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Namm

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Introduction

NAMM also known as National Association of Music Merchants is the trade association of the international music products industry.This association was found in 1901 which has been a driving force of the music products industry empowering both large and small businesses to amplify profit productivity and reduce cost of doing business.The objective of the association is “ to unify, lead and strengthen the global music products industry and increase active participation in music making”.

Could you please tell about the inspiration and how the association was formed ?
Even before there was an association, there was a belief in music. This belief lead to the vision “ We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of the right” and to the mission which is “ To strengthen the music products industry and promote the pleasures and benefits of making music”. This vision and mission of the association attracted a flourishing community of thousands really passionate about music and companies which buy and sell music instruments that helps millions of people to produce music. Thus the association was formed.

What is the NAMM show all about ? It is the largest trade-only event for the music products industry held mostly in January at Anaheim, California in Anaheim Convention Center. The participants of this event is mostly famous musicians, many of whom are endorsed by exhibitors and come to promote their own signature models and equipment. This trade only show caters to domestic and international dealers and distributors and attended by employees and guests of the exhibiting manufacturers and NAMM member retailers and distributors. This gives an opportunity for the members to build personal relationships through face to face meetings with industry professionals. This year NAMM honored Graham Nash with its “Music for Life” award for his 40-years of legendary musical contributions.

How to become a member of NAMM ?
NAMM Membership is restricted to a select group of companies that meet the association's Membership criteria in general, those companies that manufacture, distribute or retail musical instruments or products. You can become a member by signing up through the website or during one of the trade shows provided you have the required documents.

What are the benefits of becoming a member of NAMM ?
There are number benefits if you become a member of NAMM. Few them are attending the summer and winter trade shows conducted by NAMM which gives a platform to meet and check out products in the global market and stay up to date with important happenings. We also conduct NAMM U's which is a focused Idea Center sessions are taught by industry experts and packed with real-world solutions, tips and ideas on everything from new technology and retail sales to lesson programs, finance and marketing.

What are the new campaigns that NAMM has launched ?
We instituted an award which is called the ‘She Rocks Awards’ this Award pays tribute to women who display leadership and stand out within the music industry. Previous award recipients include female industry leaders Sheila E, Colbie Caillat, Orianthi, The Bangles are a few of them. NAMM young professionals is an event organized for industry professionals under 40 to connect with like-minded peers, build solid business relationships as well as learn from the veterans who’ve shaped our industry.

What is Museum of Making Music ?
It is a division of NAMM which opened to public in March 2000, this museum was developed to showcase and celebrate the music products industry. The museum has been a platform for cultural enrichment while preserving our musical heritage through special exhibitions, innovative concerts and educational programs aimed toward a wide range of audiences. There is a permeant display of hundreds of vintage instruments, audio and video clips.

What is NAMM foundation and what are the main objectives and programs of the foundation ?
The mission of NAMM foundation is “advancing active participation in music making across the lifespan by supporting scientific research , philanthropic giving and public service programs”. The NAMM foundation provides grants for non-profit organizations which provides music education for all ages and help learn and create music. The foundation also provides grants and scholarships for individuals who does music research and make make music. The foundation has launched a campaign called ‘Support Music’ which is a program brings together non-profit organizations, schools and business to assure that all communities support music and music education for all ages and all children have the opportunity to grow up with music.

What are the new ventures of NAMM this year ?
This year on January 20th NAMM launched a new app called “Sesame Street Makes Music”. This music making app exposes kids to musical instruments and allows them to play their favorite songs with Abby, Cookie Monster, Elmo and Ernie introduces basic musical elements and a variety of music genres. The aim was to create a new generation of music makers in our community. A collaboration with College Music Society the presentation of the Generation Next program at The 2016 NAMM Show which is to explore careers in music along with access to the world's important music products trade show.This provided them with professional development sessions and valuable networking opportunities that can help them launch careers in music and the products industry.

What are future events by NAMM ?
Summer NAMM returns to Nashville’s music City Center on June 23-25. Global growth opportunities abound at NAMM Musikmesse Russia on September 15-18. The NAMM Show returns to Anaheim on January 19–22, 2017. Then in 2018, the global music product industry will return to Anaheim with room to grow into the new, modern wing of the Anaheim Convention Center that is currently under construction.

References

1.https://www.namm.org/news/press-releases/music-industry-hits-high-notes-2016-namm-show
2. https://www.namm.org/issues-and-advocacy
3. https://www.namm.org/membership/namm-young-professionals
4. https://www.namm.org/thenammshow/2016

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