Covering Fourth Quarter 2014

Volume 15, Number 1

San Diego Auto Outlook
Comprehensive information on the San Diego County new vehicle market

FORECAST

Small Increase Predicted for County New Vehicle Market in ‘15
This year’s increase follows the 5.6% improvement in 2014; market is up 90% between ‘09 and ‘14!
Forecasting automotive sales is a delicate balancing act. There are frequently conflicting indicators that can provide mixed signals on future market conditions. The trick is identifying these trends, separating the meaningful from the meaningless, and forming a consensus on where the market is headed. Below, we identify the key positive and negative forces that are likely to impact the market in 2015.
Forces leading the market higher
• Low interest rates and mild inflation growth have kept new vehicle affordability at historically strong levels. Many economists are expecting a slight increase in interest rates in 2015, but wages are likely to move higher and gas prices have fallen, which should give a boost to disposable incomes.
• Payrolls grew steadily during 2014, and the majority of labor market economists are expecting this trend to continue in 2015. Employment levels have been posting impressive increases, while the unemployment

rate is down considerably from the highs in
2009. Increasing employment is an obvious plus for new vehicle sales.
• Pent up demand and benefits to “upgrade” should continue to give the market a boost.
The average age of vehicles on the road exceeds 10 years, which based on historical standards, is very high. Some have argued that due to improvements in quality and durability, this is to be expected, and the time-line needed to replace vehicles is stretching out. But this only tells part of the story. Greatly improved safety, fuel economy, performance, and technology in today’s cars and trucks provides a powerful motivation for consumers to enter the new vehicle market. The average ten year-old, 2005 model year vehicle can’t even come close to a new, 2015 model. From a car owner’s standpoint, the motivation to upgrade is powerful. Annual Trend in County Market

Forces holding the market back
• While U.S. economic growth was solid for most of 2014, the global economy has slowed considerably. Japan is in a recession,
Chinese growth has slowed, and Europe appears to be on the verge of a recession, with deflation. Continued weakness in the global economy could eventually impact the U.S. in the form of slower employment growth, and stagnant incomes.
• Household balance sheets. Consumers have made considerable headway in reducing debt, but are largely hesitant to fund increases in spending by adding on more debt. In addition, many have insufficient savings for retirement, necessitating further restraint in retail spending.
Wrap up: Positive factors will likely lead the market higher in 2015, but we believe that the negative factors will place a ceiling on how high new vehicle sales will go, and we could approach that ceiling by 2016.
Market Summary

New light vehicle registrations

180,000
160,000
140,000
139,370

120,000
100,000

126,267

80,000
60,000

147,237 153,000

77,685

40,000

87,573

20,000
0

2008

2009

2010

2011

2012

Mkt. Share
YTD '14*

Car
Light Truck

99,199

102,624

TOTAL

YTD '13
YTD '14
% Chg. thru Dec thru Dec* '13 to '14
139,370 147,237
5.6%

2013 2014* 2015
Forecast

The graph above shows annual new retail light vehicle registrations in the county from 2008 thru 2014, and Auto Outlook’s projections for all 2015. Note: figures for December ‘14 were estimated by Auto Outlook. Historical data source: Polk.

85,502
53,868

88,117
59,120

3.1%
9.7%

59.8%
40.2%

Detroit Three
European
Japanese
Korean

35,100
22,790
70,592
10,888

36,647
23,495
76,338
10,757

4.4%
3.1%
8.1%
-1.2%

24.9%
16.0%
51.8%
7.3%

Detroit Three consists of vehicles sold by GM, Ford, and Chrysler.
*Figures for December, 2014 were estimated by Auto Outlook.
Source: Polk.

Page 2

San Diego Auto Outlook

MARKET TRACKER: QUARTERLY RESULTS

County Market Increased 7.8% in 4th Quarter of ‘14 vs. 8.3% in U.S.
QUARTERLY TREND

QUARTERLY PERSPECTIVE

Percent Change in New Vehicle Market
County and U.S.

Five Years of Fourth Quarter Results in County Market
40000

County

8.0%

U.S.

35000

% change versus year earlier

7.0%
6.0%
5.0%

The county market improved at about the same pace as the U.S. in the 4th Quarter of 2014.

4.0%
3.0%

New retail light vehicle registrations

9.0%

2.0%
1.0%
0.0%

30000
25000
20000
The market was up by more than 14,000 units in the Fourth
Quarter of 2014 vs. 2010.

15000
10000
5000

County

Q1 '14
5.8%

Q2 '14
2.5%

Q3 '14
6.6%

U.S.

4.3%

7.8%

6.5%

0

Q4 '14*
7.8%
8.3%

Regs.

Q4 '10

Q4 '11

Q4 '12

Q4 '13

Q4 '14*

23041

25219

32646

34789

37511

Fourth Quarter registrations during past five years

* Figures for Fourth Quarter 2014 were estimated by Auto Outlook based on data for October and November.

* Figures for Fourth Quarter 2014 were estimated by Auto Outlook based on data for October and November.

Data Source: Polk.

Data Source: Polk.

San Diego Auto Outlook
Covering Fourth Quarter 2014
Published by:
Auto Outlook, Inc.
PO Box 390
Exton, PA 19341
Phone: 800-206-0102
EMail: jfoltz@autooutlook.com
Editor: Jeffrey A. Foltz
Reproduction, including photocopying of this publication in whole or in part, is prohibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, published by Auto Outlook, Inc. on behalf of the New Car Dealers Association San
Diego County, and must also include the statement: “Data Source: Polk.” Unforeseen events affect the forecast projections. Consequently, Auto
Outlook is not responsible for management decisions based on the content of San Diego Auto Outlook.

Covering Fourth Quarter 2014

Page 3

MARKET TRACKER: BRAND MARKET SHARE

MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES

Japanese Brands Are Up

Hybrid/Electric Share Moves Lower

Change in County Market Share
2014* vs. 2013

Quarterly Alternative Powertrain Market Share
(includes hybrid and electric vehicles)

Japanese brand share increased
1.1 points.

Japanese
Detroit Three

Trendline

10.0%

-0.3

European

12.0%

1.1

-0.4

8.0%
6.0%
4.0%

-0.5

Korean
-3.0

-2.0

-1.0

Alternative powertrain market share has trended higher over the past three years, but declined slightly in the Fourth Quarter of 2014.

2.0%
0.0

1.0

0.0%

2.0

Change in market share
The graph above shows the change in year-to-date market share for four primary brand segments. *Figures for December, 2014 were estimated by Auto Outlook. Data Source: Polk.

Q1
'12

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Q3
14

Q4
14*

The graph above shows hybrid powertrain and electric vehicle quarterly market share in the county. The line shows market share trend over the past 12 quarters. *Fourth Quarter 2014 includes October and November. Source: Polk.

MARKET TRACKER - SEGMENTS

Falling Gas Prices Fuel Increase in Light Truck Sales

Change in Segment
Market Share
Sept. ‘14 thru Nov. ‘14 vs. Sept. ‘13 thru Nov. ‘13
San Diego County and
U.S. Markets
Typical models in segments:
Small Car: Hyundai Elantra
Mid Size & Large Car: Toyota Camry
Luxury & Sports Car: BMW 3-Series
Pickup: Ford F-Series
Van: Honda Odyssey
Compact SUV: Jeep Cherokee
Mid Size SUV: Kia Sorento
Full Size SUV: Chevrolet Tahoe
Luxury SUV: Lexus RX
Data Source: Polk.

Compact SUV
Pickup

Collective county market share for light truck segments increased by 1.5 points from September thru
November of last year versus a year earlier.
U.S. share was up by
2.5 points.

Full Size SUV
Van
Mid Size and Large Car
Luxury SUV
Mid Size SUV

County
U.S.

Luxury and Sports Car
Small Car
-2.0

-1.5

-1.0

-0.5

0.0

0.5

Change in market share

1.0

1.5

2.0

Page 4

San Diego Auto Outlook

BRAND MARKET SHARE TRENDS

Nissan Market Share Trend Is Up
Following two pages show three year market share results for top ten brands in county market
In today’s hotly competitive automotive marketplace, the gain (or loss) of a few tenths of a market share point is significant. And as shown on the graphs below and on the following page, some brands have had much bigger swings than that over the past 36 months.

the overall trending direction during the past three years. Here’s the breakdown:

Each graph shows quarterly market share in the San Diego County new retail light vehicle market, along with a trendline which illustrates

Three year market share trend for these brands is roughly flat: Toyota, Honda, Ford, and Chevrolet.

The three year market share trend for these brands is up sharply: Nissan, BMW, and
Lexus.

Toyota Quarterly Market Share (%)

Three year market share trend for these brands is declining: Volkswagen, Hyundai, and Kia.
Keep in mind that due to the expanding market during the three year period, brands could still have increasing unit registrations even while market share is declining.

Honda Quarterly Market Share (%)

25.0

14.0
12.0

20.0

10.0
15.0

8.0
6.0

10.0

4.0
5.0
2.0
0.0

Q1
'12

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Q3
'14

Q4
'14

0.0

Q1
'12

Ford Quarterly Market Share (%)

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Q3
'14

Q4
'14

Q3
'14

Q4
'14

Nissan Quarterly Market Share (%)

14.0

10.0
9.0

12.0

8.0
10.0

7.0

8.0

6.0
5.0

6.0

4.0
3.0

4.0

2.0

2.0
0.0

1.0
Q1
'12

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Q3
'14

Q4
'14

0.0

Source: Polk.

Q1
'12

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Covering Fourth Quarter 2014

Page 5

BRAND MARKET SHARE TRENDS

BMW and Lexus Post Big Gains
Volkswagen, Hyundai, and Kia are declining

Chevrolet Quarterly Market Share (%)

BMW Quarterly Market Share (%)
5.0

6.0

4.5
5.0

4.0
3.5

4.0

3.0
2.5

3.0

2.0
2.0

1.5
1.0

1.0

0.5
0.0

Q1
'12

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Q3
'14

Q4
'14

0.0

Q1
'12

Lexus Quarterly Market Share (%)

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Q3
'14

Q4
'14

Volkswagen Quarterly Market Share (%)

5.0

6.0

4.5
5.0

4.0
3.5

4.0

3.0
2.5

3.0

2.0
2.0

1.5
1.0

1.0

0.5
0.0

Q1
'12

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Q3
'14

Q4
'14

0.0

Q1
'12

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Q3
'14

Q4
'14

Q3
'14

Q4
'14

Kia Quarterly Market Share (%)

Hyundai Quarterly Market Share (%)
6.0

6.0

5.0

5.0

4.0

4.0

3.0

3.0

2.0

2.0

1.0

1.0

0.0

0.0
Q1
'12

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Q3
'14

Q4
'14

Source: Polk.

Q1
'12

Q2
'12

Q3
'12

Q4
'12

Q1
'13

Q2
'13

Q3
'13

Q4
'13

Q1
'14

Q2
'14

Page 6

San Diego Auto Outlook

BRAND SCOREBOARD

Toyota is Top Rated Brand in County
Lexus, BMW, and Volkswagen also rank high
The graph below provides an indicator of brands that are popular in San Diego County
(relative to the National standard), and those that are not.

in the county during 2014. This yields a “target” for the county market. Target registrations are subtracted from actual registrations to derive the measurement of sales performance.

Here’s how it works: For the top 30 selling brands in the county, each brand’s share of the
U.S. market is multiplied by retail registrations

trations exceeding calculated targets by large margins. For instance, Toyota registrations exceeded the target by 8,976 units.

Brands at the top of the graph (i.e., Toyota,
Lexus, BMW, and Volkswagen) are relatively strong sellers in the county, with actual regis-

San Diego County Retail Market Performance based on registrations for 2014*
Actual registrations minus target (county industry registrations times U.S. market share)
8976

Toyota
Lexus

2525

BMW

2500
2228

Volkswagen

1834

Nissan

1811

Honda

1481

Mazda

1064

Mercedes

827

FIAT

560

Audi

421

MINI

Toyota, Lexus, BMW, and
Volkswagen are strong sellers in the county, with actual registrations exceeding targets by large margins.

Land Rover
Porsche
Acura
Volvo

338
281
131
88
33

Infiniti
-122

Kia

-252

Mitsubishi

-310

Lincoln

-613

Cadillac
Hyundai

-797

Subaru

-852
-1330

Chrysler

-1478

Buick

-1741

Jeep
Dodge

-2320

Ram

-2374
-2705

Ford

-3036

GMC
Chevrolet
-10,000

-7920
-8,000

-6,000

-4,000

-2,000

0

2,000

4,000

6,000

8,000

10,000

Actual registrations minus target (county industry registrations times U.S. market share)

*Figures for December, 2014 were estimated.

Source for registration data: Polk.

Covering Fourth Quarter 2014

Page 7

LONG TERM TRENDS

Further Improvement Predicted for Market in 2015
Market predicted to increase for sixth consecutive year
The two graphs below provide a long term perspective of trends in the San Diego County new retail light vehicle market. The first graph shows historical registrations from 2007 thru 2014, along with Auto Outlook’s forecast for 2015. The second graph shows light truck share of the overall light vehicle market. County New Retail Light Vehicle Registrations - 2007 thru 2014, 2015 Forecast

Key Trends

140,000

New retail light vehicle registrations

160,000

Between 2009 (the low point during the market downturn) and 2014, county new retail light vehicle registrations have increased by nearly 70,000 units, an increase of 90%!

120,000
100,000
80,000

The market was up 5.6% last year versus 2013, and Auto
Outlook is predicting a 3.9% increase this year.

60,000
40,000
20,000
0
Regs.

2007

2008

2009

2010

2011

2012

2013

2014*

2015
Forecast

137,157

102,624

77,685

87,573

99,199

126,267

139,370

147,237

Following a wild roller-coaster ride during the seven year period, county registrations this year are predicted to easily exceed 2007 levels.

153,000

Years

Historical Data Source: Polk.

* December 2014 figures were estimated by Auto Outlook.

County New Retail Light Truck Market Share - 2007 thru 2014
44.0%

Key Trends

Light truck market share

42.0%
40.0%

Light truck share of the San
Diego County light vehicle market declined by nearly five market share points between
2007 and 2009.

38.0%
36.0%
34.0%

After declining from 2011 to
2012, light truck share increased to 40.2% in 2014.

32.0%
30.0%
Share

2007

2008

2009

2010

43.0%

40.2%

38.4%

2011

40.5%

2012

2013

2014*

40.2%

37.6%

38.7%

40.2%

Years

Source: Polk.

* December 2014 figures were estimated by Auto Outlook.

Page 8

San Diego Auto Outlook

Brand Registrations Report
San Diego County New Retail Car and Light Truck Registrations
Fourth Quarter*
Registrations
Market Share (%)
4Q 2013 4Q 2014 % change 4Q 2013 4Q 2014 Change
34,789
37,511
7.8

TOTAL

Annual Totals
Registrations
Market Share (%)
2013
2014* % change
2013
2014* Change
139,370 147,237
5.6

Cars
Light Trucks

20,873
13,916

22,031
15,480

5.5
11.2

60.0
40.0

58.7
41.3

-1.3
1.3

85,502
53,868

88,117
59,120

3.1
9.7

61.3
38.7

59.8
40.2

-1.5
1.5

Domestic Brands
European Brands
Japanese Brands
Korean Brands

8,646
6,276
17,379
2,488

9,419
6,639
18,864
2,589

8.9
5.8
8.5
4.1

24.9
18.0
50.0
7.2

25.1
17.7
50.3
6.9

0.2
-0.3
0.3
-0.3

35,100
22,790
70,592
10,888

36,647
23,495
76,338
10,757

4.4
3.1
8.1
-1.2

25.2
16.4
50.7
7.8

24.9
16.0
51.8
7.3

-0.3
-0.4
1.1
-0.5

1.5
1.7
4.5
0.4
0.9
4.9
0.3
1.4
0.7
10.9
1.2
11.1
3.8
1.1
0.2
3.1
3.3
0.6
4.4
0.4
2.8
4.0
0.7
0.3
7.4
0.4
0.6
1.0
3.0
0.4
18.3
4.3
0.5

1.5
1.9
4.6
0.4
0.7
5.2
0.5
1.2
0.8
10.3
1.3
11.3
3.5
0.9
0.2
3.1
3.6
0.6
4.4
0.4
2.7
3.7
0.7
0.3
7.5
0.5
0.6
1.2
3.3
0.5
18.6
3.9
0.4

0.0
0.2
0.1
0.0
-0.2
0.3
0.2
-0.2
0.1
-0.6
0.1
0.2
-0.3
-0.2
0.0
0.0
0.3
0.0
0.0
0.0
-0.1
-0.3
0.0
0.0
0.1
0.1
0.0
0.2
0.3
0.1
0.3
-0.4
-0.1

1,849
2,106
5,449
598
1,090
6,949
610
2,369
1,050
15,891
1,419
15,922
5,457
1,407
226
3,775
5,431
849
4,886
531
3,962
4,143
1,147
483
11,166
449
694
1,171
3,610
653
27,301
6,029
698

1,854
2,365
5,809
545
1,048
7,363
618
2,150
1,279
15,654
1,570
16,357
5,422
1,184
254
4,870
5,379
860
5,716
548
4,436
4,420
991
540
12,858
645
743
1,678
4,604
480
28,835
5,563
599

0.3
12.3
6.6
-8.9
-3.9
6.0
1.3
-9.2
21.8
-1.5
10.6
2.7
-0.6
-15.8
12.4
29.0
-1.0
1.3
17.0
3.2
12.0
6.7
-13.6
11.8
15.2
43.7
7.1
43.3
27.5
-26.5
5.6
-7.7
-14.2

1.3
1.5
3.9
0.4
0.8
5.0
0.4
1.7
0.8
11.4
1.0
11.4
3.9
1.0
0.2
2.7
3.9
0.6
3.5
0.4
2.8
3.0
0.8
0.3
8.0
0.3
0.5
0.8
2.6
0.5
19.6
4.3
0.5

1.3
0.0
1.6
0.1
3.9
0.0
0.4
0.0
0.7
-0.1
5.0
0.0
0.4
0.0
1.5
-0.2
0.9
0.1
10.6
-0.8
1.1
0.1
11.1
-0.3
3.7
-0.2
0.8
-0.2
0.2
0.0
3.3
0.6
3.7
-0.2
0.6
0.0
3.9
0.4
0.4
0.0
3.0
0.2
3.0
0.0
0.7
-0.1
0.4
0.1
8.7
0.7
0.4
0.1
0.5
0.0
1.1
0.3
3.1
0.5
0.3
-0.2
19.6
0.0
3.8
-0.5
0.4
-0.1
Source: Polk

Acura
505
561
11.1
Audi
585
697
19.1
BMW
1,553
1,715
10.4
Buick
143
160
11.9
Cadillac
298
266
-10.7
Chevrolet
1,719
1,952
13.6
Chrysler
120
191
59.2
Dodge
481
466
-3.1
FIAT
237
292
23.2
Ford
3,780
3,878
2.6
GMC
414
474
14.5
Honda
3,848
4,246
10.3
Hyundai
1,330
1,298
-2.4
Infiniti
395
319
-19.2
Jaguar
77
73
-5.2
Jeep
1,064
1,148
7.9
Kia
1,158
1,335
15.3
Land Rover
206
220
6.8
Lexus
1,537
1,642
6.8
Lincoln
130
143
10.0
Mazda
980
1,015
3.6
Mercedes
1,386
1,392
0.4
MINI
243
250
2.9
Mitsubishi
116
129
11.2
Nissan
2,575
2,807
9.0
Other
148
184
24.3
Porsche
198
207
4.5
Ram
346
443
28.0
Subaru
1,058
1,228
16.1
Tesla
142
195
37.3
Toyota
6,365
6,973
9.6
Volkswagen
1,482
1,459
-1.6
Volvo
170
153
-10.0
*December 2014 figures were estimated by Auto Outlook.

San Diego Auto Outlook
Published by: Auto Outlook, Inc.
PO Box 390, Exton, PA 19341
Phone: 800-206-0102

EMail: jfoltz@autooutlook.com

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Copyright Auto Outlook, Inc., January, 2015

Covering Fourth Quarter 2014

Page 9

USED VEHICLE MARKET REPORT

County Used Vehicle Market Moved Higher in 2014
Used vehicle registrations increase by 3.6% thru November of 2014
San Diego County Retail Used Light Vehicle Registrations
YTD thru November
% Change
Market Share
Registrations
YTD '13
YTD '14 '13 TO '14 YTD '13 YTD '14
TOTAL
257,602 266,960
3.6%

Below is a list of key trends in the San Diego County retail used vehicle market:
• Retail used registrations in the county increased 3.6% during the first eleven months of 2014 versus a year earlier. Cars
Light Trucks

161,440
105,520

4.0%
3.1%

60.3%
39.7%

60.5%
39.5%

Detroit Three
European
Japanese
Korean

• As shown on the graph below, the gap between the size of the new and used vehicle markets (vehicles six year old or newer) narrowed a bit toward the end of
2014. The three month moving average of new vehicle registrations increased by 7% between September and
November of last year (versus a year earlier), while 6 year old or newer used registrations were up 28%.

155,218
102,384
95,805
39,892
111,871
10,034

96,436
42,693
116,207
11,624

0.7%
7.0%
3.9%
15.8%

37.2%
15.5%
43.4%
3.9%

36.1%
16.0%
43.5%
4.4%

Source: Polk.

Percent Change in County Retail Used Registrations by Vehicle Age, YTD 2014 thru November vs. YTD 2013

• The sharp decline in new vehicle sales for 2009 has led to short supplies of five year old vehicles, leading to the 37.7% drop in five year old vehicle registrations.

40.0%

28.2%

• Used light truck registrations increased 3.1%, while cars were up by 4%.

18.5%

13.8%

20.0%

6%

0.0%
-2.7%

-20.0%

• Toyota Corolla was the best-selling model in the county among 6 year old or newer vehicles. Hyundai Elantra registrations were up 50%.

-15.1%

-40.0%

-37.7%

-60.0%

• Among the top 15 selling brands, Hyundai, Volkswagen, Nissan, and Mercedes had the largest increases in used registrations last year.

-80.0%

7 yrs. old

6 yrs. old

5 yrs. old

4 yrs. old

3 yrs. old

2 yrs. old 1 yr. or newer

Source: Polk.

San Diego County New and Used Retail Registrations - Three Month Moving Average
(used only includes vehicles 6 years old or newer)
14000
12000
10000
8000
Used

6000

New

4000

Oct-14

Nov-14

Sep-14

Jul-14

Aug-14

Jun-14

Apr-14

May-14

Feb-14

Mar-14

Jan-14

Dec-13

Oct-13

Nov-13

Sep-13

Jul-13

Aug-13

Jun-13

Apr-13

May-13

Mar-13

Jan-13

Feb-13

Dec-12

Oct-12

Nov-12

Sep-12

Jul-12

Aug-12

Jun-12

May-12

Apr-12

0

Mar-12

2000

Source: Polk.

Page 10

San Diego Auto Outlook

TOP SELLING MODELS

Toyota Corolla Best Seller in County Market
Hyundai Elantra has Big Percentage Gain
Registrations (ytd ‘14 thru Nov.) and Percent Change in registrations (ytd ‘14 thru Nov. vs. ytd ‘13)
Top 20 Selling Models (6 years old or newer)
Percent change in registrations (shown as thin red bars)
-25%

-13%

0%

13%

25%

38%

50%

0

1000

2000

3000

4000

Toyota Corolla
Toyota Camry

Unit regs.

Honda Civic

% change in regs.

Nissan Altima
BMW 3-Series
Volkswagen Jetta
Toyota Prius
Honda Accord
Ford Focus

The thick blue bars on the graph show unit registrations
(bottom axis), and the thin red bars show the percent change
(top axis). Toyota Corolla was the best-seller in the county.
Hyundai Elantra had the biggest percentage increase, up
50%.

Nissan Sentra
Ford F Series
Nissan Versa
Ford Fusion
Mercedes-Benz C-Class
Toyota Tacoma
Mazda 3
Hyundai Elantra
Hyundai Sonata
Toyota Scion
Ford Escape
-2000

-1000

Unit registrations (shown as wide blue bars)

Source: Polk.

USED VEHICLE BRAND SCOREBOARD

Used Hyundai Registrations Increase 10.5%
Registrations for nine other brands move higher
The graph below shows the percent change in used registrations for the top 15 selling makes during the first 11 months of 2014 vs. year earlier.
Percent Change in Used Registrations (top 15 brands in county) - YTD ‘14 thru November vs. YTD ‘13
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
-2.0%
-4.0%
-6.0%
-8.0%

10.5%
6.3%

4.7%

4.3%

3.5%

2.1%

1.8%

1.2%

0.6%

0.2%
-0.1%

-0.4%

-0.9%

-1.8%
-4.5%

Source: Polk.