...Mystic Monk Coffee Case. 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary established the future direction for Carmelite Monks. He determined clear sense of the future, directions and inspiration for the goal setting. The biggest vision of Father Daniel Mary included expanding the monastery by acquiring the Irma Lake ranch for its current listed price of $8.9 million. This would enable to build a retreat center, a Gothic church, a convert for Carmelite nuns, hermitage and transform the small brotherhood of 13 monks to 30. Father Daniel Mary believed that Mystic Monk Coffee could fund the purchase of the new land. The vision of the Mystic Monk Coffee was to make the vision a reality, by “turning the coffee into the land”. The mission of the Carmelite Monks of Wyoming was to be able to earn money to buy the Irma Lake ranch and to expand from 13 monks to 30, gothic church, retreat canter and convent. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Production of Mystic Monk coffee didn’t generate the kind of cash flows to pay for the Irma Lake ranch. Father Daniel Mary has set definite objectives and performance targets for achieving his vision. Objective 1: Increase the production of coffee. Coffee sales...
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...Case Summary The Wyoming Carmelites began in 2003. These 13 Carmelites, under the leadership of Father Daniel Mary, live a humble and disciplined life. They wake up before the sun rises for worship then dedicate 7 hours to manual labor to support the wellbeing of their small estate. After that, they break for prayer again, have a meal, and end their day in prayer and worship before repeating the same process the next day. Each monk in the monastery has his very own unique skill that contributed to wellbeing of the cloister. One brother is a mechanic, another a carpenter; there’s a cook, a secretary, and Brother Java, the master roaster of coffee beans. Interestingly, he himself does not drink coffee. However, it is obvious he and the other men who run Mystic Monk Coffee (MMC) have an expansive knowledge of the coffee industry. Most entrepreneurs start a business in order to solve a problem, earn more money, or to make a substantial contribution to society. Father Daniel Mary, is no exception. Father Daniel Mary had a goal to purchase a larger plot of land to support his followers and the future prospects of his guild. His hope was to upgrade from their modest, small abode to a larger estate that would provide for 30 monks, a retreat center, convent for Carmelite nuns, vocations, gardens, and farm land complete with cattle. The asking price for the ranch he wanted to purchase was a whopping 8.5 million dollars. Not discouraged by such an enormous price tag, he contemplated a...
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...Mystic Monk Coffee Executive Summary More funds are needed to establish the new Carmelite Order than exist. Thus, a summary of revenue sources, expense statements, and the business model of Mystic Monk Coffee is presented. The coffee industry is also analyzed. Characteristics of Mystic Monk’s Coffee and how that affects its revenue generation is discussed. An analysis on increasing production capacity and subsequently reaping increased revenues is discussed. Finally, recommendations for converging to full production capacity and revving up marketing are given. Problem Statement Father Daniel Mary aimed to establish a new Carmelite Order of the Monks in the Rocky Mountains. The current order includes a ranch home on 42 acres to accommodate 13 monks. The monks are considering Irma Lake Ranch, a 496 acre property with a 17,800 sq ft remodeled residence, caretaker house, guest house, hunting cabin, and dairy and horse barn, for $8.9 million. Considering the scope of the revenue generating business and donations they have received, Father Daniel Mary must determine how to fund the new establishment. While the existing operations generate revenue, the monks must increase product capacity and increase volume to generate more sales of coffee to amass enough funds to purchase Irma Lake Ranch. Summary of Facts Currently, the Carmelite Order has a donation of $250,000 from the community. Local business owners have also started a foundation to amass donations in the monastery’s...
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...Analysis of Mystic Monk Coffee 1. Executive Summary As the Prior of the Carmelite Order of monks in Clark, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. He has a clear vision that he wants to expand the monastery by buying a 500-acre ranch, which can enable to build a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage including 30 monks. Father Daniel Mary cannot make the vision come true unless he can collect enough money to pay for the $8.9 million listing price of that ranch. In this circumstance, the vision for Mystic Monk Coffee (MMC) is to sell more coffee to fund the Carmelite Monks of Wyoming. Therefore, the mission of the Carmelite Monks of Wyoming is to develop an action plan that would enable MMC to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize Father Daniel Mary’s vision of buying that ranch. In order to obtain more market share and increase the profit of MMC, Father Daniel Mary should cooperate with local groceries and other Carmelite churches to distribute its coffee packages offline and use social media to enhance its brand awareness. 2. Problem Statement Even though the Carmelites has received a $250,000 donation and the monastery has earned nearly $75,000 during the first year of coffee roasting operation, the fund of fully buying that ranch is far more way from the listing price. As...
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...aDakota Oxford BUSN 495 1/7/16 Mystic Monk Coffee Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? * Yes, Father Daniel Mary wants to create a spiritual oasis for monks, nuns, and priests. Father Daniel Mary established his own vision for the future of the Carmelite Monks of Wyoming. The vision for the Monastery is to “Strengthen the whole church in America and be a spiritual oasis for America”. He sought for a new monastery that could accommodate 30 monks, a haven for layover visitors, a Gothic church, an abbey for Carmelite nuns, and a hermitage on a large portion of land called Irma Lake Ranch that costs $8.9 million. The vision for the Mystic Monk Coffee is to expand its operations through the purchase of a new brewery which would be capable of producing more coffee therefore generating more funds for the vision for the new monastery. The mission of the Carmelite Monks of Wyoming is to live a life of solitude and prayer while working to earn profits in attempts to make the vision of Father Daniel Mary come true. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? * Yes, Father Daniel Mary did have set definite objectives and performance targets for achieving his vision. Since purchasing...
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...1. Has Father Prior Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? a. Father Daniel Mary has a direction in which he would like the Carmelite Monks of Wyoming to steer towards. He wants to create a new Mount Carmel in the Rocky Mountains. Father Prior wishes to increase his small brotherhood of 13 monks living in a small home used as a makeshift rectory to having 30 monks located on a 500-acre monastery. This would also accommodate a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. His vision for the Mystic Monk Coffee is to be able to sell enough to purchase a nearby ranch that will fulfill his visions for the new Mount Carmel. The mission of the Carmelite Monks is the same as Father Priors; they would like to raise enough money to relocate to a more suitable location to carry out their life they’ve dedicated to worship. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? a. Father Prior has set objectives to purchase a ranch by selling more coffee. They also have plans to purchase a new roaster to be able to produce more coffee. However, they have not set any goals or made any financial objectives as to how much coffee they need to produce to obtain the money for the ranch and also make...
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...Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes. What is his vision for the monastery? A new Mount Carmel in the Rocky Mountains. What is his vision for Mystic Monk Coffee? To produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website. What is the mission of the Carmelite Monks of Wyoming? A 500-acre monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage presented a formidable challenge. produce a Mystick Monk website. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Yes. Father Daniel Mary saw a vision and outline how he was going to achieve his vision. 3. What is Father Prior’s strategy for achieving his vision? He would use a $250,000 toward the purchase and $75,000 earn during the first year for coffee sales. Then the profit from the website sales will pay off the property in the future. What competitive advantage might Mystic Monk Coffee’s strategy produce? With a touch of a finger you can get it deliver to your home. Catholic religion people will purchase the coffee because of the between the two. 4. Is Mystic Monk Coffee’s strategy a money-maker? Yes. He have it make out to the point of paying off the property. What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? 5. Does...
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...CASE ANALYSIS – The Case of Mystic Monk Coffee BUS 5480 Strategic Management January 25, 2015 Executive Summary The case of the Mystic Monk Coffee operations details the business vision of the Clark, Wyoming Carmelite monastery’s father prior. Father Prior Daniel Mary sought to expand Mount Carmel, his small monastery, which accommodated 13 cloistered monks. He envisioned a monastery much larger than the small four-bedroom home he and the other monks occupied. The Irma Lake Ranch, located outside of Cody, Wyoming, was the 496-acre ranch he found that would live up to his vision of comfortably accommodating 30 monks, a convent for Carmelite Nuns, a Gothic church, a hermitage, and a retreat center for lay visitors. While the Irma Lake Ranch fit beautifully into what he planned to establish with the new Mount Carmel, it came with an $8.9 million obstacle. The $8.9 million price tag on the ranch led Father Prior Daniel Mary to consider ways in which to gain the required funds. In its first year, Mystic Monk Coffee, the monastery’s coffee business earned approximately around $75,000. In addition, the monastery received a donation of $250,000 and local Cody business owners started a foundation for Mount Carmel as well. While this was a decent start, the monastery would need to collect much more money to purchase the ranch. The monks of Mount Carmel believed that through earnings from Mystic Monk Coffee and public donations, they would soon reach their goal. Recommendations...
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...TEACHING NOTE 1 CASE Mystic Monk Coffee Case 1 Teaching Note Mystic Monk Coffee OVERVIEW T his 4-page case requires that students consider the future direction of a monastery located in Clark, Wyoming and evaluate the vision, strategy, and business model of the fledgling Mystic Monk coffee business. As the case unfolds, students will learn of Father Daniel Mary’s vision to build a new Mount Carmel in the Rocky Mountains and transform the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Father Daniel Mary had identified a nearby ranch for sale that met the requirements of his vision perfectly, but its listing price of $8.9 million presented a financial obstacle to creating a place of prayer, worship, and solitude in the Rockies. Father Daniel Mary hoped to fund the purchase of the ranch through charitable contributions to the monastery and through the profits of its Mystic Monk coffee business, which had earned nearly $75,000 during its first year of operation. SUGGESTIONS FOR USING THE CASE This case was written as a leadoff case and was carefully crafted by the case author to require students to draw upon most all of the concepts discussed in Chapters 1 and 2 to sufficiently prepare for a class discussion of the case. The case involves issues relating...
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...“Mystic Monk Coffee” Assignment Questions: Q1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. He has expansionary plans for both the Carmelite Order and for Mystic Monk Coffee. The expansionary plans for both are part of Father Daniel Mary’s vision to transform the small brotherhood of 13 Monks living in a modified former residence that is serving as the current rectory for the monks into a 500 acre monastery for the Carmelite Monks of Wyoming. What is his vision for the monastery? His vision for the monastery included increasing the size capacity of the Monastery for 30 monks, a convent for Nuns and the grounds would be home to a Gothic Church, Hermitage and a Retreat Center for Visitors. Father’s vision is to recreate a Rocky Mountain version of “Mt. Carmel” for the Wyoming Order of the Carmelite Monks. What is his vision for Mystic Monk Coffee? The vision for the Monastery is directed tied into his expansionary vision for the operations of Mystic Monk Coffee. His vision for Mystic Monk Coffee is to increase the profitability of the operation in order to financially fund the future purchase of the ranch that would be the site of the expanded new Mt. Carmel. Sales of Mystic Monk Coffee were initially focused within a niche market of Catholic Consumers that were dedicated to supporting the vision of the order but had begun to extend...
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...http://testbankinstant.com CASE 1 Crafting & Executing Strategy 18th Edition 265 Mystic Monk Coffee Overview T his 4-page case requires that students consider the future direction of a monastery located in Clark, Wyoming and evaluate the vision, strategy, and business model of the monk’s fledgling coffee business. As the case unfolds, students will learn of Father Daniel Mary’s vision to build a new Mount Carmel in the Rocky Mountains and transform the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Father Daniel Mary had identified a nearby ranch for sale that met the requirements of his vision perfectly, but its listing price of $8.9 million presented a financial obstacle to creating a place of prayer, worship, and solitude in the Rockies. Father Daniel Mary hoped to fund the purchase of the ranch through charitable contributions to the monastery and through the profits of its Mystic Monk coffee business, which had earned nearly $75,000 during its first year of operation. Suggestions for Using the Case This case was written as a leadoff case and was carefully crafted by the case author to require students to draw upon most all of the concepts discussed in Chapters 1 and 2 to sufficiently prepare for a class discussion of the case. The case involves issues...
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...the case about? The case focuses on the future of a monastery located in the Rocky Mountains and the vision and strategy of its coffee business. The vision of the monastery is to buy a ranch of $8.9 million in the Rockies. The point of the case is to evaluate to what extent Mystic Monk Coffee can be relied to provide the financial resources to achieve the monastery‘s vision and make recommendations to improve Mystic Monk Coffee's performance. Mission The mission for the Carmelite Monks of Wyoming was to be able to buy a nearby ranch that met Father Daniel Mary’s requirements of his vision. Father Daniel Mary’s vision is to transform the small brotherhood of 13 monks living in a small house used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Father Daniel Mary had to came up with an execution plan that would enable Mystic Monk Coffee to minimize the effect of its monastic constraints and maximize the potential of monastic opportunities, so the monastery could achieve its main mission that was to earn the money to achieve their vision. S.W.O.T Analysis Strengths • Mystic Monk Coffee is produced by using high-quality fair trade/organic Arabica beans. • It offers a variety of flavors. • Mystic Monk Coffee website features T-shirts, gift cards, CDs,and coffee mugs. Weaknesses • The capacity of Mystic Monk Coffee's...
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...CASE 1: MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming through his vision of creating a new Mount Carmel. His vision for the monastery is to acquire the 496-acre Irma Lake Ranch and build a monastery with accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. The vision for Mystic Monk Coffee is to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and to realize Father Daniel Mary’s vision of buying the Irma Lake Ranch. As for the Carmelite Monks of Wyoming, their mission is to live out their lives in the monastery devoting to prayer and worship, and to understand the reality of vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered religious life. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? It does not appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision, but rather general ones. His ultimate objective is to purchase the Irma Lake Ranch; therefore he needs to generate enough profits from...
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...CASE 01 - MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary Has Established a future direction for the Carmelite Monks of Wyoming. His vision for the monastery is to transform their small brotherhood of 13 living in a small home used as a makeshift rectory into a 500-acre monastery. His vision to acquire the Irma Lake Ranch for them to provide accommodations for 30 monks, have a retreat center for lay visitors, build a Gothic church, have a convent for Carmelite Nuns, and a hermitage. Father Daniel Mary’s vision for Mystic Monk Coffee is to minimize the effect of cloistered monastic constraints and for it to be a stronger source of income for the monks to acquire the Irma Lake Ranch. The Mission of the Carmelite monks of Wyoming is to be able to increase the number of monks to 30 who will live out their lives in the monastery who understands the reality of the vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered religious life. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Father Daniel Mary has not set definite objectives and performance targets to achieve his vision. He and the monks have only made steps widening the reach of...
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...Mystic Monk Coffee Case * Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? * yes * What is his vision for the monastery? * He wishes to take the 13 monks who are living in a small home used as a makeshift rectory and move to a nearby ranch that would accommodate 30 monks, a gothic church, a convent for Carmelite nuns, a retreat for visitors, and a hermitage; essentially wants to create a new Mount Carmel in the Rocky Mountains * Acquiring a large parcel of land and making a new Mount Carmel * “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the Glory of God.” * What is his vision for Mystic Monk Coffee? * To generate profit to help turn his dream of purchasing land into a reality * What is the mission of the Carmelite Monks of Wyoming? * Use Mystic Monk coffee profits and donations from townspeople and Catholics to fund a purchase of land to create a Mount Carmel in the Rocky Mountains * Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his mission? * Raise $8.9 million; use current donation of $250,000 * Yes. Acquire property through donations and profits generated by the monastery’s Mystic Monk coffee operations; $250,000 donation to support whatever purpose monks chose; group of Cody business owners...
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