Mr. Clean Super Bowl commercial spices things up
When I think about cleaning supplies, I think about the cabinet underneath my sink. The space filled with toxic chemicals that are meant to diminish the presence of germs and harmful bacteria and make everything like new again. Mr. Clean is a popular brand of cleaning supplies that provides helpful tools to rid our lives of dirt and grime, and I actually own some of the cleaning supplies mentioned in their Super Bowl ad, such as the Magic Eraser, and their floor cleaner. While these products are well manufactured and serve their intended purpose, when I think of Mr. Clean and cleaning supplies, I never think about the idea implied in the 2017 Super Bowl commercial, that women prefer men who clean. …show more content…
Ethos is used because of the emotional appeal of the commercial. Not simply because of the emotional I do not mean sad, we have many emotions, and one of those emotions is sex drive.This can be considered a motivator, and something that we all see in our daily life. The Mr. Clean commercial taps into that common emotion, and uses it to persuade people to purchase their product. In my opinion, a better persuasive appeal to use would have been logos, or a more logical appeal. That way, the Mr. Clean company would have been using the actual quality of the product to increase sales, rather than just focusing on human emotion. This Super Bowl commercial also uses Maslow's hierarchy of needs to try to sell it's product. It keys into the middle stage of Maslow's hierarchy of needs, belongingness and love needs. This is the need for intimate relationships and friends (McLeod). While this fits in with the actual theme of the commercial, I think that it could have been used in a different way. Because the whole point of a commercial is to sell your product, why didn't they use their product in the commercial and relying on its quality. Although cleaning supplies are not a need in this society, it could still have been used