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Mrket Opportunities

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Submitted By Kassiuskley
Words 1116
Pages 5
PART A

Comparative Market information is commonly used by marketing management to analyse and view information pertaining to marketing activities. It is made up of:

* People. * Equipment. * Procedures.

Introduction

BBQfun is well known company in Australia. It is a company that sale BBQs and its accessories and outdoor living products, incorporating both local and imported goods. This company started since 2009 by the current CEO, Pat Mifsud. Current BBQfun operates two stores, one in Brisbane, and one on the Gold Coast

Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns and consumer confidence has led to disappointing sales. However, BBQfun intends to return to health sales of $11 million in 2012 through on its organizational strengths, through targeted marketing strategies aimed at key segments and through exploiting marketing opportunities.

The competitors are:

*National competition;

* The Yard * BBQ’s R Us * Outdoorz

*Local competition;

* All independents

Competitor Profile.

Business name | The Yard | BBQ’s R Us | Outdoorz | All independents | How do they advertise or market themselves? | All Australian made. | Lots of cheap imports. | * Mass markets outdoor lifestyles at good value quality* No imported goods.* Extensive advertising. | Stores owned by individual operators. | Do they have an online presence? | No | No | No | N/A | What is they strength? | The quality of products | The replacements segment. | * The replacements segment.* Gaining strength in Brisbane market. | * Few imports* Mostly retailing Australian manufactured goods.* Collectively their average item sale price is $250 | What is their weakness | * Price is high* Not in south east Queensland | One store in Brisbane | Low to medium quality products. | N/A |

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