...questions “Marketing is managing profitable customer relationships” (Armstrong & Kotler, 2011, p.4). In marketing you want be able to get new customers, while also still satisfying your existing customer. Word of mouth marketing from customers is business’s best and worst thing for a company. If customer was impressed it makes a company look really good, but if customer was not impressed you could also lose customers because of what another customer said. The end of day goal in sales is to profit through sales volume, and marketing’s end day goal is to profit through customer satisfaction. I do think that marketing and sales should be included as part of the sales organization within a company. Marketing gets the customers in door, so then the sales team can sell the correct product to the customer. Marketing and sales need to work hand and hand, to make sure marketing is getting the right people in the door to get the product. Armstrong, G., & Kotler, P (2011). Marketing: An Introduction (10th ed.). Upper Saddle River, NJ: Prentice Hall. Planning is very important in marketing because you have to know how to market your products. A market plan is made of strategic and tactical plans. “The marketing planning process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort”( Kotler & Keller, 2012, p15). A market plan should be updated...
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...Curriculum Vitae Daniel Alex Wache Kapila Tel: Mobile: +260 977 12 33 91 or +260 972 45 95 63 or +260 954 12 15 58 email: dwaj2007@yahoo.com |PERSONAL PROFILE | | | | | |SEX: MALE | | |DATE OF BIRTH:29TH August, 1973 | | |AGE: 39 YEARS | | |Married and Children : 4 ( two Boys and two Girls ) | | |Nationality: Zambian ...
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... Ambition and Motivators will be highly considered. The career path I choose is in the field of Sales and Marketing in the tourism sector. The main reason I chose this field is the interest, passion and challenges that are faced. At the same time, the opportunity to meet high qualified people around the world is second reason that made me want to pursue this career. Working in such a field is challenging, doing constant research on the changing market trends globally to be a top player. Lastly, the high income and incentives are highly attractive. Information of person interviewed I interviewed the Sales and Marketing Manager and Head of Collections of Platinum Capital Holdings Pvt Ltd, Maldives, Mr. Ahmed Sofwan. As per the interviewer after completing his Edexcel A’ Level, he pursued a degree in accounting and finance. He successfully completed his degree in Bachelor of Science Accounting and Finance at Stansfield University, Singapore. After completing the Degree from Singapore he went back to Maldives, his very first job landed as a Senior Assistant Accountant in VB Brothers Pvt Ltd, Maldives. The main responsibility is to manage the accounts of high clients, and keep them informed of the payments due dates. Within this one year of service, he explored his interest in the field of Marketing in the tourism sector. He found out that marketing field offered a lot more variety of work...
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... My individual Assignment is on the PIZZA Industry that should be basically about. A rubric for each of the potential topics is included in this spreadsheet. As you make your selection, think about which topic interests you the most! Make sure you read the FAQs below before you begin. Requirements for All Topics • Use APA —12-point font, legible font, double-space your text, use one-inch margins on your pages. • Properly cite all sources and use quotation marks or some other formatting to clearly identify all words which are not your own. • Review the tutorials located in our course Syllabus for additional information about originality. • Course Drop Box is configured to auto submit your work to Turnitin.com should be in your own words • Use the appropriate rubric for your topic selection. • Follow the rubric guidelines for length. • Your work must be original to this assignment. Do NOT reuse a paper from a prior course • Review the FAQ’s below for additional direction. FAQ’s Question 1: Does this paper replace the group business plan? No, this paper is in addition to your group business plan. Question 2: Should I use my team’s business idea for this paper? Some students find it easier to use the same topic, but you may choose another business idea for this paper if you prefer. Question 3: I noticed these topics are also subsections in the group business plan rubric. May my team reuse my work from this paper in our final written business plan? Yes,...
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...– DQ 1, What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. Marketing is the foundation, direction, and/or functions an entity uses to produce a product, service, or idea and makes certain that the product, service, or idea they produce reaches consumers. There are a couple benefits and drawbacks to incorporating marketing into the sales function of an organization. The benefits of incorporating marketing into the sales function of an organization is the marketing function can decrease operating expense defining the consumer’s needs and wants which will decrease the cost. The drawbacks of incorporating marketing into the sales function of an organization deals with micro marketing and macro marketing. Being socially responsible and ethical to both, consumers and non consumers, may increase sales costs, due to production costs, and decrease sales profits (Perreault, Cannon, McCarthy, 2011). I do feel that marketing should be included as part of the sales organization within the company because services that the company provides in a marketing sales aspect can apply the analysis so that the consumers needs and wants can be analyzed. Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011).Basic marketing: A marketing strategy planning approach (18th ed...
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...Final Project: Marketing Plan University of Phoenix MKT 230 Jose A Torres Sunday, August 19, 2012 In my marketing plan, I will combine a few different services but concentrate on two to three services but the concept of the company being promoted is a different kind of customer Service Company. The company would offer photo/video services, paralegal services for attorneys, notarizing signing agents, consumer bankruptcy petition preparation, and a joint venture with bankruptcy attorney Sean Fleming to provide a complete debt elimination credit-rebuilding program. That is why I am calling the company "The Torres Networking Group" or TNG, LLC because it will be more of a consulting company with these services. This is a real world example; it is a company that I am launching, and by the beginning of 2013 when I receive my small business, funding the company should have a fully functional interactive website and a retail location in Elgin, Illinois (Welcome to the Illinois Hispanic Chamber of Commerce, 2011). My marketing plan is not just a project and an exercise it is a personal dream of mine that I have wanted to realize since 2006. Based on the research I have performed and the analysis I have decided to provide these services in the first marketplace such as Kane County in Elgin, Illinois. This would be a retail location with a photo and video studio included for consumers. At this location, we would offer services...
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...[pic] Sample Business Plan (A Service) SMITH E-COMMERCE CONSULTING Mary Smith October 31, 2014 |Section 1: The Business Profile | |Description of My Business | | | |I plan to provide a complete service for the design, installation and maintenance of E-commerce marketing functions for my retail | |clients. I intend to evaluate the success of each installation and follow up to make changes to improve the effectiveness of the each | |site. | |Targeted Market and Customers | | | |My customers will be small businesses that can enhance their present sales by the utilization of E-commerce. Typical clients will | |require sites for the dual purpose of providing 24-hour information to customers as well as providing...
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...Sample Business Plan (A Service) SMITH E-COMMERCE CONSULTING Mary Smith July 12, 2011 Section 1: The Business Profile| Description of My BusinessI plan to provide a complete service for the design, installation and maintenance of E-commerce marketing functions for my retail clients. I intend to evaluate the success of each installation and follow up to make changes to improve the effectiveness of the each site.| Targeted Market and CustomersMy customers will be small businesses that can enhance their present sales by the utilization of E-commerce. Typical clients will require sites for the dual purpose of providing 24-hour information to customers as well as providing a purchasing venue. Potential clients are businesses in which E-commerce can provide additional incremental sales. The businesses will range widely: from restaurants to neighborhood drug stores.| Growth Trends In This BusinessThe market for my services is growing at an unprecedented rate. In 2004 and 2005, year-end holiday shopping increased 25% each year. Can you document from trade sources the anticipated rate of growth of your industry? If industry sources are not available, you will need to give a logical explanation as to the trend and potential of your intended market. This segment will provide you and your backers with information as to whether your market is growing or shrinking. | Pricing PowerInitially, my pricing power will be limited by what...
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...A PROJECT REPORT ON MARKETING | PROMOTION | | | | Avishek Dhital | 2/19/2014 | | ACKNOWLEDGEMENT First of all, I would like to express my sincere gratitude to the college administration, Kathmandu Institute of Science And Technology for allowing me to proceed with this project report. I am obliged to thank Mr. Keshav sir, Department of Marketing for his supervision, guidance, hints and help. Without his constant supervision and help our project would not have been in this stage. I am also so much happy to express my greatful thanks to Mr. Keshav sir for providing us with technical guidance and encouragement which has helped in the completion of my project. I would also like to express my special thanks to my friends Sabin Khatri, Santosh Phuyal and Anuj KC for their valuable suggestion and technical help. It is also my pleasure to convey sincere thanks to all our colleagues and my family member for their moral support and encouragement. Last but not the list, I would like to thank all of them who have directly or indirectly contributed for the completion of my project. Any comments and suggestion will be gratefully received and acknowledged. TABLE OF CONTENTS 1) Acknowledgement……………………………….Page No 1 2) Meaning & Concept of Promotion………………Page No 3 3) Importance of Promotion………………………...Page No 6 4) Components of Promotion……………………….Page No 8 5) Objectives and Limitation of Promotion………...Page No 9 6) Build...
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...Sample Marketing Plan Marketing Plan Outline: A marketing plan is essential for the success of a business. The marketing plan will give prospective investors a good idea what need or want your business is solving. It will identify your own strengths and weaknesses, competition, and overall marketing strategy that will attract your target consumers. Here are some key components to the marketing plan. 1. Executive Summary: The executive summary should state who is in charge of the business, company description, competition differentiators, and key statistical proof why the business will succeed. 1. Business form: partnership, corporation, etc 2. What is your product/service? 3. How is your business unique? 4. Why are you or why do you want to be in business? 5. Objectives and goals 2. Situation Analysis: This is the assessment of operations to determine the reasons for the gap between what was or is expected and what has happened or will happen. The situation analysis should include a market analysis, SWOT analysis, and a competitive analysis. 3. Market Analysis: This will include the market forecast, market segmentation, customer information, and market needs analysis. 1. Who are your customers? 2. Is the market growing? 3. Is the market large enough for business to expand? 4. How is the market segmented? 5. Why is there a need for your business? Sample Marketing Plan 4. SWOT Analysis: SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats. The first...
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...try to convert it into a company. Management: In this business, we are getting two specialized persons as partners. They are my fried Mr. Mehedi Hasan who is a student of Bo- Chemistry and another person is Mr. Sarwar Morshed, student of Genetic engineering. These two persons will look after the production side. And I will care for the marketing side. Location analysis: Highest sugarcane growing area of Bangladesh Site for my factory Location of my factory Factory: From the above map of our country, we can see that highest amount of sugar cane grows in the northern part of our country. In the map, the dark area is RAJSHAHI, CHAPAINABGANJ, NATORE, PABNA, KUSTIA and MEHERPUR district. Among these districts, Natore and Chapinababganj produce the highest amount of sugar cane. So I have selected Natore district to establish my factory. My factory will be in the Gurudashpur thana of Natore district, which is beside the Dhaka-Rajshahi highway. I will need 5 acres of land for the factory. Bottling: After extracting the fresh juice in the factory, the juice will be carried to Dhaka. The bottling will be completed in Ganda of Savar thana under Dhaka district. I will not make any bottling plant. The bottles will be supplied by TABANI beverage ltd. Later we have the plan to make our own bottling plant.s PRODUCTS The product: The product is fresh sugar cane juice in fresh packs. At present...
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...Prepare a business plan It is essential to have a realistic, working business plan when you're starting up a business. A business plan is a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success within your business. * The audience for your business plan Many people think of a business plan as a document used to secure external funding. This is important because potential investors, including banks, may invest in your idea, work with you or lend you money as a result of the strength of your plan. There are many other benefits to creating and managing a realistic business plan - even if you just use it in-house. It can: * help you spot potential pitfalls before they happen * structure the financial side of your business efficiently * focus your development efforts * work as a measure of your success The following people or institutions may request to see your business plan at some stage: * banks * external investors - whether this is a friend, a venture capitalist firm or a business angel * grant providers * anyone interested in buying your business * potential partners You should also bear in mind that a business plan is a living document that will need updating and changing as your business grows. Regardless of whether you intend to use your plan internally, or as a document for external people...
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...RIM Q3 Marketing Update 29th September 2010 Richard Jones & Melvin Tan Structure • Review of 5 Marketing Strategic Components & our approach • Q2 SEA launch review & learnings • Proposed Q3 plans • Summary Brightstar Confidential & Proprietary 2 Marketing Strategy Definitions: what we will influence Marketing Strategy Themes Customer Experience & POSM Trade Marketing & Training Definitions All material points of physical contact with endusers Activities that ensure our Vendor partners are connected with the our customers & end-users; TTL execution that drives sell-through All communications (print & on-line) with customers & end-users Mechanics to encourage end-user loyalty, increase spend & to drive sell-through Activities to provide technical and after-sales support to end-users. Includes delivery of CRM opportunities Online, PR & Digital Marketing Consumer Incentive Programmes Customer Care Marketing Strategy Components: what we deliver These Operational & Tactical mechanics are co-developed by Regional & Local Marketing teams. They are then implemented by Local teams, with Regional review Customer Experience & POSM Fixtures In-store Literature Store-in-a-store Dummy units Live units Live SIMs Design, manufacture & Design & production of ininstallation of fixtures store literature: consumer or (or a combo of the retail staff focused above) Design & delivery of store-in-store environments Sourcing dummy handsets for retail Sourcing SIM cards Sourcing live for live...
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...Monthly Fix income: $7.000 to $ 10.000 Finance required -The initial investment for this business if $5000 from my own resources Assumptions The financial tables on the subsequent pages are based on the assumptions listed below: ♣ [List your financial assumptions. These can include seasonal adjustments, drought or interest rates etc.] Start-up costs for [YEAR] [Double-click the table below to enter your details or attach your own start up costing sheet at the back of this business plan.] START-UP COSTS Cost ($) EQUIPMENT/C APITAL COSTS Cost ($) Registrations Business purchase price $0 Business name $0 Franchise fees $0 Licences $0 Start-up capital $1.000 Permits $0 Plant & equipment Domain names $100 Vehicles $0 Trade marks/designs/patents $0 Computer equipment $0 Vehicle registration $0 Computer software $0 More… Phones $0 Membership fees Fax machine $0 Accountant fees More… $0 Solicitor fees Rental lease cost (Rent Security system $0 aUdtivlitayn cceo/ndneepcotsioitn)s & bonds Office equipment (Electricity, gas, water) Furniture $0 Phone connection $240 Shop fitout $0 Internet connection $0 More… $0 Computer software $0 Training Wages Stock/raw materials $2.000 Insurance Building & contents $0 Vehicle $0 Public liability Professional indemnity Product liability Workers compensation Business assets Business revenue Printing $1.000 Stationery & office supplies Marketing & advertising $1.000 More… Total start-up costs $4.340 Total equipment/capit $1.000 Profit and loss forecast [Double-click...
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...Market Mix The Four P’s Price, Product, Promotion, and Place My company has decided that we want to sell a particular product or offer a service? This product will be based on Coffee. Not just hot coffee’s – but Iced Coffee’s with different flavors. As the company grows we will introduce 2 simple baked goods, English Scones and muffins. Deciding to sell these certain products will keep it simple in the beginning. As my company action plan will employ the market mix, and the essentials of the four P’s that will enable me access to get the goods and services to the customers that I am targeting in my local area. The action plan is called the “Marketing Mix”. The marketing mix is one of the biggest and most critical decisions that a company can make. A bad marketing mix can result in poor performance and the potential for financial losses. One has no wish to be alone with a great cup of coffee and a Blueberry Scone watching the Casey Anthony Trial in an empty Coffee Shop. Now that’s a bloody nightmare there.(Fulton et al, 2006) The Origins of the Market Mix Plan It is well known the marketing mix plan created and well defined by McCarthy some forty years ago. It is commonly used to date as the standard outline and set of marketing tools that a firm uses to pursue its marketing objectives or goals (Kotler and Keller, 2006). The marketing mix is then broken down into four distinct categories. These categories are called the four P’s or Product...
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