselves and the company. Enron’s executives allowed themselves to be motivated much more by what would benefit themselves than what would truly benefit the company. The political model of organizational behavior describes this focus on self-interest (Chima, 2005). Money, greed...
Words: 1299 - Pages: 6
...United States and meetings by the World Health Organization (WHO, 1981). The result was a new set of marketing rules, introduced in 1981,that restricted the promotion of baby formula (WHO, 1981). These restrictions are outlined in the International Code of Marketing of Breast-Milk Substitutes (WHO, 1981). The aim of the code is to “ensure the proper use of breast milk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution” (International Lactation Consultant Association, 2001). When you consider the corporate marketing practices uncovered in the Nestlé scandal, one can see that a corporation’s vision must go beyond profits, and consider business ethics, motivation, perception, and conformity, and business ethics as key success factors in a world that has embraced corporate social responsibility. Business Ethics - Nestlé Business ethics are the values and behaviors that companies uphold and exhibit in carrying out their everyday business (Gruble, 2011). Business ethics require companies to act in an ethical manner and be...
Words: 3303 - Pages: 14
...Adlai E Stevenson once said, “Communism is the death of the soul. It is the organization of total conformity - in short, of tyranny - and it is committed to making tyranny universal.” The communism Stevenson is referring to does not match the communism Karl Marx wrote about in his political pamphlet, The Communist Manifesto. In Marx’s pure, communist economy, the community makes decisions. “In today's communist countries, most economic decisions are made by the government. Its leaders make all economic decisions, a system known as a command economy. The decisions are outlined in a plan that is carried out with laws, regulations and directives.” (useconomy) The communist countries in the twentieth century were not Marx’s idea of communism because the government is involved instead of the community. In an ideal world, Communism would be utopia. Everyone would work together for each other’s benefit instead of personal gain. However, the state of communism in the world in the twentieth century was very different from the utopia Marx alluded to as seen in the communist Russian government. One of the major issues with communism is that it can kill any ambition or motivation of the people in the communist country. Because individual efforts only benefit the community as a whole and there is no chance of moving up in class, communist citizens often have no motivation to work hard in their jobs. This is one of the major reasons for the economic downfall of the Soviet Union during the...
Words: 857 - Pages: 4
...Social influence occurs when one's emotions, opinions, or behaviors are affected by others.[1] Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. In 1958, Harvard psychologist, Herbert Kelman identified three broad varieties of social influence.[2] 1. Compliance is when people appear to agree with others, but actually keep their dissenting opinions private. 2. Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. 3. Internalization is when people accept a belief or behavior and agree both publicly and privately. Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others. These include our need to be right (informational social influence), and our need to be liked (normative social influence).[3] Informational influence (or social proof) is an influence to accept information from another as evidence about reality. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman's typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance. [edit] Types Social Influence is a broad term...
Words: 4418 - Pages: 18
... The world within Fahrenheit 451 can be characterized by a population controlled by media and extreme levels of knowledge censorship. The media is the tool employed by the government and embraced by most citizens as a means of steering the group aimlessly through life; vicariously living out any lingering ambitions and motivations towards non-conformity through the characters inside the television. In an effort to stifle creative thinking, spiritual growth, resistance, and the human tendency towards a general thirst for knowledge, the government has issued legislation that makes books illegal. Books are considered a social evil due to their inherent ability to encourage individuals to question existing frameworks and think for themselves. Therefore, the society in the book lives in a world where history does not exist and the reality is constructed and delivered through the television. The book’s protagonist, Montag, represents an individual that makes a transition from a person of conformity to a person of enlightenment and non-conformity. The transition of Montag is extreme as he begins the story as a valuable member of the social conformity movement. In fact, he is a “fireman” whose job it is to burn books when they are discovered. As the book progresses, Montag first becomes curious, he then becomes a seeker of truth, experiences a moment of awakening and...
Words: 1457 - Pages: 6
