My Business Management Some important questions that I as the owner ask are exactly the same issues covered in the mission statement: Who are my customers? Where are they? What do they want? When do they want it? Why should they buy it from me? How do I get it to them? This essay describes my concrete experience of running and managing a construction company. Pricing, for the Construction Company, relates to how well the project is estimated. After the contractor estimates the cost of the project they must add a fair profit. At this point it is important to know your competition and to determine construction “profit margins” for your locale. The better you know your competitors the more competitive you will be. The success of the firm can very well be determined by the skill of the estimator.
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In the competitive bidding market the lowest reasonable bid most often get the contract. Promoting is the art of selling and can be accomplished in a number of different ways, such as advertising, brochures, direct mailings, and personal contacts. Your decision on the best way to promote your construction company will depend on the type of contract you are competing for and your market. In the construction business competing for the jobs in your market area is done with bids. The two different types of contracts are public bids, or negotiated bids. For public competitive bids pricing is the primary marketing emphasis, and for negotiated bids contacts are most important.
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