My Lee-AannGuide Questionnaire
( SUMMARY OF THE PROJECT )
A. What is the name of the firm?
B. Where is the location of head office and plant site?
Philippines / Southern Tagalog / Bacoor / Pasay City / Tramo St., 2316,
C. Give a brief description of the project?
Mang Inasal Philippines, Inc. operates quick service restaurants. It specializes in
chicken inasal and various pinoy products. The company„s menu include pinoy palamigs,
pinoy and keso burgers, beef sinigangs, and bangus sinigangs. The company was foundedin 2003 and is based in Iloilo City, the Philippines. It has additional offices in Luzon,Visayas, and Mindanao. As of November 22, 2010, Mang Inasal Philippines, Inc.operates as a subsidiary of Jollibee Foods Corp.
D. What are the highlights of major assumptions made such as market projections, share and prices, investment costs, method of financing, etc.?
1. Market Projection
Mang Inasal Philippines Inc. is preparing for its planned Initial Public Offering(IPO) in the first quarter of 2011 as it remains confident of good businesspotential and further expansion. Chairman Edgar Sia II said the public listing strategy is to “further improve transparency of Mang Inasal where the emphasis ison good management because of publicaccountability. “Thecompany, thatopened its first store last Dec. 12, 2003, has tapped Fortman Cline as its financialadvisory firm to handle the preparations for listing with the Philippine Stock Exchange. He also added that the company, the first of its kind in the Philippinefranchising industry, intends to raise more funds to build more commissaries,company stores and a permanent headquarters. “The IPO is also a vehicle for employees and existing franchisees to invest in Mang Inasal so they could benefitmore through dividends,” said the Chairman.
. 2. Market Share
Key Success Factors in the IndustryIn a company such as Mang Inasal,...