...University of Phoenix Material Motivations in Advertising Choose one of the following options to complete your assignment. Option 1: Paper Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad. Write a 700- to 1,050-word (about two to three pages) paper about motivation in which you do the following: Summarize the commercial (include a link to it). Describe which motivation(s) being targeted in the ad, and explain which motivations are not being targeted. Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal), and explain how they differ. Explain which theory best fits the advertisement you selected. Note: Be sure to properly cite any resources you use and post a link to the clip. You will be assessed on whether your paper is clear and logically organized; whether the content is comprehensive and relevant; whether the language is appropriate to the audience; whether writing is clear and concise; whether grammar, usage, spelling and punctuation follow standard American English; and whether references are consistent with appropriate course-level APA guidelines. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment to the Assignment Files tab. Option...
Words: 566 - Pages: 3
...Unit 7 Assignment Question 1-3 The first question in this assignment is something that we rarely think about when dealing with marketing of a product. The question is that we must explain our communication objectives and the communication channels Arimount will use to influence our target audience. The purpose of promotion for an business be required to run through previous pronouncements to facilitate were made that connected to the objective advertisement, trade name location as fit as the advertising curriculum. The marketing target and point of the business, concerning to a item for consumption is unambiguous announcement assignment correlated in sequence congregate to achieve the promotion echelon that requirements to be talented concerning a exact addressees for a definite era of occasion. Arimount desires to employ marketing and deal promotional combine for exchange a few words its goods to its clientele. The corporation be supposed to also bring into play by enticement advertising to endorse its goods in the highly developed intensity. The lavishness supplies are seen as uncommon and in short supply and its expenditure is energy by coming together of common forces and commerce feature. It is in addition well-known that sumptuousness possessions present a reduced amount of elasticity in situation the charge and consequently could do with to be advertised at elevated fee to a slot sector. Scrutinize that extravagance merchandise are made to order adaptation of support...
Words: 1211 - Pages: 5
...Faculty of Journalism and Media Communications Assignment Cover Sheet |Student name: |Adebayo Olaniyi | |Student number: |2910750 | | |Course: |Digital Communications |Stage/year: |1 | |Subject: |Marketing, Branding & Audiences | |Study Mode: |Full time | | |Part-time |x | | |Lecturer Name: | Robbie smith & Stephen o leary | |Assignment Title: |Select two firms: (a) a small Irish business and (b) A large transnational firm. | |No. of pages: | | | |Disk included? |Yes | | |No |x | ...
Words: 2546 - Pages: 11
...STUDIES BA - IHA Assignments Booklet (2012-13) [pic] School of Tourism and Hospitality Services Management Indira Gandhi National Open University Maidan Garhi, New Delhi – 110 068 BA - IHA ASSIGNMENTS TOURISM STUDIES Dear Student, You will have to do one Tutor Market Assignment (TMA) in each of the courses in Tourism Studies. Before attempting the assignments please read the instructions provided in the Programme Guide for BA - IHA. In this despatch we are sending you the Assignments for all the EEG - 03 and all the TS courses. Kindly complete the assignments of the courses pertaining to your year of study. Note: All Assignments must be submitted in time and they should be sent to the Coordinator of your Programme Centre. You must mention your Enrolment Number, Name, Address, Assignment Code and Programme Centre Code on the first page of the assignment. You must obtain a receipt from the Programme Centre for the assignments submitted and retain it. If possible, keep a photocopy of the assignments with you. After evaluation, the assignments have to be returned to you by the Programme Centre. Please insist for this and keep them as a record with you. The Programme Centre Coordinator has to send the marks to Programme Coordinator, BA – IHA programme, Room # 13, Block # 1, IGNOU, Maidan Garhi, New Delhi – 110068. GUIDELINES FOR DOING ASSIGNMENTS We expect you to answer each question in about 700/500 words or as mentioned in the assignments. You will find it useful...
Words: 1702 - Pages: 7
...| | ASSIGNMENT COVER SHEETElectronic or manual submission | UNITCode: CSG1132Dname: communicating in an it environment | NAME OF STUDENT (PRINT CLEARLY) Wickramasinghe Sarith FAMILY NAME FIRST NAME | STUDENT ID. NO.Wisac133 | NAME OF LECTURER (PRINT CLEARLY)Mrs Kala peris | DUE DATE05/08/2014 | Topic of assignmentuser mortivation in the use of social media | Group or tutorial (if applicable) | CourseDiploma in computing | Campusacbt | I certify that the attached assignment is my own work and that any material drawn from other sources has been acknowledged. Copyright in assignments remains my property. I grant permission to the ACBT to make copies of assignments for assessment, review and/or record keeping purposes. I note that the ACBT reserves the right to check my assignment for plagiarism. Should the reproduction of all or part of an assignment be required by the ACBT for any purpose other than those mentioned above, appropriate authorisation will be sought from me on the relevant form. | OFFICE USE ONLY | If handing in an assignment in a paper or other physical form, sign here to indicate that you have read this form, filled it in completely and that you certify as above. Signature Date | | OR, if submitting this paper electronically as per instructions for the unit, place an ‘X’ in the box below to indicate that you have read this form and filled it in completely and that you certify as above. Please include this page in/with your...
Words: 1101 - Pages: 5
...COMPARATIVE ANALYSIS OF THREE COMMUNICATION FORMATS: ADVERTISING, INFOMERCIAL, AND DIRECT EXPERIENCE (2000). BY MANDEEP SINGH, SIVA K. BALASUBRAMANIAN & GOUTAM CHAKRABORTY Article review and analysis: 1 – Motivation, goals, contribution. 2- Context. 3 - Elaboration and illumination of theory and results. 4 - Critical review, limitations and further thought. Group: 3.08 Assignment Theoretical assignment Date: 5.11.2014 1 1. Motivation, goals, contribution The article aims at making a comparative analysis between three different communication formats used in advertising, and assess their relative effectiveness on a continuum. The three communication formats are direct experience (DE), television ads, and infomercials. The authors build on previous work to explain the similarities and differences of infomercials and ads / DE, and imply that it is interesting to examine the moderating / mediating effects each medium’s features has on consumer attitudes and intentions. (For example, length, persuasive intent, physical interaction, etc. – how does each effect consumer’s attitudes?). The reasoning behind the choice of these specific formats is that infomercials are a “natural” middle ground, as they combine both television advertisements and DE features (while, they assume beforehand, most likely closer to DE, which is also what they find in their experiments). The motivation for the study is twofold: novelty and useful practical implications. Novelty / research gap: Previous...
Words: 2334 - Pages: 10
...MKT 435 All Assignments FOR MORE CLASSES VISIT www.mkt435rank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy MKT 435 Week 4 Examine a Communication Tool MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy MKT 435 Week 5 Consumer Decision Making Process Analysis --------------------------------------------------------------------------------------- MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435rank.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy? Discuss each example you found using specific information. Include a screenshot or copy of the marketing pieces you examined. Format the paper consistent with APA standards. --------------------------------------------------------------------------- MKT 435...
Words: 1034 - Pages: 5
...Assignment One: Cereal Aisle Analysis I work Mondays through Fridays and I do my grocery shopping every Saturdays even though I know it’s might be extremely busy and crowed, but this time it worked to my advantage because I was able to conduct the observations required for this assignment. I went to my local giant store here in Horsham, PA around 10am and I went directly to the cereal aisle for 30mn to have enough information from various people groups. The first group was the families’ mom, dad with children: they were always pulled by the kids toward the cereals they could recognize and that was on the lower shelves. The second group was the single men: they were walking quickly though the aisle because they knew exactly what they want and it was usually the plain ones. The third group was the senior: they were cautious about their selection, they had a list handy but they will read labels and did not seem to care about designs. The fourth group was the single moms: they came prepare with a list handy, will pick more than one box and were knowledgeable of the brand they were looking for. The first group selection was based on the choice of the children because they are the first consumer of it the household. The parents tried to pick one or two boxes out of the selection the kids made and they made sure they didn’t spend a lot of time in the aisle to avoid having the kids second guessing their choice. The second group determined the value based on what they like in the...
Words: 1804 - Pages: 8
...UNIT 16: SALES DEVELOPMENT AND MERCHANDISING Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand elements of the product in a business and services context Products/services: characteristics, features/benefits, product strategy/mix, life cycle, development processes, test-marketing (simulated and controlled), concept development and testing, unique selling points (USPs), branding Market segmentation: rationale for segmentation, methods of segmentation, recognising market needs, matching ‘offer’ to market segment, benefits and constraints of branding, theme developments Context: types eg hospitality and catering, hairdressing and beauty therapy, sports and leisure, travel and tourism LO2 Understand external sales development techniques Buyer behaviour: motivation theory, the purchase decision process Advertising: media selection, costs, target markets, evaluating effectiveness, sales promotion External merchandising: design aspects eg location, access, car parking, signage LO3 Understand the tools and techniques of internal sales promotion and merchandising Design considerations: customer ergonomics (ease of access to product and point of sale), environment/ambience eg heating, lighting, seating, noise, equipment Internal merchandising: internal signage, sales materials, electronic sales aids, matching materials to image created by external methods Sales promotions: range of promotional activities; matching activities to market and business;...
Words: 667 - Pages: 3
...Assignment #1 Part A: 1. What are the major differences between pure play e-commerce and bricks-and-clicks operations? What are the benefits and limitations of each? A pure play operation is only online, and there is no physical interaction between the company and the customer. This could be considered a limitation as some consumers rely on physical interaction. A benefit for a pure play operation is that there is online deals, and a large market structure that could provide more consumers if advertised correctly. A bricks-and-clicks operation has both a physical store and sells products or services online. This is a benefit as those customers who buy in the physical store will already know the brand names. There is already an established distribution channel, as well as established customers. A limitation would be that some customers aren't used to buying online or the legacy systems. 2. One of the key motivations for developing an e-commerce site is immediate access to a much larger market. Explain why an increased market reach may have benefits, and describe its limitations. An online market would increase potential sales by advertising to more customers which they might not have reach possibly in a physical store. Limitations would consist of connection problems for customers and perhaps even to the provider's service. Also there could possibly be fraud issues with potential hackers. Another limitation co-insides to the benefit of reaching a new marketing geographic...
Words: 278 - Pages: 2
...ORGB 364 Assignment 1 Part A 1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer's keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not prepared for the increased demand. The company was forced to buy empty kegs at a premium price. It also had to brew some of the lower priced keg beer in vats that would have been used for higher priced specialty beer. The result was that Napanee Beer sold more of the lower priced keg beer and less of the higher priced products that summer. Moreover, the company could not initially fill consumer demand for the keg beer, resulting in customer dissatisfaction. Begin with a comprehensive description of open systems theory as it applies to both external and internal environments. Then apply the open systems theory to explain what occurred at Napanee Beer Co. Answer: (Definition and description of open systems theory)The open systems theory is a perspective which holds that organizations depend on the external environment for resources, affect that environment through their output, and consist of internal subsystems that transform inputs into outputs...
Words: 1934 - Pages: 8
...Nova Southeastern University Wayne Huizenga Graduate School of Business & Entrepreneurship Assignment for Course: MGT 5090 Entrepreneurial and Strategic Thinking Submitted to: Ron Steffel Submitted by: Georgette McIntosh N01 Xie Luxuan Dorquidia Alemany Date of Submission: May 3, 2015 Title of Assignment: Costco Case Study CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Georgette McIntosh ******************************************* Instructor’s Grade on Assignment: Instructor’s Comments: EXECUTIVE SUMMARY he purpose of this report was to examine the implications on employees motivations used at Costco Wholesale Corporation. Research for this report included a review of he purpose of this report was to examine the implications on employees motivations A. Problem Statement: State the main problem facing the firm (or industry) in one, succinct sentence. B. Analysis: Summarize the main findings of your analysis. You may use bullet points, bold, italics – any means to convey and highlight the key factors you have determined based on your analysis. C. Alternatives:...
Words: 3517 - Pages: 15
...Organisational behaviour Module Code: SID: Date: Word count: MOD001120 3064 1 1.1 1.2 1.3 Introduction .................................................................................................... 3 Context....................................................................................................................................................... 3 Purpose of studying this topic ......................................................................................................... 3 Aims and objectives of assignment................................................................................................ 3 2 3 3.1 3.2 Methodology .................................................................................................. 4 Case description .............................................................................................. 5 Description of #company# ............................................................................................................... 5 Context....................................................................................................................................................... 5 4 4.1 4.2 4.3 4.4 Literature review............................................................................................. 6 Context..........................................................................................................................................................
Words: 3736 - Pages: 15
...Product Analysis ii RMIT International University Vietnam Bachelor of Commerce Program Assignment Cover Page Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: MKTG1253 Buyer Behaviour Location & Campus (SGS or HN) RMIT Vietnam SGS Title of Assignment: Product Analysis Student name: Nguyen Thi Thuy Huong Ta Trung Kien Huynh Bich Tram Truong Bao Tram Le Nguyen Hong Van Student Number: S3311318 S3259028 S3298222 S3298834 s3210260 Learning Facilitator in charge: Mr Mattia Miani Assignment due date: 22nd August 2011 Date of Submission: 22nd August 2011 Page numbers including this one: 32 Word Count: 3,048 (Main Content) iii Marked by Mr Mattia Semester 2, 2011 iv v Executive Summary As being aimed to demonstrate better understanding of buyer behaviour concepts and improve critical thinking by examining a real case of business, this report is written regarding a new brand in food and beverage market in Vietnam: BreadTalk bakery from Singapore. Through a brief overview of the company and Vietnamese market’s dimensions, the variety of used stimulus is presented with captured screenshots and pictures from both the origin country and Vietnam’s BreadTalk bakeries. The report afterward discusses the internal influences and culture values that are imperative affections of consumer behaviour, before gives some recommendations at the end. In the introduction, BreadTalk’s company overview, main competitors...
Words: 4228 - Pages: 17
...dispose of goods and services. This course will adopt an interdisciplinary perspective and approach the study of consumer behavior from the perspectives offered by several disciplines: psychology, sociology, anthropology, and marketing. What should emerge from this broad study is a rich understanding of this important facet of human behavior. Be prepared, such an ambitious goal places high expectations upon the students of this class. Grading: Your grade will be based upon your performance on three exams and unannounced quizzes. Additionally, students may participate in an optional term project. The final exam will be COMPREHENSIVE. Please note that optional assignments are NOT “extra credit.” Their scores and associated points will be calculated into your grade in the same way as normal assignments and examinations. Your grade will not be influenced negatively if you choose not to participate in the optional assessment opportunities. Please note that I do not grade on a "curve." Also note, that I am not "flexible" in grading. Please do not wait until the end of the term to try to change your grade: NOW IS THE TIME TO EARN THE GRADE YOU DESIRE. Exam 1-2: 1000 points each Final Exam: 1200...
Words: 852 - Pages: 4
