...RAEBURN: Now, I'm betting you have a real reason, besides the fact that we can barely understand what he says sometimes, for saying that he's - wouldn't be very good at GPS. But before you answer that, let me just remind people I'm Paul Raeburn. This is SCIENCE FRIDAY from NPR News. All right… Dr. NASS: Okay… RAEBURN: …so why would Dylan be a bad idea? Dr. NASS: The problem is that our brains are built that when we hear a voice, we associate with that voice - especially if it's a person's voice we know - all the characteristics and benefits and negatives associated with that voice. Now when it comes to navigation, we want someone who's known as being very precise, who's careful, who is alert and attentive to detail, and that's certainly not the image that Bob Dylan portrays. So generally, in fact, the idea of using famous people - unless those people are famous for exactly the things we would want in a GPS. So, if anyone knew what Hiawatha's voice sounded like… (Soundbite of laughter) Dr. NASS: …that would be a great voice for a GPS. But Bob Dylan is best served in other ways. RAEBURN: Now, tell us just a little bit more about - just briefly tick off a few of the other things you've done in machine-human communications. Then, we can talk about one or two. Dr. NASS: Well, we have a lot of recent work in the car space, having to do, for example, showing that the voice in the car as being about Bob Dylan. But for happy drivers, they drive much better with the happy voice...
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...The notion that many American adults have developed strong “multi-tasking” skills, in my opinion, is unadulterated delusion. I am basing my statements and opinions purely on my own personal experiences; I do not do well with multi-tasking. I am easily distracted from tasks when I try to do more than one at a time, especially if one becomes more complicated than the other. I have found myself performing at a lower than acceptable standard, and when I realize it, I have to go back and correct my work or start over. These errors are counter-productive and affect time management and quality of work. I recently found the following quote describing multi-tasking, “This is the arch enemy of attentiveness and profoundly interferes with the ability...
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...Donna Graves PSYC 101 Discussion Board 2 Can You Multi-Task? My thoughts on multi-tasking are complex. I can multi-task in some situations and circumstances and then some times I cannot. For example, at work in the classroom I can hear several children speaking at the same time and get almost all of my responses correct. However when I am trying to accomplish something at my desk, it is best for me to focus on one thing at a time. The same is true when I am at home trying to get multiple things done at the same time. The only task that can be done while doing chores is washing clothes. You only have to stop to change the clothes from the washing machine to the dryer. When Driving…. When I am driving you may see me doing several things but nothing major. I know you really shouldn’t do anything while driving. Although there are times when I may need to talk on the phone, if so, I use speaker phone. I may eat crackers or chips while driving but normally I eat in. When Studying… When I am studying I have to be focused. If I have the TV on, I am easily distracted. I can play music at times in the background and stay focused. It has to be soft music though, but I cannot look at my phone. If I look at Facebook or Instagram I lose sight of what I am studying. I really have to limit what I am doing while studying. If I cook while studying, my food might be burned. Activity on pg.139…. During this activity, I found just what I said to be true, I really cannot do anything...
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...1.Android - Overview What is Android? Android is an open source and Linux-based Operating System for mobile devices such as smartphones and tablet computers. Android was developed by the Open Handset Alliance, led by Google, and other companies. Android offers a unified approach to application development for mobile devices which means developers need only develop for Android, and their applications should be able to run on different devices powered by Android. The first beta version of the Android Software Development Kit (SDK) was released by Google in 2007 where as the first commercial version, Android 1.0, was released in September 2008. On June 27, 2012, at the Google I/O conference, Google announced the next Android version, 4.1 Jelly Bean. Jelly Bean is an incremental update, with the primary aim of improving the user interface, both in terms of functionality and performance. The source code for Android is available under free and open source software licenses. Google publishes most of the code under the Apache License version 2.0 and the rest, Linux kernel changes, under the GNU General Public License version 2. Why Android ? Features of Android Android is a powerful operating system competing with Apple 4GS and supports great features. Few of them are listed below: Feature | Description | Beautiful UI | Android OS basic screen provides a beautiful and intuitive user interface. | Connectivity | GSM/EDGE, IDEN, CDMA, EV-DO, UMTS, Bluetooth, Wi-Fi, LTE...
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...Joy Infant F14029 1. What historically, have been Apple’s competitive advantages? * Innovation * strong brand * rapid growth * premium-price differentiation strategy 2. Analyse the Personal Computer industry. Are the dynamics favourable or problematic for Apple? The dynamics are favourable for Apple from the past and even now. Its vast innovative and design organization continues to invent and innovate when every technology jumps in the market to the latest Smart watches to the sophisticated mobile devices. The flow has driven Apple to create Apple Desktop, Macbook Air, Macbook Pro Indeed, even in Macbook Air and Macbook Pro. 3. How sustainable is Apple’s competitive position in PCs? Apple’s innovative designs and its powerful OS have always been seen as a world class and attract a varied set of enthusiasts. Apple has become a brand icon and people are ready to pay any sum to get it. Apple positioning itself as premium products has not acquired premium customers but also various media personnel who are involved in audio and video editing etc. Even though Apple’s premium positioning may go off hands when people start seeking value for money products there will be a set of followers and technicians who would follow the Apple cult. 4. How sustainable is Apple’s competitive position in MP3 Players? Apple owns 70% of the MP3 market in the United States. Most of the revenue from the iTunes downloads. iTunes is still one of the best way of downloading lossless...
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...small, usually as one man or woman with a good idea and the willingness to work hard and risk everything. While it is true that about half of all new businesses fail, the ones that succeed contribute a great deal to the creation of other new ventures which leads, in turn, to a dynamic national economy. For that you need to observe trends that give you opportunity. The four observing trends are economic forces, social forces, technological advances and political action & regulatory changes. Entrepreneur should launch innovative products that should meet the consumers demand and could easily pass through from all these trends. By keeping in mind all these things the product I am launching is touch screen tablet pc that can be use for multi-tasking (office use, entertainment, student use etc.). As the world technologies advances and dealing so much into surface interface devices through which you just simply touch and your task is done. This Tablet PC is ultra mobile and ultra thin. It has a high resolution widescreen display and it is super comfortable to hold and easy to carry. It has full flash 10.1 with hardware accelerated video and can run HTML 5 at the same time. This...
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...BUSN 226-Marking Rubric-Assignment #1 Your Name:___________________________________ Your Student #_________________________________ |Rubric attached to front of assignment | /1 | |Cover page and introduction & typed page numbers |/5 | |Four summaries ( if article not different from other group members, summary will not be marked) |/40 | |Direct quote and in-text reference included in each |/8 | |summary , using proper format | | |Ref Works bibliography addressing all four articles, with works cited in alphabetical order by author |/8 | | | | |Original articles attached in same order as shown in bibliography (each article different from group members) |/8 | | | | |Late? ...
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...cost hardware and wide range of software available for these machines. 1.2 Multi-User Systems As opposed to single-user systems there are also larger systems, which more than one person can use at any time. Such systems are referred to as multi-user systems. Multi-user systems would be required when a number of applications have to be run simultaneously, or common resources, like printers and disks, are to be shared by a number of users. 1.3 Hardware – Multi-User Systems While the hardware components of a multi-user system are similar to that of a singleuser system, the following differences should be noted. The CPU of a multi-user system is more powerful and has capabilities to support multi-programming and multi-tasking, two features essential for multi-user systems. The Hard disk of a multi-user system is bigger in capacity. Most multi-user systems use magnetic tape as external storage for backup of software. Single-user systems use floppies as the backup device. This is because multi-user systems have large hard disks, which have to be backed up quickly and conveniently. Each user communicates with the system through a keyboard and a VDU – these are together referred to as the user terminal or node. A terminal may also be a PC or PCXT. The terminal is connected to the system unit by cables through RS232 ports. The number of terminals varies between systems. In multi-user...
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...APP DEVELOPMENT PROJECT SCOPING DOCUMENT The purpose of this document is for us to get a good idea of the project and respond to you with a detailed proposal which would become the basis of our app development agreement. The more you tell us, the more accurate our understanding. 1. About You |Name: | |Email: | | |Organisation: | |Phone: | | 2. About the Idea A. Name of the app / working title | | | | | | B. Provide an outline of the app, in as much detail as possible. | | | | | | C. Provide an outline of...
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...AMITY INTERNATIONAL BUSINESS SCHOOL | Fall of Another Smartphone Giant-Blackberry | Another Example of Technology Obsolescence and Strategic Failure | Submitted By: Ghan Shyam Rathi Once a pioneer and leading light in the smartphone market, BlackBerry is in a potentially terminal downward spiral. The Canadian company, formerly known as RIM (Research in Motion) established an iron grip on the enterprise and successfully bridged the gap from pager, to handheld computer, to smartphone. It was once the dominant smartphone due to its mobile email popular with businesspeople and tech-savvy consumers. Nicknamed “the CrackBerry” because it was so addictive, the device was declared by Oprah Winfrey to be one of her “favourite things”. US President Barack Obama could not bear to part with his BlackBerry and Madonna said she slept with hers under her pillow. In the last couple of years Apple's iPhone and Google's Android platform have taken over with a combined market share that tops 90 percent. Struggling to arrest a declining user base, amid poor sales of its latest devices, we are now hearing that BlackBerry might sell up. Brief: BlackBerry Limited, formerly known as Research In Motion Limited (RIM), is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-CEO along...
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...phones and video game consoles to supercomputers and web servers. Examples of popular modern operating systems include Android, BSD, iOS, Linux, OS X, QNX, Microsoft Windows, Windows Phone, and IBM z/OS. All these, except Windows, Windows Phone and z/OS, share roots in UNIX. Smartphone A Smartphone, or smart phone, is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA), including email functionality, with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution touchscreens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by...
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...I was thinking recently how inconvenient it was not to have a general term for iPhones, iPads, and the corresponding things running Android. The closest to a general term seems to be "mobile devices," but that (a) applies to any mobile phone, and (b) doesn't really capture what's distinctive about the iPad. After a few seconds it struck me that what we'll end up calling these things is tablets. The only reason we even consider calling them "mobile devices" is that the iPhone preceded the iPad. If the iPad had come first, we wouldn't think of the iPhone as a phone; we'd think of it as a tablet small enough to hold up to your ear. The iPhone isn't so much a phone as a replacement for a phone. That's an important distinction, because it's an early instance of what will become a common pattern. Many if not most of the special-purpose objects around us are going to be replaced by apps running on tablets. This is already clear in cases like GPSes, music players, and cameras. But I think it will surprise people how many things are going to get replaced. We funded one startup that's replacing keys. The fact that you can change font sizes easily means the iPad effectively replaces reading glasses. I wouldn't be surprised if by playing some clever tricks with the accelerometer you could even replace the bathroom scale. The advantages of doing things in software on a single device are so great that everything that can get turned into software will. So for the next couple years...
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...Moreover, the targets consumers of iMac are professionals such as art designer, photographer and film maker. Therefore, Apple has put a lot effort on the resolution and display which makes it more close to the real color. Besides, Apple also programmed a special system for vision disabilities. The VoiceOver is more user friendly to the disable where they can use gestures to command iMac. It helps to wider its business opportunity as the market of vision disable is not that well developed. Apart from the development on iMac, Apple also devised a tablet called iPad.The introduction of new product caused a lot of reaction since it design has break the tradition. A simple and high-tech design with only one home button and a glossy widescreen Multi-Touch display, iPad has become a trend and many competitors started to copy this style...
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...Table of Contents 1. Synopsis 3 2. Introduction 4 3. The market as of Q4 2012 4 4. Demographics and Psychographics of the customer based on segmentation of the market 5 5. How Apple Inc. is reaching different market segments with its range of products 6 5.1 Apple iPad positioning matrix 6 5.2 Different market segments and how they are targeted with Apples iPad range 7 6. Perceptual maps of Apple Inc. and Samsung products in the market today 8 7. Apples Inc.s’ competitive advantages and positioning against its competition 9 7.1 Hardware advantages 9 7.2 Price positioning 9 7.3 Model availability 9 8. Characterisation of a potential Apple IPAD customer 11 9. Value proposition to be considered by an advertising agency. 12 10. Conclusion 12 11. Reference 13 1. Synopsis This report details the current Tablet market in Australia with a focus on the Apple iPad. The report shows how it successfully competes with the market and why. A characterisation of a potential iPad customer is shown on page 10. Positioning matrices are shown on page 6 and 8 that detail where the iPad stacks up with the competition. Websites were used as sources in this report and are fully referenced on page 12. This Report was compiled by a college student in March 2013. 2. Introduction The tablet market in Australia consists of three main products produced by various companies under different licences that apply to the respective operating...
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...Executive Summary Tabby International is a startup planning to launch a budget category tablet in the market. By 2017 there is a projected growth of over 78% in the worldwide tablet market (Columbus, 2013). USA is expected to remain the market leader in terms of consumers and Asia, especially China (43% growth by 2017), is expected to be the growth market (Croker, 2014). There is over 50% difference between urban and rural expenditure in China (“China Household Finance Survey”, 2013). With an average tablet expected to cost about $416 by 2015 ("Average Selling Price Of Tablet Pcs Worldwide From 2005 To 2015 (in U.S. Dollars)", 2014), there is a huge potential to capture the budget tablet (priced 30-50% below current market price) segment. Tabby International selected US and China as their initial markets to startup with. The company has a leadership team with background in running hardware and mobile devices production. It has also recruited a team of engineers, and researchers to develop the prototypes. Tabby will initially sell its products through its websites and set up booths in key urban locations in US and China to launch and support its products. Market Needs Due to the value technology has added to the global marketplace, consumers are driving the demand for products and services that break the traditional cliches of working and socializing behind four walls. The need for a desk, chair, and office is being replaced with a stylus pen, wi-fi connection, and a tablet...
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