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Mr. Oscar

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JOB DESCRIPTION
Brand Director

Reporting to: BOD

Level: 05

Roles:

Be responsible for the overall business and brand management, including overall operation management, strategic planning and development of the brand. Act as the business owner of the brand and be able to provide long-term sustainable solutions.

Accountabilities:

1. Business Operation Management • Manage business system and operation: retail excellent execution, targets and sales, process… • Achieve P&L of business and deliver annual top line business (sales). • Resolve daily cross functional problems. • Adapt and ensure the understanding of brand guidelines, strategies and concepts in all daily execution. • Build & lead the implementation of brand agenda (both planning and execution). • Ensure all legal compliance for the brand operations. • Supplier reporting and coordination. • Meetings with suppliers according to the meeting objectives. • Control internal communication/reporting. • Manage external communication/public affairs, crisis and competition.

2. Strategic planning and brand development • Strategic alignment with BOD on brand strategy (3-year plan). • Annual marketing plan/ media plan/ promotion plan.

• Engage and implement brand investment plan. • Identify opportunity for business development. • Lead all channel development and negotiation with channel partners. • Improve process, system, business KPI’s to achieve productivity management objectives. • Benchmark competitors, report and provide analysis + solutions to address the competitiveness. • Risk management for the whole business and brand.

Requirements: • 10 years of experience in relevant industry and position. • Strong business sense, good understanding of the market. • Knowledgeable about the standards

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