Premium Essay

Mr . Mba Candidate

In:

Submitted By ahmed2310
Words 4185
Pages 17
The Boston Beer Company

BEM106 Final Project

Brian Cleary Sarah Luxenberg Peter Seidel Bill Van de Water

May 28, 2004

Overview The Boston Beer Company has had amazing success in its transition from a small scale microbrewer to a large scale national brewery. Almost all of the company’s success is due to the Samuel Adams Lager product line, which has hardly changed from the founding of the company in 1984, to the IPO in 1995, to the present day. In fact, much of the appeal of Samuel Adams comes from its microbrew image and the founder, Jim Koch’s, commitment to the brewing process and a premium beer. In recent years, however, the company has implemented a new strategy for growth which has included introducing a light beer that will have more mainstream appeal. While this has increased profits for the company, it has also left the company vulnerable to entry by diluting its brand name. For this reason, the company’s strategy for the immediate future has to make a significant shift, from a strategy of growth to a strategy of protection. It must focus on maintaining its current profits by preventing entry both from small breweries looking to copy the BBC’s strategy and from large breweries looking to use their expansive resources to steal some of BBC’s market share.

History of Boston Beer The Boston Beer Company began as a microbrewery in Boston, Massachusetts in 1984. Its first cases of beer were only sold to Boston bars, but the company quickly branched out geographically. Fueled by awards and recognition from prestigious beer festivals, Samuel Adams Boston Lager was available on much of the East Coast by the late 1980’s and nationally by 1992. The company went public on the New York Stock Exchange in 1995. The Boston Beer Company’s strategy for growth was one of differentiation. The company created a higher quality beer than the majority of American

Similar Documents

Free Essay

Dynamo Case Study

...primary and back-up candidate for the post of production manager. The Pittsburgh plant has been trying to hire a new production manager to replace the former Pittsburgh production manager. We have received a number of applications for this post both internally and externally. However after an initial screening, the list of potential candidates has been reduced to eight names. Apart from the interviewing process, the eight potential candidates were subjected to several selection devices for testing both their soft and hard skills. Of the eight potential candidates, my recommendation is to consider George martin as a primary candidate for the post and Jay Davis as a back-up candidate. Mr. Martin is a MA degree holder in industrial relations from Cornell University. He has 14 years of experience of which 6 years in the capacity of production manager. His personality and interview rating was amongst the highest and his intelligence test score was above average. Mr Martin works for one of Dynamo’s competitors and therefore it was difficult for him to provide references as he is concerned about his current employer reaction. Having said that, it is imperative to find out if there is a non-competition agreement that could prevent him from joining us. At this critical stage Pittsburgh plant is going through, I strongly believe that Mr. Martin’s qualification and experience is needed to control the extremely high production cost and labour strife. Further, hiring Mr. Martin externally...

Words: 981 - Pages: 4

Premium Essay

Ajinkya

...Management Education In a churning global marketplace, understanding the fundamental connections between business, the environment, and society has become essential. The roles and responsibilities of business as a global force are becoming more urgent and complex, and concepts related to societal responsibility and sustainability are gaining recognition as essential elements in business management. Increasing complexity and interdependence require new approaches. Companies need integrative management tools that help embed environmental, social, and governance concerns into their strategic thinking and daily operations. They need support as they internalize and integrate these issues into the core of businesses, engage in dialogue with stakeholders, and report their conduct. They require talented and ethical leaders who can not only advance organizational goals and fulfill legal and fiduciary obligations to shareholders, but who are also prepared to deal with the broader impact and potential of business as a positive global force in society. Any meaningful and lasting change in the conduct of corporations toward societal responsibility and sustainability must involve the institutions that most directly act as drivers of business behavior, especially academia. Academic institutions help shape the attitudes and behavior of business leaders through business education, research, management development programs, training, and other pervasive, but less tangible, activities, such as...

Words: 16739 - Pages: 67

Premium Essay

Succession Plan Risks

...Succession Plan Risks HRM 420 Mr. Cardillo January 25, 2016 Quest Diagnostics Succession planning is "a strategy for passing each key leadership role within a company to someone else in such a way that the company continues to operate after the incumbent leader is no longer in control" (Investopedia, 2016). Quest Diagnostics is "passionate about developing innovative, ground-breaking tests, products and tools to enhance patient care, provide value to our clients, and transform information into knowledge and insights" (Quest Diagnostics, 2000-2015). Due to the commitment to its customers and company a succession plan must be in place to avoid any interruptions during transition periods. Like all plans, a succession plan also runs risks; however, the following succession plan for Quest diagnostics will consider vacancy, readiness, and transition risks for the next President and Chief Executive Officer. It will also consider internal candidates and external candidates for the positions that need filling. Vacancy Quest Diagnostics needs to have a succession plan set in place in case the current the current President and CEO of the company retires or resigns. The current President and Chief Executive Officer is Steve Rusckowski. He is currently making "$9,266,835 in total compensation." (Salary.com) Steve is only 57 years old which means that in eight years, he will be at retiring age. Quest Diagnostics needs to plan ahead in case he makes an early retirement.  ...

Words: 1410 - Pages: 6

Premium Essay

Big Stream Case Study

...BITSTREAM CASE STUDY ASSIGNMENT HR MANAGEMENT SUBMITTED BY RAMASUBRAMANIAN MAHADEVAN SIBM KTI BATCH NO: IV ROLL NO: 1235 SUMMARY OF THE CASE STUDY: Bitstream, a software company was a traditional type-setting firm located in Cambridge and founded in 1981. The nature of the business was to develop digitized type fonts for display screens and printers. By 1992, the company’s revenues were principally derived from two distinct lines of business driven by this core technology:- a) Retail Sales b) Original Equipment Manufacturer (OEM) Sales Appointment of a New CEO: Bitstream hired Mr.Jim Sole as the president in 1992. Jim had roughly 20 years of experience in a variety of sales management in IBM and Xerox companies. As he took over Jim had to face several problems. They were: 1) Financial, 2) Re-organizing the whole setup 3) Achievement plans for goal attainment After analyzing the various dimensions of the above mentioned problems Jim suggested/implemented some major ideas for growth. One of the ideas was to introduce a new Project called “The Network Print Manager”. For the Network Print Manager Project, which was basically always connected with a networking environment, Bitstream selected Novell Networking. Jim and his management team went through various R&D research studies and finally decided to launch this with the help of Novell networking Value added resellers in the market. Hence, indirectly...

Words: 2896 - Pages: 12

Premium Essay

Ceo Interview

...Chief Executive Officer in TESI Company Setting vision, principles and values in one company is the main task for one CEO. Questions such as: Which markets will the company join? What products? Where the company will be in 5 years’ time? How the company gets there? ... Have to be decided by him. The CEO chosen will ensure the development and the implementation of a strategic plan for the Company TESI to maximize shareholder’s profits, he will recommend it to the Board for review and, in the Board’s discretion, approval. He will report to the Board in a timely manner on deviations from the strategic plan or any parameters established by the Board. The CEO’s second duty is building culture of ethical conduct and integrity. Work gets done through people, and people are affected by culture. Culture is built in dozens of ways, and his every action sends cultural messages. He will need to set the ethical tone for the Company TESI and its Management, including activities such as but not limited to: overseeing the administration and implementation of, and compliance with, Company policies and procedures; and taking all reasonable steps to satisfy the Board as to the integrity of the CEO and other senior officers create a culture of integrity throughout the organization. Team-building is the CEO’s third duty. The CEO will develop a strong organization with the right people in the right positions. He will be able to hire/ fire non-performers and he will lead the senior management team....

Words: 856 - Pages: 4

Premium Essay

Statement of Purpose

...Please provide a statement of purpose that describes your decision to pursue the Olin MBA or Specialized Master's degree for which you are applying. Your response should include a thoughtful presentation of the personal and professional experiences that have led to your decision to pursue graduate management education. It should also provide an identification of your specific short- and long-term career objectives, an explanation of your decision to pursue this degree at this point in your life, a description of your specific interest in the Olin Business School, and any other information that would help inform the Admissions Committee of your qualifications for our program. (500-1000 words) After completing my B.Tech in Plastics from one of the top ten institutes in India, I occupied dual roles of marketing executive and merchandiser for almost three years in esteemed textile firms, where I handled a broad customer and vendor base. I have spent considerable time to understand the textile market and now I am able to identify key areas for business growth and process improvements. I spotted the market for scarves and enabled my company’s foray into the product. I helped my earlier textile company which only sold fabrics to venture into garment manufacturing. I also enabled the setting up of processes and systems that improved our sales processes. Experiences such as these have honed my operational, marketing, leadership, and interpersonal skills. However, as my opportunities...

Words: 1038 - Pages: 5

Free Essay

Radioshack

...Qualifications As a 1st year MBA student undergoing the recruitment process, I have constantly dealt with the dilemma of determining the fine line between lying and embellishing. Often times, given the scarcity of jobs, candidates are obliged to exaggerate their skills. With predefined skills and experiences that companies look for, previous job descriptions are modified to reflect the traits that are sought after. Furthermore, the MBA setting where people seek to switch careers further aggravates the issue. The only way to gain an edge over others would be to add activities and experiences that may either be exaggerated or fictional. It may be argued that it is not lying, but when drawing a line between truth and falsehood, it is definitely defined as a lie. Given such definition, David Edmondson’s case seems to be contradicting the practice that is widely accepted in the industry. We do not see people getting fired for exaggerating their previous experiences nor do we see one’s resume come into light after years of working in the company. Once in the company, employees are measured by their performance and credibility that they built while working in the organization. Mr. Edmondson’s case is counter intuitive to this idea as he was forced to quit even though his performance was stellar during his tenure. In order to determine the ethicality of the case, it is essential to look at two time frames – 1. Time when Mr. Edmondson joined RadioShack in 1994 2. Time when Mr. Edmondson got fired...

Words: 1646 - Pages: 7

Premium Essay

Recruitment and Selebtion Report

...RECRUITMENT AND SELECTION PROCESS OF STANDARD BANK LIMITED Report submitted in fulfilment of the requirements for the degree of Master of Business Administration with a major in HRM ADITI DAS MATRIC NO.: R123335 PROGRAMME: MBA DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF BUSINESS STUDIES INTERNATIONAL ISLAMIC UNIVERSITY CHITTAGONG SPRING 2014 RECRUITMENT AND SELECTION PROCESS OF STANDARD BANK LIMITED ADITI DAS MATRIC NO.: M063089 PROGRAMME: MBA Internship Duration: June 15–August 15 2014 Date of Submission: August 20, 2014 SUPERVISOR MOHAMMAD AKTARUZZAMAN KHAN ASSOCIATE PROFESSOR DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF BUSINESS STUDIES INTERNATIONAL ISLAMIC UNIVERSITY CHITTAGONG SPRING 2014 LETTER OF TRANSMITTAL 25 Augest, 2014 The Dean Faculty of Business Studies International Islamic University Chittagong (IIUC) Subject: Internship Report Dear Sir, Assalamu A’laikum Wbt. Wrt. This is my immense pleasure submitting my internship report based on the topic of Recruitment and selection of Standard Bank. This report is the upshot of my internship programme that correlated my academic study with practical organizational experience. During my internship period in Standard Bank (SBL), I have come to know, how actually, a commercial bank of high standard...

Words: 9808 - Pages: 40

Premium Essay

Emba

...Corporate World through Executive MBA – Corporate Managers Program Register for the Aptitude Test NOW -Online Registration is ending on March 16, 2012 -Entry Test on March 18, 2012 For Information and queries Muhammad Saleem Umer Telephone # 9926 1802 or 38104700-10 Ext: 2800 Email: msumer@iba.edu.pk Safder Abbas Telephone # 38104700-10 Ext: 1876 Email: safderabbas@iba.edu.pk Preparing leaders for the Corporate World through Executive MBA Corporate Managers Program In 2009, IBA offered the Executive MBA for Corporate Managers Program, a flagship product carrying value propositions through courses conducted over the weekends. This unique program aims to equip the participants with the tools and knowledge to develop their entrepreneurial and leadership skills, enabling them to become corporate leaders ready to face diverse challenges of the corporate world. The program is specifically designed for mid-career managers, and it emphasizes on their personal development, enhanced productivity and strategic thinking. Participants’ Eligibility In-service professionals having: - 16 years education with three years’ post qualification work experience; or - 14 years education with six years’ post qualification work experience - Minimum 45% aggregate marks in the last degree. Satisfactory performance in the IBA admission test and interview. Ideal Group Size is Thirty (30) in-service professionals/mid-career managers. Executive MBA degree from IBA Karachi shall be awarded...

Words: 1624 - Pages: 7

Free Essay

Condition of Exchange Student-Fudan University

...detailed information. When can I participate in an exchange program? We suggest full-time students go for exchange in the third semester, because they need to finish the compulsory courses in the first two semesters and finish the dissertation in the forth semester. For part-time students, the suggested exchange time will be the third or the forth semester. How many application rounds are there in one academic year? There will be two rounds application, one for fall term and one for spring term. Fall term will be the main exchange season, all exchange seats of the whole academic year will be open in the first round, and only the remaining seats will be available in the second round. How many times can I apply for an exchange during my MBA study? You can apply more than once, only if you fail at the first time application or you didn’t sign the exchange confirmation. About Application How do I apply? Please visit our website www.fdsm.fudan.edu.cn/fdimba to get information...

Words: 1312 - Pages: 6

Premium Essay

International Fm

...01FM14MBA014 Program : MBA Semester: Second ANKUSH S Name of the Candidate : ENROLLED COURSES : 1. UM14MB552 International Business 2. UM14MB553 Marketing Management 7. 3. UM14MB554 Operations Management 4. UM14MB555 Corporate Finance 5. UM14MB556 Business Research Methods 6. UM14MB551 Entrepreneurship & Project Management UM14MB557 Special Topic : Business Negotiations Any Other Courses, Please Specify Total Fee paid ( in words ) Regular Fee: 1060 Challan/Receipt No. with date Penal Fee: Are you exempted from payment of fees Yes No If yes, please Tick SC ST Category-1 [ Documentary evidence to be provided ] Address for correspondence with phone number: ANKUSH S, C/o, Mr.Sreedhar D #440.12th A cross,WCR 2nd Stage,Mahalaxmipuram,Bangalore Ph.no:8095064066 Total Fee: Signature of the Candidate with date CERTIFICATE This is to certify that Mr/Ms ANKUSH S bearing SRN 01FM14MBA014 is a student of the PES University and he/she may be permitted to register for the examination. He/She shall satisfy the conditions of admission requirements and minimum attendance as prescribed by the University before writing the examinations, failing which his/her application may be rejected. Signature of the Dept. Chairperson with Date & Seal Signature of the Dean of Faculty with Date & Seal Signature of the COE with Date & Seal INSTRUCTIONS TO THE CANDIDATE * Fee paid includes Application...

Words: 265 - Pages: 2

Premium Essay

Case Study

...ASSIGNMENT 1) Job I wish to take after the Management Course : Investment banking analyst a) Method used to conduct the job analysis of an investment banker : Personal Interview and Internet b) Interview of a person who is an investment banker: i) Name of the person: Mr Lisantu Kundu Organisation : UBS investment bank ii) Interview: Me: What is the Job description of an investment banker? Mr Kundu:  investment bankers provide a range of financial services to companies, institutions and governments.They manage corporate, strategic and financial opportunities, including: Mergers, Acquisitions, bonds and shares, lending, privatisations, Initial public offerings (IPOs) Me : What are the areas dealt by an investment banker? Mr Kundu:  Investment banks deal in three main areas :- a) Mergers and acquisitions: Assisting clients with expansion to increase profitability, safeguard market position, diversify, and so on. Corporate investment bankers manage the transaction process, assessing the target organisation and the impact of the deal. This involves knowledge of legal and regulatory issues, in addition to sound financial knowledge and an in-depth understanding of the client's industry; b) Debt capital markets: Working with lenders...

Words: 1188 - Pages: 5

Premium Essay

Permission to Do Research

...Ms. Christine Carrasquillo, MBA National Human Resource Recruiter 2050 Spectrum Blvd. Fort Lauderdale, FL 33309 November 7, 2012 John Dearing III Program Manager 2050 Spectrum Blvd. Fort Lauderdale, FL 33309 Dear Mr. Dearing, After careful thought and consideration, I, Christine Carrasquillo do hereby request permission to conduct an in-depth investigation on the demographics of the areas we currently are having challenges in. This includes but is not limited to: market research, consumer behavior with regards to market analysis, population, income analysis, market employment trends and the norm. The reason this research is required is because our tracking report indicates that not enough qualified candidates are being located and/or submitted to the current job orders in the following regions; this includes but is not limited to: Ohio and Missouri. Currently, the most common position needed to fill is in the Mortgage Loan Processing field. In general, this position’s qualifications and responsibilities are defined as: • “Obtain necessary information to process and complete loan files. • Examine documents to ensure accuracy and compliance with existing underwriting guidelines. • Must have a high school diploma or its equivalent and 0-2 years of related experience. • Must have knowledge of commonly-used concepts, practices, and procedures within a particular field. • Rely on instructions and pre-established guidelines to perform the...

Words: 787 - Pages: 4

Premium Essay

Silvio Napoli at Schindler India Case

...Napoli is the right candidate for the job of general manager of Schindler’s India operations. Mr. Napoli is a bright MBA scholar of Harvard University Graduate School of Business Administration. He also earned a degree in Material Science Engineering, from the Federal Institute of Technology (EPFL), in which he ranked top 20% of his class. Not only does he have several degrees, but also a lot of experience behind him. Since 1989 until now, Mr. Napoli had many job positions that have qualified him to become the General Manager of Schindler in the South Asia operations. Plus who could be a better candidate for that position then Mr. Silvio Napoli; that the person who designed the business plan and knows how to put into action. Mr. Alfred N. Schindler was looking for a candidate that has more strengths than weakness’s. He was looking to fill that position of general manager for the South Asia region with a dynamic individual. Plus he needed someone in whom he can trust and could get the job accomplished. Mr. Schindler was searching for someone that was young, energetic and flexible and will be willing to move to India. He was also seeking for a person that was enthusiastic, aggressive, and courageous and knew about the elevator business. Those characteristics that Mr. Alfred N. Schindler was looking for Mr. Silvio Napoli has. He was 33 years old and full of energy, aggressive, risk taker and was willing to move to South East Asia. Plus Mr. Napoli demonstrated to Mr. Schindler before...

Words: 1345 - Pages: 6

Premium Essay

Intership

...Internship in ALLSEC TECHNOLOGIES LTD   A report submitted in partial fulfillment of the requirement For the MBA degree of Bangalore University  By SWETHA.L Reg. No.: 10YACMA102 JULY 2011 Kempapura-Hebbal, Bangalore – 560 024 DECLARATION  I hereby declare that this Internship titled “Study on ALLSEC TECHNOGLOGIES LTD”, submitted by me to the Department of Management, Bangalore University, in partial fulfillment of requirements of the MBA Program, is a bona-fide work carried out by me under the guidance of Mrs. Raksha during the year 2011-2012. I declare further that this work has not been submitted earlier to any other University or Institution for the award of any degree/diploma/certificate; nor has it been published anywhere. Date: SWETHA.L Place: 10YACMA102 ACKNOWLEDGEMENT Words are indeed inadequate to convey my profound gratitude and hearties thanks to all those who have helped me in making this project report. The culmination of project work is not just the satisfactory completion of it. But also realize the importance of valuable contribution of people in achieving what was targeted. I express my gratitude to Mr.Kannan Ramasamy HR Manager, Allsec Technologies LTD, Bangalore, for permitting me to make observation in his organization and for his kind co-operation and for his guidance, invaluable help and support, making it a completely enriching experience. I will take this...

Words: 637 - Pages: 3