...March 2012 Movie Comparison Watching movies at home or at a movie theater is a great way to have fun in so many different ways. Both options provide unique atmospheres but only one option can be truly more comfortable to watch. Keeping in mind all of the various factors; late night movie premiers versus staying comfortably at home, having a quite peaceful movie experience without interruptions versus the talkative social atmosphere of a indoor theater, or even enhancing the movie experience with expensive IMAX/ 3D that most standard television sets don’t provide. All these factors are important when deciding on how and where an individual may watch their next motion picture. Trying to weigh out the positives and negatives of watching movies at home compared to going to your local movie theater just became simple. All of us can relate to that exciting feeling as the hours countdown to a midnight showing of movie. It can be a real treat, but is it really that big of a blockbuster of a movie to be the first one to see it? Midnight showings usually play around twelve o’clock in the middle of the night. These hours are late and can interfere with work or school the next morning. Instead of trying to buy the last remaining tickets for a midnight showing, it would be much easier to watch a movie at home comfortably on your couch or even on your bed. According to Engadget.com, “sometimes the hype of a movie commercial and the reviews of being the #1 Comedy/Horror movie of the year”...
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...one more worth your time and money then the other? There are many factors you have to account for, including price, storyline, atmosphere, acting, and others. Atmosphere and emotion either makes or breaks any kind of entertainment. What creates such an experience in live shows are the atmospheres and emotions a show portrays. If the show is done right, you can feel the emotion because it is alive and right in front of you. However, if it isn’t done right you can also have a catastrophe on your hands. If an actor is not showing enough emotion, then you might just unconsciously tune out. It is an enormous risk factor in going to a live show. The nice thing about films is typically it can make up for a lack of emotion and atmosphere; there are an abundance of other things going on in movies that can usually keep your attention. However, when done right, the experience of a live show cannot compare to a movie. Acting and storyline are both difficult ones to predict. If you are familiar with a famous movie actor, you can look at other films they have done. However, this still can’t fully tell you how they are going to act in one movie in particular. The same goes for live shows. Unless you are seeing a Broadway show or a movie that got great reviews on the acting and storyline, then you can’t really predict it either way. It is typically unpredictable for both live shows and films, so they are on the same playing field for both. The technical aspect in live shows is precise....
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...Upgrading Technologies: Creates a Real-Life Movie Going Experience May 8, 2012 Abstract AMC Theatres began upgrades in their theatre technologies in 2009. Their project objective was to gain status as the number one movie exhibition industry in the world. The scope of the project would upgrade all of their facilities to incorporate 3D technologies, premium viewing, and state-of-the-art sound systems. This project would immerse the movie viewer into a real-life experience, thereby enticing the viewer to return satisfied, and become a steady patron of the company. Their estimated timeline for completion on technology upgrades for its remaining theatres is 2014. AMC Theatres, which stands for American Multi-Cinema was founded in 1920 when a father and his two sons purchased the Regent theatre in Kansas City, Missouri. AMC is second only to Regal Theatres, as a leading global movie theatre chain. The company gives credit to one particular son named Stanley Durwood. He believed that playing a multiple selection of movies in one movie house would in-turn lead to more guests, and more profits. This simple idea revolutionized the movie exhibition industry and became a blueprint for the industry. The concept for the movie theatre was born. It is this kind of inspiration that has encouraged the AMC Corporation to introduce more industry firsts. AMC was looking for a way to bring in new customers and refresh old patron relationships. Movie sales had begun to slump in the early 90’s...
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...TERM PAPER Marketing of Services SUBMITTED TO: SUBMITTED BY: DR. SANJAY MEDHAVI, HARSHITA CHATURVEDI, DEPARTMENT OF BUSINESS ADMINISTRATION MBA MARKETING ,3RD SEM, UNIVERSITY OF LUCKNOW UNIVERSITY OF LUCKNOW. ACKNOWLEDGEMENT I, Harshita Chaturvedi, have completed this project with full determination and dedication. First of all I would like to thank our professor, Dr Sanjay Medhavi, for providing us the opportunity of presenting such an interesting topic. I had very little knowledge of the PVR Cinemas but now i have learned a lot while completing this project. I would also like to thank my sister who was of great help in providing the guidelines of how to prepare the project. Lastly, i would like to thank all those who indirectly helped me in some or the other way in completing this project. TABLE OF CONTENTS INTRODUCTION4 PVR CINEMAS5 STP OF PVR CINEMAS7 MARKETING MIX- 7 PS9 SERVICE BLUEPRINTING16 CONCLUSION 18 REFERENCES...................................................................19 INTRODUCTION Over the last decade, India has registered the fastest growth among major democracies and is now the fourth largest economy in terms of ‘‘purchasing power parity’’.Over the years, spending power has been...
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...Where the Red Fern Grows: Book vs Movie! If you are a fan of Where the Red Fern Grows, you might have wondered which one is better: the book or the movie. After reading this essay, you will be convinced that the book is the better choice. Not only does it offer a more enriching experience, but it also has superior character development and plot details. This essay explores the differences between Where the Red Fern Grows in its literature and cinematic forms, arguing that the book offers a more enriching experience due to its superior character development and plot details. If you are a fan of Where the Red Fern Grows, you might have wondered which one is better: the book or the movie. After reading this essay, you will be convinced that the book is the better choice. Not only does it offer a more enriching experience, but it also has superior character development and plot details....
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...Case Study Movie Exhibition Industry - Research Papers - Kimsaline 10/9/12 2:01 AM Case Study Movie Exhibition Industry Strategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. Overview: Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up, ticket sales will continue to decline if the current business strategy continues to be followed. Concession sales and ticket sales are the two biggest sources of revenue for a movie theater. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie. With the advancements in home entertainment systems consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Theaters have implemented digital content and 3D but it’s not enough to keep up with the competition of technology. My analysis will give you information on the threat of competition from substitutes and the change in buyer behavior and demographics. I will use the five-forces model of competition and a SWOT analysis along with other sources of analysis. The information...
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...stay on the path they are on now. The name of the company is International Business Machines otherwise known as IBM. The International Business Machines makes and sells both computer hardware and software (Taft, D., 2011, pg. 1). Just knowing that IBM has been around for that many years proves that their market plan has worked for them and would continue to work. When the new technologies started to come out; Mills adapted to the new technologies and thought of ways to approach it into the marketplace (Taft, D., 2011, pg. 2.). Steve Mills which is the Senior Vice President and the Group Executive for Software and Systems always focused on the customers. Mills even made them part of the strategic marketing plan because of the near death experience of the company. During the 1990’s International Business...
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...The Movie Experience Word Count: 601 Movies should be treated as a luxury commodity, meant to invoke feelings and thoughts that otherwise would have been left dormant and untouched. From comedies that bring you joy to sci-fi thrillers that keep you up at night, movies obtain their value by how successful they can engage their audience. While much of this is dependent upon the movie itself, where you experience it can play a vital role in your idea of its success. Comfort and affordability underscore the movie-at-home scenario, but these things do little to enhance the primary purpose of the movie. Where that sense of feeling and connection to the movie are important to the person watching it, the movie theater will always offer the most superior experience. A substantial difference between watching a movie at home and in the theater is the environment itself. When you're at home, you're surrounded by familiarity and distraction. You give yourself permission to be interrupted by normal day-to-day activities, such as the dog or your cellphone. In the theater, you don't allow yourself such freedoms. Though you're also provided more control over your environment when you're at home, there is something captivating about being in the movie theater. It is difficult to reproduce the audiovisual characteristics of a theater. Movie theaters, by definition, place all of their emphasis on the movie experience as a whole, and thus do well to exemplify the movie with excellent accoustics...
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...SPMT 304 Movie Paper The movie Kicking and Screaming is a family sports comedy starring Will Ferrell, and Phil Duvall. In this movie Will Ferrell plays the role of a soccer Dad (Phil Weston) who is an average father who runs his own vitamin store. Phil ends up stepping up to become coach of his sons soccer team after the coach quits and no other parents volunteer. As the movie progresses Phil’s coaching style undergoes a transformation from being centered on learning and having fun, to being solely focused on winning the championship. Although this movie initially appears to be nothing more than a rather pointless comedy, it actually touches on many issues and controversies going on today in sports. Through the parents actions, and the way the kids react to different styles of coaching, the issues of sports for children, and race and ethnicity in sport are clearly displayed throughout the movie. From the very start of this movie clearly displays parents, especially fathers who push their sons very aggressively to succeed in sports. In fact the opening line of this movie is Phil Weston stating: “I was born a baby, a blank slate. I thought I was in control of my own destiny, and then I met my dad.” Following the quote, a baby version of Phil is handed a mini soccer ball from his father (Buck) and he tells him “You better be good at this stuff.” Just from this opening scene the viewer can clearly see the pressure to succeed in sports placed upon children from their parents...
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...Internet piracy will destroy the movie industry During a keynote speech at a conference about piracy, Matt Mason said that pirates are the greatest innovators of our time. This might sound unconventional and rather paradoxical but it is very true. The movie industry was built on piracy. In the early 20th century Thomas Edison, who owned a patent on the movie-making process, demanded high fees for the use of his technology. In an attempt to avoid his fees, many movie makers headed to the west coast of the USA to ‘illegally’ make their movies. The town that these artists went to was Hollywood. It is somewhat ironic to see that the very thing the movie studios are fighting is the same thing that birthed their craft and their beloved town. Movie studio executives love to play the ‘blame game’ and complain about how piracy is costing them money. However, in the past years, the box offices broke records regarding cinema visits. Going to a theatre and experiencing a movie on a big screen with other people will never be destroyed. Just because of the very fact that you cannot destroy an experience. On the other hand, the genre and type of movies that still can be profitable being screened in a big theatre is going to change, because of piracy. If you look at the list of movies that are on top of the box office you will notice that most of these movies are either filled with effects with fast paced narrative, promoted very heavily or critically acclaimed. With time the mediocre movies...
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...Taking a novel and making it into a movie is one thing but taking a novel and making it into a movie well that all novel loving fans will like, is a whole different story. The novel The Perks of Being a Wallflower, written by Stephan Chbosky, and the movie The Perks of Being a Wallflower, directed by Stephan Chbosky, follows the letters of an “outcast” teenage boy, Charlie, as he weaves his way through his first year of high school, from finding friends, to heartbreak, and all the way to dealing with the past. The plot of the novel is written very well, when it was transferred over to the movie though the director left out some key plot pieces like, Candice’s pregnancy and abortion, Sam’s heartbreak, and Charlie’s story of being hit by his father once. Each key piece if included would have added nicely to the overall theme representation. Character representation was also a factor that was done poorly in the movie, Charlie, the main character, was lacking depth and connection. The novel The Perks of Being a Wallflower, written by Stephan Chbosky, and the movie The Perks of Being a Wallflower, directed by Stephan Chbosky, have very similar ideas and topics but they differ from each other in pieces of the plot and character representation, which results in the movie version lacking depth and development of theme. Even though the novel will never be just like the movie and the director cannot keep every part of the book in the movie, certain pieces of the plot are necessary...
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...smack in between City Hall and Bugis Mrt on the 2nd floor of Shaw Towers, is like entering a totally different realm of cinematic experience, one which is very different from the atmospheres experienced in mainstream Cinema theatres such Shaw, Golden Village and Cathay etc. What is interesting is that going to watch a Bollywood movie is not something spontaneous, but rather something that is pre-determined eons ago, where the movie watching activity is possibly the highlight of the day, and where the movie dates are set weeks in advance, just to ensure that every family member would be able to block the date out and be able to go for the movie with their family. As you walk in the cinema pass the glass doors, a strong Lassi smell pierces the air, accompanied quickly with the whiff of Indian snacks. This gives you a sensation as though you have teleported somewhere very culturally diverse, somewhere out of Singapore and possibly into a city in India. You’ll see friends and family congregating and chatting around the ticket counters, talking about anything from the latest family gossip to the current political and economical situation. Clad in their traditional attire from intricately made Sarees to colourful Punjabi costumes, it comes across as if they were told to look their best even though they are just going to be sitting down watching a movie for 3 hours in the complete darkness. Yet what’s interesting is that the males were not so much into the idea of dressing up and...
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...ground as if you were trying to make the very earth move. This movie that you have started watching was something you were able to relate to. We all have that special movie that takes us out of our physical world and into the movie you are watching. We feel what they feel. We can see what they see. We can connect with the characters. Out of the three movie clips of “The Hero’s Journey” I could relate to Luke in Star Wars. He is a young man that must grow into adulthood, experiences hardships, and has a set of determination. Part of human life is to grow and develop. We grow close to people that love us and people we love. Luke is no different to me in this aspect. At the beginning of the...
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...tie in with many of the events of the movie. The team in this movie overcame a lot of adversity to prove to everyone else around them that they could do better with the right motivation. They faced the fact that you play and conquer everything as a team; overcoming the bad grades of many and turning that around to get themselves into colleges so that they could pursue better things for their future. Pursuing their dreams against great odds taught them character and to stay tough and stick together through all things. When you go through many different experiences such as Timo going through the death of his older cousin he reacted in a proactive way rather than a reactive one. In Minchew’s article it states that what matters most is how we respond to life’s experiences. He states that proactive people take initiative and assume control of their lives. In the movie instead of Timo continuing on a negative route he decided to go back to the team and do something positive to stay out of trouble. Price 2 Becoming an athlete means you have to have the ability to learn from adversity and triumph over it. In Minchew’s article it states that athletes must learn that they can’t always win but that they can and must learn from their mistakes. At the end of the movie they didn’t end up winning the championship but they overcame that and did plenty of better things for the futures like going to college, many of them playing basketball while going to college. They overcame a huge amount...
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...Case 1: 1. External trends- part of the general environment, movie theater chains strategic mangers have to deal with: continuing uncertainty on how people want to watch their movies, the impression consumers want of the movie going experience, and being more proactive in warding off potential competition from unexpected sources 2. Opportunities- trying to make the movie going experience something special through offering various pricing, using an all-digital approach, and better amenities Threats- Youtube, consumers perception of the movie theaters cost, noise, inconvenience, uncomfortable seating, crowded, and too many reviews/commercials before the movies 3. Movie theater chains’ corporate headquarters strategic decision makers will be interested in entertainment costs, wages in the area in which the theater operates, and income level date for area of operations. In addition, knowing the plans that entertainment competitors have for new location openings, discontinuing plans, sourcing capabilities, and cost structure would help movies theater chains’ corporate headquarters strategic decision makers decide how they should respond or how high the level of competitive rivalry will be in any given market. 4. The external trends should help formulate the strategies used by movie theater chains. For example, is the trend is for a really comfortable theater experience, then the movie theater chains may upgrade their theater seating. Case...
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