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Mount Franklin

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Submitted By oneria
Words 531
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Mount Franklin has the core product where it has produced for people who want to drink convenience of fresh, cold water where they can bring it out anytime, anywhere they want. The launched of this product doesn’t mean to replace tap water in Australia. People choose to drink bottled water as an alternative to other beverages in the shop fridge, not as an alternative to tap water ( Mount Franklin | Think Positive | Environment | FAQ). The packaging for the Mount Franklin bottled water dominant with blue lids and bottle which look fresh. In the last October, they turning out the pink lids to celebrate Breast Cancer Awareness Month in support of the McGrath Foundation (Ccamatil,2010). Mount Franklin is so concern about the product for customers to choose, ranging from 350mL kids pack to 2 litre pack that will suit any occasion. Handy multi packs also available for customers that would like to stock up. Customers can pick appropriately from this varieties pack. However , the actual product needs to be outstanding considering the abundance and simplicity of the core product.

When talking about the bottle water price it is subjective to say whether the price for the Mount Franklin is high or not. They selling it with higher price compare to others bottled water. That is the way they want to communicate their product is a high-quality as Mount Franklin become a number one brand bottled water in Australia. At this time the retail price for the one litre bottle of water was $1.98 ( Powerhousemuseum, 2010). Mount Franklin is Australia’s number one and most recognised bottled water brand (Octomedia,2010) , the price creates part of the value which mean they are holding their brand name. Since Mount Franklin and Pump make up 17 per cent of the local bottled water market (SydneyMorningHerald,2010), they should set it to the current price level.
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