...Favorite Brand Danny Dao MKT/421 August 11, 2014 Theodore Framan Favorite Brand For the past 15 years, I have been a loyalty costumer of Nike shoe. Reason of choice was easy to talk about Nike’s shoe was the design of the shoe, the comfortable of wearing it, and the offering Nike has to offer was great. I’m not trying to say the design of Adidas or Reebok or any other brands of shoe line were bad, I just think Nike have an edge over them. When is come to design, Nike did an outstanding job providing their customers the option to customized their own shoe, “They were one of the pioneering companies that began the whole custom-shoe craze, and it makes sense that their NikeID site is so awesome. Once you get there, choose between a large numbers of athletic shoes to customize. There are tons of details you can customize including: colors, materials, text, width, and more.” ("Design Your Own Shoes", 2013). I had entered the site NikeID a few times and created two pairs of Nike with my own design, and both pairs of shoe turn out how I wanted at the first place. I believed with this method of marketing Nike introduced to the customers was superior, its allowing people to create or build the pairs of shoe of how they wanted and also the price was the same with the original pair. After you had a favorite pair of shoe, you definitely want test drive on it. Nike’s shoe known for its best comfortable and help protect feet to the fullest. According to NIKE, Inc. (2014)...
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...Case Analysis – Nike Shifts With Its Environment 1. From what you can tell by reading the case, in addition to other information you know about Nike, how has each element of the company’s microenvironment contributed to its development of the new stores and their innovative features? λ Nike+: With Nike+, runners can measure their exercise time, pace, energy consumption, etc. Meanwhile, these data can be uploaded to a dedicated community of runners named nikeplus.com. Thus, runners can get professional training advice, or share their experience with others. This move brought a lot of benefits for the Nike. By helping runners do exercise training, Nike can build brand intimacy and professional degrees, while analyze consumers based on data gathered through online community nikeplus.com. It can be said that with the joining and growing of Nike + product, Nike has clearly positioned himself not just the sports apparel company, but also a "good partner of movement" in the true sense. λ NikeiD: With the popularity of the Internet in the United States, Nike began to try building a brand on the network as other companies. In 1999, Nike introduced the NikeiD website where products can be customized. Consumers can choose their favorite colors and materials, finally make their own products, and are able to get finished within a month. Soon NikeiD’s sales broke $100 million. In 2007, Nike continued to offer NikeiD Studio, which made customized concepts from online to off line. (Beaverton)...
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...Favorite Brand Michelle Gale MKT/421 June 2, 2014 Glenna Twing Every person has a favorite something; this could be shoes, stores, or food to name a few. This paper will detail one of my favorites, Skecher’s Shoes. There are many competitors that offer similar products, and the paper will show a few of them. Details as to why they are my choice will also be included. We will also look at how this company provides customer service to promote customer loyalty to a variety of age groups. My intent is to get others to try these shoes if they have not. Favorite Brand and Why Shoes are important to most people. Many have a favorite brand at they like to wear. I choose Skecher’s Memory Foam as my favorite brand. Skecher’s Memory Foam are my favorite for a few reasons the biggest reason is they are comfortable. With my current job I am on my feet a lot, and comfortable shoes are necessary. To have a pair of shoes that do not provide comfort could make my feet hurt after a period of wearing them. I have also found that an uncomfortable pair of shoes causes other problems such as an ache in my back. Having this happen has and would make the day worse. Pricing is another reason that these shoes are my favorite. The pair that I most currently purchased was $64.99; this is not a bad price. Considering that I wear these shoes at least five days a week, and at least eight hours a day,...
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...Nike Abdullah Durani MKT/421 8/13/14 Gwendolyn Mclain Nike Just do it. That is the timeless slogan of one of the world’s most popular brands, Nike. Just about anywhere you go, you can be certain that you will see that famous swoosh logo. Nike is the brand of choice for people of all ages worldwide due largely to the fact that is the most popular and recognizable brand in the sportswear and footwear world. Passion for Nike I have been a huge basketball fan my whole entire life. My earliest memories of watching basketball on TV include the greatest to ever play the game, Michael Jordan. Nike signed Michael Jordan to a basketball sneaker contract in 1984 which turned out to benefit both parties more than they could ever imagine, “The original five-year deal was worth $500,000 annually, plus royalties. The terms of Jordan’s current deal with Nike are a closely guarded secret, but royalties now generate more than $60 million annually for MJ, according to sources. Nearly 30 years later, the brand is still a marketing juggernaut. It controlled 58% of the U.S. basketball shoe market in 2012” (Badenhausen, 2013). To this day, I still have my collection of Jordan sneakers that I have compiled during the past ten years of my life. Another reason I am passionate about the brand is because 90% of my athletic wear is Nike. Nike makes a quality product that is comfortable, fashionable, and relatively...
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...Summary of the article about “NIKE-marketing strategies” The World’s largest seller of athletic footwear and athletic apparel is NIKE. NIKE sells it’s products in over 200 countries and they keep the lead by being always a step ahead of the competition when it comes to technology, advertising and sponsorship. Since the crisis of the 1990’s the Revenue Performance of NIKE had a persistent rise every year until nowadays. The business model of NIKE was developed by Phil Knight in the early 1960’s. He was inspired by the Japanese lower-cost and high-quality products. Since it’s creation, the company is based on innovative design, quality and durability. NIKE focuses on Design, Marketing and Distribution: the company comes up new products before the competitors, creates demand and makes sure that they sell the most innovative products. NIKE has spent a large amount of money on promoting their brand so the costumers want to by the symbol and they are willing to pay a higher price regardless of the actual value of the product. NIKE runs various campaigns to stay in touch with their customers. Position Paper For my position paper I wanted to discuss in particular the advertising and the selling strategies of NIKE. The article praises, (by giving many stats and percentages) the ability that NIKE has to get close with the customers and with their communities with successful campaigns and with well planned advertising. Personally I agree with the article, the decision making...
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...1.5 Dropbox –Nike Marketing Analysis MKTG 530 Tori Kern Indiana Wesleyan University 1.5 Dropbox – Nike Marketing Analysis Nike Incorporated is one of the world’s leading innovators in athletic footwear, apparel, equipment and accessories (Nike.com, 2014). Nike will design, develop and market all of the above as well as marketing of apparel with licensed professional and college team logos ("IWU Jackson Library Databases," n.d.). Nike can and will clothe and shoe one’s entire family. Nike Incorporated began in 1968 and is now headquartered out of Beaverton, Oregon. Nike Inc. wholly owns affiliates such as Converse Incorporated, Hurley International, LLC and Nike Golf (Nike, Inc., n.d.). Converse is considered and reported as a separate segment while Hurley and Nike Golf are part of the financial reports for the Nike trademark. There is also the Jordan Brand. The Jordan Brand began in 1997and offers performance and lifestyle products. The Jordan Brand offers premium brand footwear, apparel and accessories inspired by the legend himself, Michael Jordan. The Nike Company has roughly 48,000 employees worldwide and operates in more than 170 countries (Global Data, December 2013). From when Nike began to the current status there are opportunities for Nike to improve on and to achieve goals. There will always be threats against the Nike Company that will try to distract or keep them from achieving goals. For a marketing standpoint it is important to identify those threats...
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...normal morning. I put on my RBK coat and my Spalding basketball shoes, watch my father puts on his Pierre Cardin shirt, wears his Liaorateluo belt. The whole family enjoys Quaker oatmeal together. Then my mother goes to work with her Cardanro handbag… A day’s work begin, I use my ChenGuang pen to take notes, on the other side of the city, my father is using HP printer, the Nokia mobile phone is ringing in his pocket… in the evening, mom opens a bottle of Arowana oil, washed rice are put in Supor rice cooker already. After supper, the whole family sits on IKEA sofa, watch mom’s favorite TV show which was played in Konka television… Late at night, I fallen asleep, my parents return to the bedroom, end the day by lying in a large Simmons bed… My family is a regular waged family in China. 20 years ago when I was born, the family didn’t rich enough to have any product made by international manufacturers. 20 years passed, with the social development, people’s living standard is improving. International manufacturers’ products and their influence are showed in my family’s daily life. I will use sport brands as an example, to figure out how the international manufacturers’ marketing programs and activities change the life of me and my family. In recent years, with the increase of residents’ economic capacity and concept of consumption, the sales in China and the proportion of sales in China and the total turnovers of two giant international sport brands, Nike and Adidas, growing continuously...
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...Highs and Lows of Nike Advertisement Abstract This paper is designed to compare two images based on their style, audience and purpose. Both images are similar, but only one is useful in my opinion. The purpose is to practice critical thinking, while comparatively analyzing these two images for their effectiveness on their target audience. This piece will also draw the message and appeal to the audience from the images that were chosen. The results should depict a useful image for a select audience, and an image that doesn’t do quite do what the other can. Introduction It is safe to assume that vast majorities of people have owned an item with a white “swoosh” on it, right? That swoosh is a universal and I’m confident to say a vast majority of the world recognizes what brand it boasts: Nike. The athletic manufacturing giant that is Nike is a universally recognized brand that is familiar with athletes around the world. Rated at 126 in the Fortune 500, Nike is a global powerhouse, and much of its success is based on successful advertisement with highly paid, endorsed athletes. With their well-known sales pitch “Just Do It,” most people, including myself, do just that. This essay will convey 2 examples of Nike: good advertising, and the bad, their target audience, and what both images do to compel you to purchase the products they bolster. Description The two images chosen to describe are both similar in terms of Nikes taste is athletes and message, and vastly different...
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...Soccer cleats come in many different brands and styles. My personal favorite brand of cleats are the Nike mercurial, but there are still a lot of different styles of mercurial cleats. I will be comparing three different types of Nike mercurial cleats, Nike mercurial vapor 9 (IX), Nike mercurial vapor 10 (X), and Nike mercurial superfly. I will be basing my evaluation on the price of the cleat, if it is a low top or high top cleat, light weight or heavy weight, and style of the spikes. My price range would be about $150, I prefer low top cleats, I rely on my cleats to be super lightweight because I am a midfielder and I run all over the field, and lastly the style of my cleat would have to be the original style...
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...biggest passion of my life as well as most knowledgeable. I am familiar with the different types of sports as well as the products used and needed by athletes to succeed. Being a product tester for Men’s basketball shoes at Nike allows me to help give my insight into their decisions about what works and what needs to be changed in order to make a better product. With Nike headquarters being based out of Beaverton Oregon, and having such an extensive background in sports and input into current products for Nike, working there seems like the most logical and ideal choice for me. Situational Analysis: Customer: Nike is the largest distributor or sports attire and is located all around the world. For a long time, Nike was known for only the most popular sports, but as of recently they have been breaking into every sport out there. More and more people want to wear athletic clothes even if they are not doing something active, and the trends continue to change with Nike matching pace with it. They have careers all around the world, ranging in anything one could think of from marketing and advertising, management, retail associates to even accounting. Being a company founded by a CEO who went to the University of Oregon, attending the same school in one good way to try and get into the company. Nike is always in need of good young intelligent people who have a passion not necessarily for sports, but for living an active lifestyle. Characteristics of Nike: - 40,000 employees ...
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...Personal Branding Brand Paper Edward Smith MKT/421 March 29, 15 Michael Medoro Personal Branding Plan Paper My career immediately after graduating High School in 2003 started with my enlistment into the United States Army. Unfortunately in 2010 I sustained combat related injuries that forced me into early retirement after 7 years of actively serving. Although I had other career interest after graduating High School, once I was retired out of the Army using the skills and training I gained while servings left very few windows open for me to further my career as an civilian because of my injuries and restrictions that were placed on me. However, I have continued to have an interest in law enforcement, technology, and fashion which has allowed me to still have interest in working for particular companies/agencies in each field. Companies I Would Like To Work For I grew up in a law enforcement family which sparked my interest of being a police officer one day, but I never wanted to settle with just being a basic officer, my interest was mainly towards joining the higher ranks of law enforcement like The US Marshals Services (USM). According to Jacobs (2014), “established in 1789 by George Washington, the US Marshals is the oldest law enforcement agency in the country”. (para. 1). My interest in joining the marshals is because although all law enforcement agencies essentially are tasked with going after criminals and protecting citizens, the USM are assigned with going after some...
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...ratty clothes as uneducated and irresponsible while a person looking pristine in a designer ensemble is assumed to be intelligent and successful. In every city, there are multiple fashion brands with different styles and ranges of apparel and accessories. Every season, new styles and designs are created which influence society. It appears as if more types of clothing exist than the actual number of people. With so many different alternatives of fashion, the fashion industry is trying to please too many customers with variety. There are currently various styles to choose from, and the clothes people wear categorize or label them long before they realize it. The three fashion brands that will be analyzed extensively are Chanel, Nike, and Hot Topic. These brands have apparel but are completely different in their target audience. Chanel is a prestigious high-fashion brand; Nike is a popular athletic line; Hot Topic is musically and artistically edgier with a smaller target audience between the three. With these apparel brands, a person wearing each would be labeled or even stereotyped. One wearing a Chanel’s 2012 Spring/Summer ready-to-wear designer outfit with a white jacket, lambskin dress with pearls, and a glass pearl belt would be labeled as rich, successful, and intelligent. Another wearing Nike running apparel consisting of a shirt, shorts, and footwear is someone athletic and always on the go. An individual in a Hot Topic black graphic music t-shirt with plug piercings would...
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...Puma PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel, and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. PUMA has a very unique strategy because it uses a focused differentiation approach. PUMA is considered to be one of the world’s leading Sports Brands, but does not make products for all sports. Instead, it focuses on soccer and running mainly, but also golf, motorsport, and cricket. PUMA has come up with a new marketing strategy going forward. From PUMA’s official website it states, “PUMA will be the Fastest Sports Brand in the World.” This simplified mission will result in a single brand purpose and a single consumer message. PUMA will be: “Forever Faster”. This new tag line was launched for 2014 and it reflects the 65 years of history of making fast product designs...
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...which showed why I didn’t have very many product purchases. There are many products I am brand loyal to but there were a few that I tried to change since they were on sale or I just wanted to try something new. I also found that I chose more products that weren’t name brand. I think that I chose these because I was on a budget and I knew how much I wanted to spend when I was at the store. I found that the name brand products were always at least two to three dollars more than brands that weren’t name brand. I also found that some of the brands that aren’t name brand taste a lot better and you usually get more than you pay for out of the non name brand products. One of the products that I am really happy I tried was a new Keurig K-Cup coffee brand called “Cameron’s”. The box of 12 was very inexpensive only costing $4 compared to the Folgers Gourmet that I usually buy that costs around $8 with tax. So, I spent half and I feel I got better quality. I also really wanted to try this particular product because it was different than all of the other K-Cups. The K-Cup doesn’t filter through plastic like other K-Cups do; it has a coffee filter instead so that you get more of the coffee flavor rather than the plastic one that sometimes tastes watery. Another product that I chose over a product I usually buy that is name brand and found I really liked were pita chips. The name brand pita chips from Wal-Mart are usually about $4 a bag and there...
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...as much as before while new golfers face the difficulty of playing. - Time consuming for practice: According to the limited innovation of golf equipment, golfers need lots of time to practice while they also have take responsibility to their job and spend time with their families. - High golf fee: Some golfers realize that golf fee is high, as a result, they cannot practice frequently. 2. Discuss the importance of innovation, brand, performance, and price in the golf equipment industry. Ans: Good reputation and image can lead to brand loyalty. That’s why many brands use lots of advertising expenditure to promote their brands. As the leading sports brand in the world, Nike has a clear marketing advantage over its competitors. Nike spends some of their annual revenues on advertising to build strong brands by using celebrity endorsements aim to grow the market share in the golf segment. Golf product brand equity depends on the performance of its endorsed players. The performances of the professional golfers sponsored by each brand strongly relates to sales. Innovation in the golf industry is an important part of equipment adoption. Because of the fleeting life...
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