...CHAPTER ONE 1.0 INTRODUCTION 1.1 Background Information The Cross River gorilla, Gorilla gorilla diehli (Matschie, 1904), a subspecies of the western gorilla, Gorilla gorilla, is found in contiguous forest patches bordering South-Southern Nigeria and South-Western Cameroon, an area recognized as a biodiversity hotspot characterized by species diversity and endemism (Edet, 2011). The subspecies is one of the most critically endangered primates of Africa (Oates et al., 2008; IUCN, 2013). The subspecies is also one of the world’s 25 most endangered primates (Mittermeier et al., 2009). As humans extend their land use, Cross River gorilla habitat is rapidly disappearing, and this may have adverse effects on number of individuals within the subspecies. The Cross River gorilla, Gorilla gorilla diehli, chimpanzee (Pan troglodytes vellorosus) and drill (Mandrillus leucophaeus), though legally protected by the Endangered Species Decree 11 of 1985, are some of the primates hunted for bushmeat and other purposes (Edet, 2011). The Major threat to the survival of the subspecies is lack of thorough conservation strategy necessary for its protection. The survival of this endangered species and ecosystems depends on long-term participation and understanding of local populations (Oates, 1999). Due to the close relationship between cultural diversity and biodiversity, traditional knowledge systems play an important role when developing species conservation and management strategies (Caldecott...
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...Edward Lohmeyer 12/7/13 The Genocide of Forests Forests still cover approximately 30 percent of the earth’s surface, but every year areas the sizes of Panama are being decimated (Deforestation). The clearing of large tracks of forests, which is thereafter converted to a non-forest use, is known as deforestation. Deforestation has a multitude of devastating effects in the world we live in. However with the cooperation of people worldwide this process can be drastically slowed down and even stopped. Forests are cut down for various reasons, but are almost always related to money in some way or another. The most common reasons are Urbanization, logging, large-scale agriculture, mining and urbanization. Deforestation can occur naturally and is caused by lighting, which then triggers forest fires. On average in U.S. 4 million to 5 million acres are lost due to forest fires, but in recent years more than 9 million acres have burn. Scientist believe the reason for the drastic increase is because global warming making summer season longer and dryer which is inductive to forest fires (Wildfires). Healthy forests help absorb greenhouse gasses and carbon emissions that are caused by human civilization and contribute to global warming. Without trees, more carbon and greenhouse gasses enter the atmosphere. To make matters worse, trees actually become carbon sources when they are cut, burned, or otherwise removed. According to the World Wild Life organization 15 percent of all...
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...Biodiversity 1 The following is a paper discussing the earth’s biodiversity between Capuchin monkeys and domestic ferrets, scorpion flies and grasshoppers, Lapland longspur and ivory-billed woodpeckers and the sea urchins and jellyfish. Under the mammal category, I chose to research Capuchin monkeys and ferrets. Capuchin monkeys are small, weighing between 3 to 9 pounds with varying fur, but commonly colored dark brown with cream or light tan coloring around their face, neck and shoulders. Capuchin monkeys are classified under the primates’ order because, for one, they carry the adaptation for climbing trees and walking on two or four limbs. Capuchin monkeys are in the same order as lemurs and mountain gorillas. Domestic ferrets are long, slender bodied animals with brown, black, white or mixed colored fur. The average length of a ferret is 20 inches which includes a 2 inch tail and weighs between 1.5 and 4 pounds. Ferrets are a part of the carnivore order and the reason they are classified as such is because they are meat-eating animals. They are joined in this order with animals such as polecats and weasels. One characteristic Capuchin monkeys and ferrets share is their abilities to adapt to living in different environments such as captivity. A second characteristic is that both types of animals can be considered a nuisance to their...
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...Possible Questions National Geographic Society 1. Fahey remarks about magazine piles “ that has come to haunt people today don’t want clutter. Comment? 2. How can Fahey promote cross functional and cross divisional collaboration by bringing radical changes in business model from paper to digital. 3. What should be the best strategy for fahey to integrate the media and magazine by transforming the culture, behavior and value of a legacy organization. 4. In 1994 Fahey was CEO of ‘Life Time’ ironically facing same challenges with earlier generation of media and technology. Fifteen years later same person is seen as elite general manager at work in a completely different organization. Has his thinking and management style changed? 5. Whom should the e commerce boss report to? How to transform a 123-year-old cultural icon and prepare it for the digital world? Slowly, Key concepts include: 1. Practitioners need to understand the power of the history of their own organizations in order to effect change. 2. Making transformational changes at the National Geographic Society involved pulling management levers to alter a deeply ingrained culture, develop new organizational capabilities, and design a compensation structure aligned with new values. 3. A one-size-fits-all approach to management doesn't work. General managers encountering similar problems in different organizations may need different solutions to solve them. That has come back to...
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...The Marketer’s Secret Weapon How Social Media Understanding Drives Innovation By Robert V. Kozinets, BBA, MBA. Ph.D. M A R C H 2 01 0 Executive Summary Marketers in today’s competitive world need an edge. This paper offers two of them. First, it tells marketers to consider social media not just as a marketing tool, but as a way to continuously build high-level consumer insight. Second, it offers a rigorous method based in anthropology for building social media data into applied cultural insights. That method is called netnography. In netnography, online interactions are valued as a cultural reflection that yields deep human understanding. Like in person ethnography, netnography is naturalistic, immersive, descriptive, multi-method, adaptable, and focused on context. Used to inform consumer insight, netnography is less intrusive than ethnography or focus groups, and more naturalistic than surveys, quantitative models, and focus groups. Netnography fits well in the front-end stages of innovation, and in the discovery phases of marketing and brand management. Netnography follows six overlapping steps: 1. Research planning 2. Entrée 3. Data collection 4. Interpretation 5. Ensuring ethical standards 6. Research representation A short illustration of a computationally assisted netnographic approach to a brand study of Listerine is provided. It demonstrates how insights can be used to inform marketing activities including brand...
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...UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN FACULTAD DE CONTADURÍA PÚBLICA Y ADMINISTRACIÓN INTERNATIONAL BUSINESS PROGRAM International Trade Law: Investigation on Democratic Republic of Congo, Treaties with Mexico and Purchase Contract with a DRC vendor. Student: I.D.: Luz Amairany Garduño Gutiérrez 1580590 Group: 4Di Semester: 4th Classroom: 18 Student: I.D.: Luz Amairany Garduño Gutiérrez 1580590 Group: 4Di Semester: 4th Classroom: 18 Professor: Victor Hugo Moreno San Nicolas de los Garza, Ciudad Universitaria, May 17th 2015 INDEX Introduction………………………………………………………………………….2 LESCANT……………………………………………………………………………3 Treaties………………………………………………………………………………9 Contract of Purchase………………………………………………………………10 Conclusion………………………………………………………………………….15 References………………………………………………………………………….16 Introduction Since the beginning of time people have searched for communicate for others, for don’t being on their own. When communication started to fluctuate humans discovered that they had needs and in some cases they had to give in order to receive other thing. Trade started and with the time society established...
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...Edited by Kristen Walker Painemilla, Anthony B. Rylands, Alisa Woofter and Cassie Hughes Edited by Kristen Walker Painemilla, Anthony B. Rylands, Alisa Woofter and Cassie Hughes Conservation International 2011 Crystal Drive, Suite 500 Arlington, VA 22202 USA Tel: +1 703-341-2400 www.conservation.org Editors : Kristen Walker Painemilla, Anthony B. Rylands, Alisa Woofter and Cassie Hughes Cover design Paula K. Rylands, Conservation International : Layout: Kim Meek, Washington, DC Maps [except where noted otherwise] Kellee Koenig, Conservation International : Conservation International is a private, non-profit organization exempt from federal income tax under section 501 c (3) of the Internal Revenue Code. ISBN 978-1-934151-39-6 © 2010 by Conservation International All rights reserved. The designations of geographical entities in this publication, and the presentation of the material, do not imply the expression of any opinion whatsoever on the part of Conservation International or its supporting organizations concerning the legal status of any country, territory, or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. Any opinions expressed in this publication are those of the writers, and do not necessarily reflect those of Conservation International (CI). Suggested citation: Walker Painemilla, K., Rylands, A. B., Woofter, A. and Hughes, C. (eds.). 2010. Indigenous Peoples and Conservation: From Rights to Resource Management. Conservation...
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..."Why is Sex Fun? is the best book on the subject I've read. This lively exploration of our sexual heritage offers fascinating reading for anyone curious about why lovers do what they do." -Diane Ackerman, author of A Natural History of the Senses "I am so jealous of Jared Diamond, for he writes with such an elegant simplicity! Here, he takes a loot at the endlessly fascinating topic of human sexuality His convincing arguments should persuade xm that there are very special reasons why we evolved to use sex for recreation as well as for procreatim whereas most other mammals are denied that pleasure.... It is a great little book, by one of the worlds foremost biological philosophers." -ROGER Shohl Professor of Physiology Monash University Australia "Once again Jared Diamond provides us with answers to questions we may never have stopped to ask, but wish we had. In this long essay Diamond explains that recreational sex, while not unique to humans, is a rare behavior in the animal world. Above all, we learn, sexual activity divorced fron procreation is not only part of what it is to be human, but the very crux of our evolutionary success." -Bettyaxn Kevles. author of Naked to the Bonn Medical Imaging in the Twentieth Centnty The Science Masters Series is a global publishing vonture consisting of original science books written by leading scientists and published by a worldwide team of twenty-six publishers assembled by John Brockman. The series was conceived by Anthony Cheetham of Orion...
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...Journal of Environmental Treatment Techniques 2013, Volume 1, Issue 1, Pages: 46-55 Enviro. Treat. Tech. ISSN: 2309-1185 Journal web link: http://www.jett.dormaj.com Taming the Monster - Attabad Landslide Dam Fiaz Hussain Shah, Arshad Ali*, Muhammad Naseem Baig National University of Sciences and Technology, Islamabad, Pakistan Received: 06/08/2013 Accepted:28/08/2013 Published: 08/09/2013 Abstract Hindukash - Karakoram - Himalayan (HKH) is a hazard prone region where triggering of landslides due to seismic, geological, hydrological or anthropogenic reasons is a common phenomenon. On 4th January 2010, a massive landslide at Attabad swept the low lying Surat village and blocked Hunza River thereby creating a dam resulting into a huge lake upstream. As a result of preliminary planning, emergency response was launched by Frontier Works Organization (FWO), a civil engineering component of Pakistan Army Engineers on instruction of the Federal Government and a 24 meters deep spillway cut was made through which the water started flowing on 29th May 2010 resulting into lowering of water in the lake. A detailed planning ensued and different proposals including those of Chinese, Americans and FWO were considered and finally based on cost-benefit analysis, the indigenous effort for execution was approved. FWO planned the operation in five stages whereby 675 meters long spillway was to be deepened by 30 meters having a width of approximately 60 meters resulting into lowering...
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...Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational...
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...Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands...
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...M A R C H 2 014 Are you ready for the resource revolution? Stefan Heck and Matt Rogers Meeting increasing global demand requires dramatically improving resource productivity. Yet technological advances mean companies have an extraordinary opportunity not only to meet that challenge but to spark the next industrial revolution as well. Most cars spend more than 95 percent of their time sitting in garages or parking lots. When in use, the average occupancy per vehicle is well below two people, even though most cars have five seats. Roads are likewise extremely inefficient. Freeways can operate at peak throughput (around 2,000 cars a lane per hour) only when they are less than 10 percent covered by cars. Add more, and congestion lowers speeds and reduces throughput. Most roads reach anything like peak usage only once a day and typically in only one direction. For a visualization of these dynamics, see Exhibit 1. The story is similar for utilities. Just 20 to 40 percent of the transmission and distribution capacity in the United States is in use at a given time, and only about 40 percent of the capacity of power plants. The heat-rate efficiency of the average coal-fired power plant has not significantly improved in more than 50 years—an extreme version of conditions in many industries over the past century. Automotive fuel-efficiency improvement, for example, has consistently lagged behind economy-wide productivity growth. Underutilization and chronic inefficiency cannot...
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...Chapter 1—The Entrepreneurial Life TRUE/FALSE 1. The universally accepted definition of the term small business is based on the number of people employed by the firm. ANS: F PTS: 1 DIF: Difficulty: Easy REF: p. 5-6 OBJ: LO: 1-2 NAT: BUSPROG: Analytic KEY: Bloom’s: Comprehension 2. According to the text, the term entrepreneur refers to small business founders only. ANS: F PTS: 1 DIF: Difficulty: Easy REF: p. 6 OBJ: LO: 1-2b NAT: BUSPROG: Analytic KEY: Bloom’s: Knowledge 3. The term bootstrapping refers to the practice of bartering rather than buying with cash or credit. ANS: F PTS: 1 DIF: Difficulty: Moderate REF: p. 6 OBJ: LO: 1-2b NAT: BUSPROG: Analytic KEY: Bloom’s: Knowledge 4. Successful entrepreneurs should be aware of their strengths and weaknesses and be willing to strive toward goals. ANS: T PTS: 1 DIF: Difficulty: Easy REF: p. 9 OBJ: LO: 1-3 NAT: BUSPROG: Analytic KEY: Bloom’s: Knowledge 5. Entrepreneurs should avoid hiring mediocre people. ANS: T PTS: 1 DIF: Difficulty: Easy REF: p. 9 OBJ: LO: 1-3 NAT: BUSPROG: Analytic KEY: Bloom’s: Knowledge 6. According to the text, managers who buy out founders of existing firms may be classified as entrepreneurs. ANS: T PTS: 1 DIF: Difficulty: Easy REF: p. 9 OBJ: LO: 1-3a NAT: BUSPROG: Analytic KEY: Bloom’s: Knowledge 7. Franchisees are not really entrepreneurs because they have a contract with a franchising organization. ANS: F PTS: 1 DIF: Difficulty: Moderate REF: p. 10 OBJ: LO: 1-3b NAT:...
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...CONTE NTS Introduction 1 WHY YOU SHOULD VISIT CEMETERIES: Survivorship Bias 2 DOES HARVARD MAKE YOU SMARTER?: Swimmer’s Body Illusion 3 WHY YOU SEE SHAPES IN THE CLOUDS: Clustering Illusion 4 IF 50 MILLION PEOPLE SAY SOMETHING FOOLISH, IT IS STILL FOOLISH: Social Proof 5 WHY YOU SHOULD FORGET THE PAST: Sunk Cost Fallacy 6 DON’T ACCEPT FREE DRINKS: Reciprocity 7 BEWARE THE ‘SPECIAL CASE’: Confirmation Bias (Part 1) 8 MURDER YOUR DARLINGS: Confirmation Bias (Part 2) 9 DON’T BOW TO AUTHORITY: Authority Bias 10 LEAVE YOUR SUPERMODEL FRIENDS AT HOME: Contrast Effect 11 WHY WE PREFER A WRONG MAP TO NO MAP AT ALL: Availability Bias 12 WHY ‘NO PAIN, NO GAIN’ SHOULD SET ALARM BELLS RINGING: The It’llGet-Worse-Before-It-Gets-Better Fallacy 13 EVEN TRUE STORIES ARE FAIRYTALES: Story Bias 14 WHY YOU SHOULD KEEP A DIARY: Hindsight Bias 15 WHY YOU SYSTEMATICALLY OVERESTIMATE YOUR KNOWLEDGE AND ABILITIES: Overconfidence Effect 16 DON’T TAKE NEWS ANCHORS SERIOUSLY: Chauffeur Knowledge 17 YOU CONTROL LESS THAN YOU THINK: Illusion of Control 18 NEVER PAY YOUR LAWYER BY THE HOUR: Incentive Super-Response Tendency 19 THE DUBIOUS EFFICACY OF DOCTORS, CONSULTANTS AND PSYCHOTHERAPISTS: Regression to Mean 20 NEVER JUDGE A DECISION BY ITS OUTCOME: Outcome Bias 21 LESS IS MORE: The Paradox of Choice 22 YOU LIKE ME, YOU REALLY REALLY LIKE ME: Liking Bias 23 DON’T CLING TO THINGS: Endowment Effect 24 THE INEVITABILITY OF UNLIKELY Events: Coincidence 25 THE CALAMITY OF CONFORMITY: Groupthink 26 WHY...
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...Sensation and Perception Chapter: Sensation and Perception Sensation and Perception Sensation versus Perception Psychophysics and Thresholds Vision USING PSYCHOLOGY: Color Visual receptor: The Eye Operation of the Eye Eye Problem: Color Blindness Hearing Operation of the Ear Ear Problem: Deafness Chemical senses—Smell and Taste Chemical Senses Receptors: The Nose and Taste Buds Operation of the Chemical Senses Other senses: Skin Other Senses: Balance and Body Position Perception Figure-ground Perception The Wholeness of Figure Perception Perceptual Grouping Perception and Attention Stimulus Variation and Perception Perceptual Constancies Visual Perception of Distance Visual Perception of Motion Hearing Perception Illusions as "Errors" in Perception USING PSYCHOLOGY: Clothing Extrasensory perception (ESP) REVIEW QUESTIONS ACTIVITIES INTERESTED IN MORE? 183 Sensation and Perception WHAT'S THE ANSWER? Instructors in Driver Education advise their students to look twice in both directions before driving across an intersection. Why? "Watch it, Klausman! Watch where you're going!. . . Well, would you look at that. He ran into the goal post!" PSYCHOLOGY: Exploring Behavior Sensation and Perception 184 Moments later, "Klausman, how many times have I told you? You've got to look where you're going! What if that had been a defensive player from the opposing team? How do you feel?" "I feel OK, coach, but I've got a bad ringing in my ears." What causes the ringing in...
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