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Mrk 423

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Product: For this project you may only select products that are made in Lebanon for export to one of the below mentioned countries.
Examples of products that you may select for export include, but are not restricted to:
Paper tissue products, detergents, canned foods, pickles, oils, soaps, clothing, shoes, industrial equipment, electrical appliances, textiles, agricultural produce, cement and construction materials, plastic products (cups, plates, chairs, ...), cereals, chocolate, biscuits, ground coffee, electric cables, Arak ... (Wines are not an option!) March 27, 2013
Countries where the Lebanese products would be introduced:
Brazil - Greece - United Kingdom - China – India – USA – Canada – Germany March 27, 2013
Project Requirements: * Conduct a demographic, political, cultural, social and economic study of the country. April 10, 2013 * What are the governmental regulations imposed on entry into the market? April 17, 2013 * If there were severe regulations, what would be the ideal entry mode into the country? April 17, 2013 * List and explain the tariff and non-tariff barriers that are present in the host market. * Some of the non-tariff barriers might not be clearly documented or communicated. Try to explain the potential non-tariff barriers that might exist. May 8, 2013 * Research the available products similar to your offering. Are they competing products or substitutes? * Pay attention to the need(s) that your product is satisfying. * Keep in mind that competition can be local or global. May 8, 2013 * Conduct an industry analysis using Porter’s five forces. May 15, 2013 * Define your objectives. May 15, 2013 * How do you plan to collect the information needed? * List the sources of the secondary data needed and available. * If secondary data is not sufficient, justify your need for primary data. * Explain how you will be collecting your primary data. * Quantitative vs. Qualitative (reason for using one over the other or both) * Population * Sample May 29, 2013 * Define (in detail) your marketing mix. June 5, 2013 * How would you implement the strategies you have selected? June 5, 2013 * What are the control measure that you would use to ensure that your implementation of the strategy has (or is) achieving the objectives? June 5, 2013

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