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Feasibility Plan
Framework

Frank Moyes and Stephen Lawrence
Deming Center for Entrepreneurship
Leeds School of Business
University of Colorado Boulder

1
Feasibility Plan Framework © 2003 Regents of the University of Colorado

August 2003

Feasibility Plan
Framework
Introduction
A feasibility plan asks two questions of a potential venture
Will anyone buy the product or service?
Can it make a profit?
While the questions are straightforward, the answers are anything but. These two simple questions quickly lead you to a raft of others that you will address in the following sections:
• Opportunity or need
• Product/Service description
• Target market
• Unique benefits
• Competitive analysis
• Sustainable competitive advantage?
• Risks
• Profitability, break-even and investment required
• Conclusions
• Recommendations
For high-tech ventures there is a third question that needs to be addressed - will the product/service actually work as designed. Determining the technical feasibility is not within the direct scope of this Feasibility Plan.
Venture Description
Provide a brief description of the business. What products or services are being offered? Where is it located? You should not assume that the reader is familiar with your product/service, so be sure to explain and describe it carefully.
Opportunity/Need
1. Describe the market opportunity. What trends are favorable to the venture? Is the market growing?
2. Estimate the market potential ($, customers, units, transactions, etc.).
3. Describe the market structure. Is it fragmented or dominated by large players? What channels exist and are they accessible? Are there barriers to entry? It may be useful to consider the value chain?
4. Describe the compelling need for the product/service? What problem is being solved? 2
Feasibility Plan Framework © 2003 Regents of the University of Colorado

August 2003

5. Consider the

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