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REORGANIZING THE TOKYO DIRECT- SALE STORE OF MIRROR!MIRROR! INTRODUCTION:
Our company, Mirror! Mirror! is a new innovative virtual fitting mirror with high technology. The company set the average unit price as $999.00, and opened three direct- sale stores, which is in Paris, New York, and Tokyo. We aim to achieve about $269 million in sales and have a sales goal of 270,000 units. But the Tokyo direct-sale store of our company did not achieve their revenue target, and there are 28,000 units of unsellable mirrors left in Tokyo warehouse. This problem has been ongoing for a while, and there are two problems we have to solve as soon as possible. The first one is find a feasible method to eliminate this unsatisfactory situation; the second one is deciding how many products we will send to the direct-sale store next year. The report will deeply analyze and compare two alternative plans to help my company to make an informed decision, and I will call them Plan A and Plan B in the following pages. STATUS DURING THE 2013:
There are numerous reasons why Tokyo direct-sale store did not achieve the set goal. For example, we do not promote enough in Tokyo, Japanese customers did not accommodate our western style commercial, or he potential clients would hold back to see what happens next. We spent $500,000 at the beginning to open the Asian market, and we stopped the all of promotion activity until our sales volume fill down below one thousand units, then we restarted the promotion. Expect April, there is no any month sale more than 5000 unit. DESCRIPTION OF PLAN A:
The first plan suggested is for our company to send the same quantity of product as last year to direct-sale stores, and restructure the marketing rights to the Japan local agency company. This plan has been considered because this is

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