...Soila English 102 28 February 2015 Movie Poster Comparing Analysis Any reader who comes across the two posters gets an immediate sense that it is an advertisement (purpose) of western movies (genre). These posters are intended to promote to action packed movies: The Good, The Bad and The Ugly and A Fistful of Dollars. This is clearly portrayed by the images of the cast whose dress code is western where cowboy hats and natural beards are evident. In addition the use of bold western font and the color selection, particularly of sunset-like orange and brown, makes it so western. More revealing, is the prominence of the guns. Clint Eastwood prominently occupies the central portion of the poster. In the poster on the left (Good, Bad, and Ugly), he is smack in the center. On the poster on the right he dominates at least two thirds of the poster. On the poster on the left, the reader will notice scenes of action casting heated gun battles and on the forefront are three men standing in confrontational postures. These features would quickly capture the interest of an audience that is interested in western movies (genre) that is also interested in real action, energy, or those with a fascination for violence (logos). This action and energy is suggested by the mean faces and guns (one each per poster). The two posters are engaging in that they equally draw the reader who is interested in action to look further into the background and see further portrayal of action. Facial...
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...Poster 3: The Kitchen is the Key to Victory. This picture depicts a lady in a kitchen setting. There is an image of a large golden key instead of the word Key. This has more visual impact than using the word, it draws the eye of the viewer and makes them think more about the message being put across. The lady in the picture has a large saucepan in her hands which has steam coming out of it. There is a large aga style range behind her. The saucepan lid is on and the viewer cannot see what is in it. This allows the viewers imagination to create images of all sorts of delicious contents, in the hope of that it creates thoughts of alternative meals to bread. The words The Kitchen is the Key to Victory are in golden letters to give a sense of the richness and prosperity that are to be associated with victory. Below these words are the words Eat Less Bread. These are in red for more impact and to get the message across, it is an instruction, not a request. This poster is one of the many posters which were used during rationing, it is designed to involve the viewer so that every citizen feels that they can help in the War effort, they don’t have to be fighting on the front line or working in the factories making weapons, tanks or planes. It makes the housewife’s left behind feel that they have a huge part to play in the War effort which will then drive them to economise helping to alleviate the pressure on the Government to feed the population. Poster 4: More Aeroplanes are Needed...
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...Abstract In this paper I will be talking about three different movie posters of the American War genre. First I will describe where I found the movie posters, and then I will state the results of the visual elements. Then I will analyze, and critique the results of the findings. Introduction When someone walks along the hallway of a movie theater, they will see a series of movie posters which are there to advertise the movie. Humans are known to act on their first impression, and this is important in advertising because it will either attract or defer a potential viewer. Most people have a favorite movie genre, so they’re more inclined to watch a movie that appears to fit under their genre. Through the movie posters a patriotic theme is given off, which will invite in the intended audience. American War movies have very similar posters, although they will have different stories. Today I will be talking about three different movie posters of the American war genre: “American Sniper” (See Fig.1), “Fury” (See Fig.2), and “Lone Survivor” (See Fig. 3). The main purpose of this report is to find and analyze the visuals of the three movie posters. Methodology In order to try and test my hypothesis, I will need to find material that will allow me to gather the appropriate information. I am going to use the internet to find three movie posters of the same genre, and that genre is American war movies. First I will search on google images for American War...
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...previous pencil grade). Barring any late or other penalties, you have the chance to improve the grade on this project, if you choose to revise it for the portfolio. The Assignment and Rationale: For this project, you are required to find three legitimate, same-genre movie posters from the last decade and write a report revealing your genre awareness findings and conclusions about both the stability and flexibility of the movie genre represented in these three posters. You may choose the movie genre, and you may find that you’re working with a multi-hyphenated genre (e.g., thriller-crime-drama). This is fine, as long as you can find three movie posters that represent this particular genre. However, I advise you to not go too obscure in your choices, as this might limit or make difficult your selection, and I also request you stay away from choosing posters for movies already clearly linked (e.g., sequels, trilogies). I encourage you to consider the country of origin for the movies and posters, as this will alter/change the content of the poster. For the sake of uniformity, please use the U.S./English version of a movie poster. The movie poster functions as a shorthand version of all that the movie is trying to represent or...
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...late or other penalties, you have the chance to improve the grade on this project, if you choose to revise it for the portfolio. The Assignment and Rationale: For this project, you are required to find three legitimate, same-genre movie posters from the last decade and write a report revealing your genre awareness findings and conclusions about both the stability and flexibility of the movie genre represented in these three posters. You may choose the movie genre, and you may find that you’re working with a multi-hyphenated genre (e.g., thriller-crime-drama). This is fine, as long as you can find three movie posters that represent this particular genre. However, I advise you to not go too obscure in your choices, as this might limit or make difficult your selection, and I also request you stay away from choosing posters for movies already clearly linked (e.g., sequels, trilogies). Also, I encourage you to consider the country of origin for the movies and posters, as this will alter/change the content of the poster. For the sake of uniformity, use the U.S./English version of a movie poster, if possible. The movie poster functions as a shorthand version of all that the movie is trying to represent or present. As such, the posters...
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...online advertisement. For the online advertising, MMLS, MMU Portal, and facebook are the best place to promote. This is because students will check MMLS more frequently to know the updating news or announcement by their lecturer and Let’s Excel advertisement can put on the home page of MMLS. MMU Portal is the official website, so it is also a good place to have advertisement for the purpose to reach more students. Moreover, Facebook is also one of the best social media tools to do promotion. We realize that every students having facebook account and it is also the faster way to spread a new.SRC MMU can help to share this advertisement on facebook since they are the group that linking students and MMU authority. Printed advertisement such as poster can be hanged in crowd area of the campus to make sure more students can see it. For MMU campus, there are some area are crowd, for example, CLC ground floor,...
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...opportunity in this assignment to think as a presenter! This assignment will also provide you the opportunity to create a Curriculum Vitae (CV) and cover letter. In this assignment, you will take your discussion presentation you prepared for the staff meeting and convert it into a poster that you could use at an academic conference. As well, often when submitting a poster proposal you include a CV and cover letter that highlight your experience and research interests. Historically, a conference poster session involves use of a large poster-board style document as a reference when speaking with conference attendees about your research or practical experiences with a topic. Increasingly, the poster session involves handouts in digital format transferred through QR codes or another medium and may involve a television or other screen display to communicate your research at an academic conference. Always, your poster presentation contains a title, introduction to your question, overview of your approach, results from your study or experience, and your planned next steps in applying or expanding the study or experience. Additionally, the poster provides information about literature related to the poster topic, usually a selected listing of previously published articles that are important to your research, and a brief acknowledgement to those who helped you with the...
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...For my Media AS Coursework I decided to choose brief one from the options we were given. I then further decided to choose task one and two following this. I decided to create a 3-minute film opening and a 3 page A4 information booklet about the opening sequence. I decided to choose these because I felt that they would enable me to create my best work. I wanted to base my film around a target audience of young teen around 12+ as I knew that the basis of the film I was going for was a bit harder to understand for younger generations. Before I decided to create anything I first carried out some research. Firstly, I watched other sporting films such as ‘Forever Stronger’ and ‘Goal II’ as I knew that my film would be based around sport. I also contacted a man named Jimmy Gittings. Jimmy is a former Rugby League player who suffered a terrible injury which ended his career. He speaks openly about life after his injury and works for the charity ‘State of Mind’. I felt talking to him personally would enable more knowledge on the subject of depression in sport. I also looked at published booklets such as 40/20 Magazine and league weekly to get an understanding of how my designs are supposed to look. I felt that this information was key so that I could stick to the original codes of conventions of a proper magazine. The first task that I chose was to create a 3-minute film opening sequence. I decided to follow the brief and base my film around ‘a secret’. That secret obviously being that...
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...The movie exhibition industry holds one of the largest retail spaces after shopping complexes/malls. The greatest opportunity of this industry lies here. Being an industry that has been constantly adopting new technology and trends, I am of the opinion that leveraging this retail space not only for advertising space (standees, posters, etc.) but also for enhancing the cinema experience, would make profits soar in the long term. By having Bowling centers, Billiards tables and other in-house sporting activities, it lures the young adults and children alike. Introducing a diversified alternate content during the weekdays and off-peak hours would be another mechanism of generating greater profits. The experience of being at a movie theatre is the sole differentiator and maximizing it without adversely affecting the consumer interests should be the goal of exhibitors. The external threats to this industry lies in the very hands that feed it – the studios. Studios are poaching that sacred territory of exclusivity by introducing Video-On-Demand and reducing the gap between movie and DVD releases. This could be attributed the ever changing needs of the consumer. The rise of streaming options such as Netflix and Hulu have further bitten into the exhibitor’s share of the pie. The barriers to entry in the movie exhibition industry are relatively high. The major players, by their sheer number outpace any new entrant. The profitability levels also depend on the economies of scale here....
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...''Dusk over Atlantic Wharf'' is a short story about the indian woman Lata and her husband Anuj, Lata recently moved in with Anuj in Cardiff, Wales, because her father thought it would be a wise decicion for her to get married with Anuj. Lata and Anuj decides to go to the movie theather, where they watch a bollywood movie, that is filmed in the home town of Lata, Dubai. When Lata and Anuj gets in the car and are ready to drive home, Lata bursts into tears. The relationship between Lata and Anuj, Was arranged by Lata's father, who thought it would be a ''Good future'' for Lata. Because of that it is not a relationship of love, and it is not involving a lot of feelings, Anuj has been living in Cardif for 6 years, and Lata has only been there for 4 months. Anuj is trying desperately to make sure that Lata gets settled in Cardiff and forgets her old life, for example when Lata brings up a memory from when she was back in India, Anuj replies:'' This is your home now. Cardiff is home. That is India, your parents' home. You must adjust as soon as you can, my dear. Otherwise things will be more difficult for you, isn't it?''. Anuj wants Lata to feel good about being in Cardiff and not ''her parents' home'', he wants her to start a new and happy life with him. But Lata is clearly showing that she misses her home, ''The sky loomed large and grey over the chimney tops and television aerials. Lata missed the drama of colours played out in the sky.'' Lata is feeling uncomfortable when going...
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...different realm of cinematic experience, one which is very different from the atmospheres experienced in mainstream Cinema theatres such Shaw, Golden Village and Cathay etc. What is interesting is that going to watch a Bollywood movie is not something spontaneous, but rather something that is pre-determined eons ago, where the movie watching activity is possibly the highlight of the day, and where the movie dates are set weeks in advance, just to ensure that every family member would be able to block the date out and be able to go for the movie with their family. As you walk in the cinema pass the glass doors, a strong Lassi smell pierces the air, accompanied quickly with the whiff of Indian snacks. This gives you a sensation as though you have teleported somewhere very culturally diverse, somewhere out of Singapore and possibly into a city in India. You’ll see friends and family congregating and chatting around the ticket counters, talking about anything from the latest family gossip to the current political and economical situation. Clad in their traditional attire from intricately made Sarees to colourful Punjabi costumes, it comes across as if they were told to look their best even though they are just going to be sitting down watching a movie for 3 hours in the complete darkness. Yet what’s interesting is that the males were not so much into the idea of dressing up and where they would be dressed in rather basic colour shirts, nothing very fancy or Indian related. As...
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...in class and multiple sources of research, we will critically analyze the major changes in film technology history. The world’s first films produced were black and white, but even to make a black and white film, several important inventions were required. These inventions needed to record video, store the recording, and produce enough lighting to be able to see the scene. In 1893, Thomas Edison introduced the Kinetograph and Kinetoscope to the public, which may have been the largest innovation in film technology (Movie History). The Kinetograph was the first motion picture camera, and was combined with the Kinetoscope which housed a lamp and film to record on. A viewer could look through the eyepiece of the Kinetoscope and see the images on the fifty-foot reel of film that was inside. Kinetoscope parlors soon became popular in the United States and Europe where people could view entertainment sequences of acrobats, music hall performers and boxing demonstrations (Movie History). However, Edison never attempted to patent these...
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...SERVICE MARKETING 2013 [Lecture: NguyenLTT] 0 SERVICE MARKETING 2013 GROUP ASSIGNMENT Group members: Dinh Pham Viet Hoang – SB00911 Nguyen Thi Huyen Trang – FB00237 Vu Thi Ha My – SB00991 Nguyen Ngoc Anh – SB00959 1 SERVICE MARKETING 2013 Contents Film Project................................................................................................................................................... 4 I. II. III. 1. 2. 3. 4. 5. 6. Executive summary ............................................................................................................................... 4 Introduction ........................................................................................................................................... 4 Findings............................................................................................................................................. 5 Positioning: ....................................................................................................................................... 5 Promotion:......................................................................................................................................... 5 Pricing: .............................................................................................................................................. 6 Financing....................................................................................................................
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...l2012 Business Plan. English Immersion Oasis Movie Theater Members: Lianabel Castillo Liliana Cruz Rafael Fernández Raúl de la Mota Yanet Peguero Teacher: María Alejandra Grullón November 14th 2012, Santo Domingo, Dom. Rep. Oasis Movie Theater 2 INDEX 1. EXECUTIVE SUMMARY………………………………… 5 2. BUSINESS DESCRIPTION ………………………………..7 2.1 Company Name ……………………………………….8 2.2 Company Description …………………………………8 2.3 Mission, Vision & Objectives ………………………...9 2.4 Corporative Image …………………………………..10 2.5 Critical Success Factors ……………………………..12 2.6 Legal Process …………………………………………13 2.7 S.W.O.T Analysis …………………………………….13 3. MANAGEMENT …………………………………………..14 3.1 Management team and functions ……………………..15 4. PRODUCTS AND SERVICE ……………………………..18 4.1 Service/Products Description ……………………….19 4.2 Unique Selling Propositions …………………………21 5. THE MARKET …………………………………………….22 5.1 Industry and Competitor Analysis …………………23 5.2 Surveys Results ………………………………………29 5.3 Market Analysis ……………………………………...33 5.4 Target Market ………………………………………..33 6. OPERATIONS …………………………………………….35 6.1 Location ………………………………………………36 6.2 Suppliers ……………………………………………...36 7. MARKETING STRATEGY ……………………………...38 7.1 Pricing Strategy ……………………………………...39 7.2 Sales Strategy ………………………………………..39 7.3 Distribution Channels ……………………………….40 7.4 Promotion Strategy ………………………………….40 7.5 Marketing Mix ……………………………………….42 Oasis Movie Theater 3 8. ACCOUNTING ISSUES ………………………………….43 8.1 Investment ……………………………………………44 8.2 Expenses...
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...Major Competitors | 5 | 3 | Market Share | 6 | 44.14.24.3 | Comparative Study ON SCALE OF 7 P’sPVRBig CinemasINOX | 71113 | 55.15.25.3 | Competitive AdvantagePVRBig CinemasINOX | 141515 | 6 | Recommendations | 15 | 1. INTORODUCTION Priya Exhibitors Pvt. Ltd is a part of the diversified Bijli Group, which has interests in transport, finance and construction sectors all over India. After a downturn in the industry in late 80s when the onslaught of video wars as at its peak cinema rejuvenated with the latest international trends in cinema exhibition reached India’s shores swiftly with the arrival of satellite TV. The capitals cosmopolitan audience was becoming increasingly aware of the advanced cinematic technology that enhances the movie going experience and this had whetted their appetite for watching movies on the “big screen“. To cater to the increasingly sophisticated tastes of the audience Priya exhibitor Pvt. Ltd. totally refurbished the existing cinema in June 1991...
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