What is the mission of Namaste Solar? Namaste Solar started mission was "to propagate the responsible use of solar energy, pioneer conscientious business practices and create holistic wealth for our community." According to the company's brochure, holistic wealth was wealth that "benefits all stakeholders equally - customers, employees, investors, communities and the environment - as opposed to inequitably benefiting any stakeholders at the expense of any others".
How does the mission reflect the company's values? As Namaste pursues its mission, the company's behavior is guided by its values. The company's values are part of its DNA. They guide the way Namaste Solar works with its business partners, within its community, and with each other.
With respect to care for the earth, the company's core activity was designing and installing solar energy systems. In 2008, it remodeled its building in Boulder to be LEED-gold certified (indicating energy and environmental excellence in design), including - of course - a solar electric system. The company pursued zero waste operations by recycling all of its waste materials, and its installers used a fleet of hybrid and biodiesel vehicles.
With respect to care for the customer, the company committed to "the best possible" customer experience. It offered a 10-year warranty on all residential installations, and reimbursed customers for lost energy production when equipment was out of service for repairs.
With respect to care for the community, Namaste Solar annually donated 1 percent of its revenues in the form of solar system installations to community nonprofits. It also employed one person whose sole job was to perform educational outreach in the community about solar energy.
With respect to care for the company, Namaste Solar was committed to creating a collaborative and equitable culture. It supported...