Multiple Choice Quizzez 10,12, 13, and 14

Multiple Choice Quiz
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Results Reporter | | Out of 10 questions, you answered 9 correctly with a final grade of 90% | | | | | | 9 correct (90%) | | | | 1 incorrect (10%) | | | | 0 unanswered (0%) | | |

Your Results: | The correct answer for each question is indicated by a . |
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| 1 CORRECT | |
Mike is responding to a survey about his experience using a pizza delivery service. One set of questions on the survey asks questions such as "How satisfied are you with your overall experience?" The survey response options provided are Strongly Agree to Strongly Disagree. Which of the following sources of error in communication research is present in this example? | | | A) | measurement questions | | | B) | observers | | | C) | interviewers | | | D) | participants | | | E) | all of the above | | | | | | | | 2 CORRECT | |
Which of the following can create interviewer error? | | | A) | an unwillingness to participate | | | B) | participant faulty recall | | | C) | the falsification of answers | | | D) | social desirability responding | | | E) | all of the above | | | | | | | | 3 CORRECT | |
Individuals are more motivated to respond to surveys when _____. | | | A) | the topic is salient | | | B) | incentives are offered | | | C) | respondents have a strong social network | | | D) | they can respond at work | | | E) | they know others like themselves have already responded | | | | | | | | 4 CORRECT | |
A researcher mailed surveys to 100,000 people but only 1,000 responded resulting in a response rate of 1%. This study is threatened by _____. | | | A) | nonresponse error | | | B) | response error | | | C) | sampling error | | | D) | measurement error | | | E) | coverage error | | | | | | | | 5 CORRECT | |
Which type of communication data collection is typically the lowest-cost option? | | | A) | self-administered | | | B) | telephone interview | | | C) | personal interview | | | D) | record analysis | | | E) | observation | | | | | | | | 6 CORRECT | |
Self-administered surveys should take no more than _____ for a respondent to complete. | | | A) | 10 minutes | | | B) | 15 minutes | | | C) | 30 minutes | | | D) | 45 minutes | | | E) | there are no guidelines related to survey length | | | | | | | | 7 CORRECT | |
The refusal rate is the highest for _____ | | | A) | computer-assisted telephone interviewing | | | B) | OTS | | | C) | computer-administered telephone surveys | | | D) | computer-delivered surveys | | | E) | computer-assisted personal interviewing | | | | | | | | 8 CORRECT | |
Which limitation listed below can be overcome by the use of random digit dialing in telephone surveys? | | | A) | inaccessible households | | | B) | inaccurate or private listings in the telephone book | | | C) | limited interview length | | | D) | ease of interview termination | | | E) | low participant involvement | | | | | | | | 9 CORRECT | |
Where might an intercept interview most likely occur? | | | A) | mall | | | B) | school | | | C) | hospital | | | D) | home | | | E) | all of the above | | | | | | | | 10 INCORRECT | |
What is the greatest disadvantage of using Web surveys for surveys of the general population? | | | A) | cost | | | B) | time constraints | | | C) | Internet coverage | | | D) | dial-up modems | | | E) | inability to use monetary incentives | | | | | | | Bottom of Form
Multiple Choice Quiz
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Results Reporter | | Out of 10 questions, you answered 8 correctly with a final grade of 80% | | | | | | 8 correct (80%) | | | | 2 incorrect (20%) | | | | 0 unanswered (0%) | | |

Your Results: | The correct answer for each question is indicated by a . |
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Top of Form

| 1 CORRECT | |
Which term below refers to the process of assigning numbers to empirical events in compliance with a mapping rule. | | | A) | Measurement | | | B) | A mapping rule | | | C) | Assignment | | | D) | Order | | | E) | Operationalization | | | | | | | | 2 CORRECT | |
Which of the following is not one of the characteristics of mapping rules? | | | A) | classification | | | B) | exclusiveness | | | C) | order | | | D) | distance | | | E) | origin | | | | | | | | 3 CORRECT | |
_____ refers to the a series of numbers in which each number in the series is an equal distance from the next number? | | | A) | Classification | | | B) | Order | | | C) | Distance | | | D) | Origin | | | E) | Exclusivity | | | | | | | | 4 CORRECT | |
Which of the following characteristics are exhibited by weight? | | | A) | classification only | | | B) | classification and order | | | C) | classification, order, and distance | | | D) | classification, order, distance, and origin | | | E) | classification, order, distance, origin, and exclusivity | | | | | | | | 5 CORRECT | |
All of the following combinations of the characteristics of mapping rules are possible except _____. | | | A) | classification only | | | B) | classification and order | | | C) | order only without the properties of classification, origin, and distance | | | D) | classification, order, distance | | | E) | classification, order, distance, origin | | | | | | | | 6 INCORRECT | |
When analyzing nominal data, which measure of central tendency is appropriate? | | | A) | mean | | | B) | mode | | | C) | median | | | D) | range | | | E) | dispersion | | | | | | | | 7 CORRECT | |
Movie critics rate movies using a system such that one star means good, two stars means very good, three stars means excellent, and four stars means extraordinary. This is a type of _____ scale. | | | A) | ratio | | | B) | interval | | | C) | ordinal | | | D) | nominal | | | E) | semantic differential | | | | | | | | 8 INCORRECT | |
An interval scale contains _____. | | | A) | mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin | | | B) | the properties of order, classification, and equal distance between points but no unique origin | | | C) | mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin | | | D) | the properties of classification, order, equal distance, and unique origin | | | E) | the four major sources of error | | | | | | | | 9 CORRECT | |
What type of data is county population? | | | A) | ratio | | | B) | interval | | | C) | nominal | | | D) | ordinal | | | E) | dispersed | | | | | | | | 10 CORRECT | |
Convergent validity and discriminate validity are components of _____ validity. | | | A) | external | | | B) | internal | | | C) | criterion-related | | | D) | construct | | | E) | Content | | | | | | |
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Multiple Choice Quiz
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Results Reporter | | Out of 10 questions, you answered 8 correctly with a final grade of 80% | | | | | | 8 correct (80%) | | | | 2 incorrect (20%) | | | | 0 unanswered (0%) | | |

Your Results: | The correct answer for each question is indicated by a . |
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| 1 CORRECT | |
Consumption of transfats are a cause of heart disease. This statement is an example of a _____ attitude. | | | A) | cognitive | | | B) | affective | | | C) | conative | | | D) | behavioral | | | E) | peripheral | | | | | | | | 2 CORRECT | |
An affective basis for an attitude means that the attitude is based on a(n) _____. | | | A) | emotion | | | B) | behavior | | | C) | opinion | | | D) | culture | | | E) | belief | | | | | | | | 3 CORRECT | |
Which of the following statements is true concerning the applicability of attitudes in understanding behavior? | | | A) | general attitudes are the best predictors of behavior | | | B) | behavior is affected equally by those attitudes formed via social learning and those formed via behavioral learning | | | C) | cognitive attitudes influence behavior better than affective-based attitudes | | | D) | a single, global measure of attitude is necessary to predict behavior | | | E) | all of the above are true | | | | | | | | 4 CORRECT | |
A _____ scale is used when participants score an object according to its comparative order among two or more objects. | | | A) | ranking | | | B) | rating | | | C) | categorization | | | D) | sorting | | | E) | recording | | | | | | | | 5 CORRECT | |
A scale that uses the response options "poor, below average, average, above average, good" is a(n) _____ rating scale. | | | A) | unidimensional | | | B) | multidimensional | | | C) | balanced | | | D) | unbalanced | | | E) | valid | | | | | | | | 6 CORRECT | |
Which type of scale provides participants with an opportunity to express no opinion when they are unable to make a choice among the alternatives offered? | | | A) | forced-choice | | | B) | multidimensional | | | C) | balanced | | | D) | unbalanced | | | E) | unforced-choice | | | | | | | | 7 INCORRECT | |
What happens to responses when a halo effect is introduced? | | | A) | be easy raters | | | B) | give extreme judgments | | | C) | choose the central or neutral point | | | D) | rate objects consistently from question to question | | | E) | procrastinate in making choices | | | | | | | | 8 CORRECT | |
When the response options to a question are yes or no, the scale is called a(n) _____ scale. | | | A) | dichotomous | | | B) | continuous | | | C) | multidimensional | | | D) | balanced | | | E) | unforced-choice | | | | | | | | 9 CORRECT | |
What type of scale measures the psychological meanings of an attitude object using bipolar adjectives? | | | A) | Likert | | | B) | summated rating | | | C) | Stapel | | | D) | semantic differential | | | E) | constant sums | | | | | | | | 10 INCORRECT | |
Checklists produce _____ data. | | | A) | nominal | | | B) | ordinal | | | C) | interval | | | D) | ratio | | | E) | nominal and interval | | | | | | |
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Multiple Choice Quiz
(See related pages)

Results Reporter | | Out of 10 questions, you answered 8 correctly with a final grade of 80% | | | | | | 8 correct (80%) | | | | 2 incorrect (20%) | | | | 0 unanswered (0%) | | |

Your Results: | The correct answer for each question is indicated by a . |
Top of Form

| 1 CORRECT | |
A good survey instrument should be able to _____. | | | A) | encourage each participant to provide accurate responses | | | B) | encourage participants to be succinct in their responses | | | C) | encourage participants to answer only those questions they are comfortable answering | | | D) | encourage participants to end the survey when they feel they have contributed enough information | | | E) | ask as much as possible from the respondents | | | | | | | | 2 CORRECT | |
What type of question seeks to group participants' answers so that patterns can be revealed and studied? | | | A) | classification questions | | | B) | target questions | | | C) | supervisory questions | | | D) | administrative questions | | | E) | disguised questions | | | | | | | | 3 CORRECT | |
In a question about attitudes toward making donations, the interviewer asks "Don't you agree that everyone has the responsibility of making the world a better place?" This question suffers from _____. | | | A) | sensitive information | | | B) | double-barreled question | | | C) | biased wording | | | D) | frame of reference | | | E) | recall and memory decay | | | | | | | | 4 CORRECT | |
When an instrument designer considers whether the question being developed is intended to classify or label attitudes, conditions, and behaviors or to reveal them, he or she is evaluating _____. | | | A) | thoroughness of prior thought | | | B) | communication skill of the participants | | | C) | objective of the study | | | D) | participant motivation | | | E) | frame of reference | | | | | | | | 5 INCORRECT | |
What question is asked by the issue of time for thought in the design of questions? | | | A) | does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another? | | | B) | is the question worded from the researcher's perspective or the participant's perspective? | | | C) | does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered? | | | D) | does the question use words that have no meaning or a different meaning for the participant? | | | E) | is it reasonable to assume that the participant can frame an answer to the question? | | | | | | | | 6 INCORRECT | |
Which type of measurement question poses more than two response choices but seeks a single answer? | | | A) | free-response | | | B) | open-ended | | | C) | dichotomous | | | D) | multiple-choice | | | E) | checklist | | | | | | | | 7 CORRECT | |
The question, "Do you like to vacation at the beach?" with the response options of yes or no, is a(n) _____ question. | | | A) | branch | | | B) | screen | | | C) | double-barreled | | | D) | leading | | | E) | ambiguous | | | | | | | | 8 CORRECT | |
Unstructured open-ended questions would be more useful in? | | | A) | Large surveys | | | B) | Where the respondent has a low motivation to respond | | | C) | For preliminary exploratory studies | | | D) | Where there is a recency effect | | | E) | When target questions do not limit responses but provide a frame of reference for participants' answers. | | | | | | | | 9 CORRECT | |
The _____ form of order bias is likely to occur in mail and in web-based surveys. | | | A) | recency effect | | | B) | primacy effect | | | C) | halo effect | | | D) | demand effect | | | E) | leniency | | | | | | | | 10 CORRECT | |
How many answer choices are provided in a dichotomous question? | | | A) | 2 | | | B) | 3-10 | | | C) | 10 or fewer | | | D) | none | | | E) | it depends on the question | | | | | | | Bottom of Form