...marketing mix of National Bookstore in the Philippines. Product National Bookstore offers a wide range of products from the retail sale and distribution of books to the sale of various school supplies. National Bookstore’s products, specifically the school supplies, are mostly aimed for the students’ and office workers’ consumption and needs. However, the customers of National Bookstore are not limited to just students and office workers. The company also caters to kids through the sale of toys, coloring books, crayons and et cetera. Adults are also customers of National Bookstore since they avail of the various selections of books that National has to offer. Students and other consumers as well know that National Bookstore offers products of good quality and of affordable prices that are of great benefit to the consumers. National Bookstore also offers branded school supplies like Staedler, Stabilo, Cattleya, and et cetera. However, National Bookstore also offers their own product line named Best Buy which is more affordable than other brands. In effect, National Bookstore gives the option to its consumers to choose the products and brands that suit their tastes and that fit in their wallet. National Bookstore products have become a necessity for students and office workers. So much so, that Filipinos equate and refer to bookstores as National, like how photocopying is equated to Xerox and marker to Pentel. Filipinos rely so much on National Bookstore providing them...
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...Promotions New reusable shopping bag in NBS National Book Store is saving the earth one shopping bag at a time with its new reusable shopping bag. The RED bag (stands for Reduce Earth’s Destruction bag) is NBS’ response to the ever-pressing challenge of reducing solid waste by limiting the use of plastic bags in retail stores. As the largest bookstore chain in the country, it recognizes its role in the proliferation of non-biodegradable refuse and its greater influence in reversing this harmful practice. This red mesh tote is sturdy and can handle moderate to heavy purchases. It is ideal for office and school supplies shopping. It is roomy, durable, and most importantly, “earth-friendly.” With the launch of this “ecobag,” NBS hopes to help change the Filipinos’ consumption practices and do its part in caring for the environment. Avail of the RED bag for a minimum purchase of P1,000 or buy it for P65 only. Get P0.50 off your purchase every time you shop with the RED bag. Limited stocks only. Our vision is to build a thousand knowledge centers in the Asia-Pacific region by 2025. Our core values are: having Malasakit, being Innovative, having Dignity in what we do, being Service-Oriented and striving for Excellence and working as Team. Having this MINDSET is key to our success. Mission: Our purpose is to serve our customers with tools that enrich their minds and improve skills to ensure their success. All our efforts are concentrated...
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...I. Introduction Luck is only a small part of National Book Store's success. Through the hard work and powerful leadership of Socorro Cancio-Ramos and the late Jose Ramos with their family, the company has evolved from its humble beginnings into the biggest and strongest bookstore chain in the Philippines. The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels, and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers. They bought their merchandise from wholesalers and peddled them to smaller retailers. Liberation came, but the whole Escolta area was burned to the ground. Having all their stocks reduced to ashes left the couple with nothing but determination and an undying drive to succeed. And their persistence paid off. They were able to rebuild a barong-barong in the corner of Soler and Avenida Rizal in time to catch the post-war business boom. They went back to business using their door as a counter for selling textbooks, notebooks, pad paper, and pencils. Business went very well because during that time, there were only a few stores that sold school supplies and books. National Book Store's opening was strategically timed to welcome the first postwar school year. 1948 brought another trial to the Ramos' life. Typhoon Gene destroyed their store and soaked all the merchandise. But this did not dampen the spirit and tenacity of the couple...
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...Bernisca,Julie Ann P. BSBA 3C STAFFING PROCEDURE HUMAN RESOURCE PLANNING - Is a process that identifies current and future human resources needs for an organization to achieve its goals. Human resources planning should serve as a link between human resources management and the overall strategic plan of an organization. HR Planning Process It demands the HR manager to first understand the business requirement. Only if he comprehends the nature and scope of the business, will he be able to employ those who will deliver the required performance. When it comes to engaging the manpower, the manager should have a keen eye for spotting the talent. It ensures that the workforce is competent enough the meet the targets. While recruiting the new employees, the HR manager must calculate the expected workload. This way the HR department can design an accurate job profile and job expectations. Once you have the decided job descriptions, looking for candidates who fit the job will be easy. Don't be fooled by their qualifications, it is only the relevant experience that matters more. A good HR manager is one who has the zeal and passion to motivate his prospective employees to perform to their potential. RECRUITMENT - Refers to the process of attracting, screening, and selecting a qualified person for a job. All companies in any industry can benefit from contingency or retain professional recruiters or outsourcing the process to recruitment agencies. Recruitment...
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...Organizational behavior is an academic discipline concerned with describing, understanding, predicting, and controlling human behavior in an organizational environment. Organizational behavior has evolved from early classical management theories into a complex school of thought—and it continues to change in response to the dynamic environment andproliferating corporate cultures in which today's businesses operate. "The task of getting organizations to function effectively is a difficult one," wrote David A. Nadler and Michael L. Tushman in Hackman, Lawler, and Porter's Perspectives on Behaviors in Organizations. "Understanding one individual's behavior is a challenging problem in and of itself. A group, made up of different individuals and multiple relationships among those individuals, is even more complex…. In the fact of this overwhelming complexity, organizational behavior must be managed. Ultimately the work of organizations gets done through the behavior of people, individually or collectively, on their own or in collaboration with technology. Thus, central to the management task is the management of organizational behavior. To do this, there must be the capacity to understand the patterns of behavior at individual, group, and organization levels, to predict what behavior responses will be elicited by different managerial actions, and finally to use understanding and prediction to achieve control." The Behavioral Sciences Organizational behavior scientists study four primary...
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...Parfait Payroll System Highly Customizable Payroll System This payroll system have the ff feature : * web-based payroll ( cloud ready ) * free mysql database * runs on Linux,Windows and Mac * WAN / LAN / Single Connection ready * Designed for Philippine Settings * Unlimited number of employees * Unlimited number of users * Multi Division / Department / Branch / Cost Centers ready * Multi-bank support * User maintainable updates on SSS, PhilHealth, Pagibig and Tax tables * Loan file maintenance, Unlimited Loan Type, automatic deduction with loan status monitoring * Unlimited Other Income Type * Batch Upload of Attendance, Loans, Deductions and Other Income via MS Excel * Leave Monitoring, Leave conversion available * Bonus,Mid-Year,13th month and others benefits available * Company Employees Cooperative available * HMO,COOP support available * Doctor and Nurses, Drivers and Helper support available * Employment agency / BPO support available. * Government payroll support available * support for biometric devices available ( part of HRIS - Time and Attendance ) * Project Time Management System available as replacement for bio-metric ( part of HRIS - Time and Attendace ) * Multiple option on Statutory Deduction * 100% Government Compliance * Sending Payslip via email this payroll is ideal for : Private, Government, Project Based Payroll, Employment Agency, Hospital, Trucking, Cooperative and...
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...Nature of the Business National Bookstore is the leading retail chain of books and other supplies in the Philippines. Since their main targets are the students and office people, they provide them their “basic needs” with affordable prices. Aside from school and office supplies, they also offer equipment, gift items, toys, and room decorations. And during special days or events, they offer special items in compliance to the occasion. For example, they offer Christmas decorations and gifts during the “-ber” months and they offer gifts appropriate during the Valentine season. Furthermore, they also offer some services like printing, photocopying, lamination, binding, balloon making and many more. The business is open to keep their products modernized, by updating its shares and scouts from around the world for different sources. It holds on to current buyers’ needs, adding variety of products. Also, to encourage buyers to purchase their merchandise, they allow leisure reading. Often times, the bookstore would be seen near schools and universities or communities where their customers would most likely to be found. This creates their branches more accessible for consumers and at the same time profitable. But their purpose, vision and values are more for the benefit of the consumers: “Our purpose is to serve our customers with tools that enrich their minds and improve skills to ensure their success. All our efforts are concentrated to serve this purpose. We provide the largest...
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...CHAPTER 4 INDUSTRY AND COMPETITOR ANALYSIS Industry Analysis 4.1 Porter's Five Forces A. Rivalry among Competing Firms - Weak Rivalry among competing firms is considerably low since NBS has maintained its position on being the largest and top bookstore and distributor of the country. Moreover, there are relatively fewer sellers that any one company's actions have little direct impact on rival's business. Products of rival competitors were also somehow different in approach as to which, say, Fully Booked and Goodwill Bookstore focus on book retailing rather than offering school supplies. Even if firms compete with same books and other materials, the pricing strategy of NBS is relatively lowest among rivalry. This has been one of the advantages of NBS throughout the decades past. Lastly, competition has already transcended on internet based systems by delivering online services which fast-paced technology-driven consumers demand. Almost all competing firms have already adapt this change and continually to develop further their online marketing, promotions and strategies. B. Threat of New Entrants - Moderate Threats of new entrants for NBS is moderate since factors of relative price of substitute, low product differentiation, big switching cost to buyers, easy access to distribution channels and high capital requirement is considered. Relatively, strong partnerships with publishers would be advantageous for potential entering firms. Moreover, it is easy...
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...Northlake Bookstore: Benchmarking for Performance Evaluation By: Manuel Garza Hugo Hinojosa Graciela Rodriguez Jose Garcia Alejandro Arizpe Carlos Arizpe Summary of Facts Upon assessment of the FY2004 financial information, Wendy Wiley, Northlake Bookstore’s manager, identified the first ever drop in book sales over the previous quarter. After identifying the drop in sales, Wendy turned to Chuck Irwin, the Vice Chancellor of Finance for Northlake University. He mentioned that Wendy should conduct a benchmarking analysis in order to identify the deficiencies that led to the drop in book sales. In addition, Chuck also asked Wendy to develop a set of short-term performance goals and measurements for future evaluations. Northlake is a private university located in the Midwest U.S. Annual enrollment is estimated at 12,700 students. Northlake is overwhelmingly comprised of undergraduate students. Over 60% of the university’s revenues come from student tuitions, with the majority of the remaining 40% stemming from donations and gifts. Chucks, the Vice Chancellor, is worried that the donations and gifts have decreased dramatically during the current year. He believes this is due to the current uncertain economic conditions and the stock market’s erratic performance. Wendy has been the bookstore’s manager for 7 years now. She previously worked as a Wal-Mart sales manager where she acquired15 years of experience in...
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...Question 1 Northlake’s income statement for 2004 shows a healthy increase of 2.6% to 12.1% of net income over the previous years. Industry wide, there has been shrinkage in sales and Northlake is no exception. Northlake has managed to keep shrinkage at 1%. Sales per FTE student are very high/good. Sales per FTE employee are lower than expected. Sales per square foot of total space low as well, 60% of average. Management had managed to control costs in all categories. Inventory was being kept lower than average with good turnover in all categories except software and accessories and supplies and sundry. A look at other performance measures however show some causes for concern. Percent of textbooks available first day had inched up slightly, as had textbook sell through even though both were still relatively low. Days textbooks in receiving area was now at 10 and cartons processed per employee hour down to 3.3. I would recommend that days in receiving area be steadily reduced to reduce inventory costs. And also increase employee morale to increase productivity. Alternatively FTEs in the receiving area may need to be deployed elsewhere or cut. Customer queuing time had been halved in the 2 years. GMROI was also up. Comparing Northlake’s progress to NACS benchmarks reveals several areas that could do with improvement. Most notable is the sale of used course books. Northlake lags the industry average of 20.7% by 7.3%. This is a big contributor to the lag in total book sales 67...
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...A/S, an (in Norwegian terms) medium-sized bookstore company located in Oslo, Norway, was sitting in his home office contemplating a new challenge to the industry. He had just finished a telephone conversation with Dagfinn Nettland, a young Master of Management student at the Norwegian School of Management with a passion for computers. Dag had used him to help set up his home office. Dagfinn had spent the Easter break surfing the Internet and writing his term paper for a course called GRA2329 IT in Global Business at the Norwegian School of Management. The term paper assignment was to take an existing company and analyze how this company could use the Internet as an information and sales channel for products and services. The students in GRA2329 had chosen a wide variety of businesses and organizations. Dagfinn had been a member of a group working with Norsk Rikstoto, the company administering nationwide equestrian sports gambling. What interested Dag, however, was another aspect of the course: When GRA2329 was started, the required books had not been available in the bookstore, but had first started arriving several weeks into the course. Normally, in situation like this, the professor would have postponed the discussions over the delayed literature until later in the course. However, for GRA2329, things had been different. Several of the students had bought the course literature over the Internet, from a bookstore called Amazon.com, located in Seattle, Washington...
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...Bokhandel A/S, an (in Norwegian terms) medium-sized bookstore company located in Oslo, Norway, was sitting in his home office contemplating a new challenge to the industry. He had just finished a telephone conversation with Dagfinn Nettland, a young Master of Management student at the Norwegian School of Management with a passion for computers. Dag had used him to help set up his home office. Dagfinn had spent the Easter break surfing the Internet and writing his term paper for a course called GRA2329 IT in Global Business at the Norwegian School of Management. The term paper assignment was to take an existing company and analyze how this company could use the Internet as an information and sales channel for products and services. The students in GRA2329 had chosen a wide variety of businesses and organizations. Dagfinn had been a member of a group working with Norsk Rikstoto, the company administering nationwide equestrian sports gambling. What interested Dag, however, was another aspect of the course: When GRA2329 was started, the required books had not been available in the bookstore, but had first started arriving several weeks into the course. Normally, in situation like this, the professor would have postponed the discussions over the delayed literature until later in the course. However, for GRA2329, things had been different. Several of the students had bought the course literature over the Internet, from a bookstore called Amazon.com, located in Seattle, Washington, USA...
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...but used different drivers. Under ABC costing, less cost is allocated to the biggest segment, textbooks. Textbooks still create the most income, but both supplies and computers are operating at a loss. When allocating the operating costs based on cost driver rather than percentage of sales the segments performance differs. Depending on management’s choice of cost driver, results will vary. We allocated all costs to each product line but used different drivers. Under ABC costing, less cost is allocated to the biggest segment, textbooks. Textbooks still create the most income, but both supplies and computers are operating at a loss. Benchmarking Analysis Information provided by the National Association of College Stores (NACS) allowed us to perform benchmark analysis on the Bookstore. By comparing the...
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... | |TOP Bookstore on the Rise | |Technology in the Bookstore | | | | Table of Contents Proposal I. Subject of the Project II. Business Problem Statement III. General benefits to the organization IV. High level Approaches V. Audience Milestone 1 I. Company Background II. Discussion of Business issues III. Benefits of Solving the problem IV. Businses/technical Approach V. High Level Solution Milestone 2 I. Technology or business practices used to augment the solution II. Value of the Approach III. Business process changes Milestone I. Technology or business practices used to augment the solution (plus) II. Conclusions and overall recommendations III. High-level implementation plan IV. Summary of project PROPOSAL 1. Subject of Course Project The subject of my Course Project is TOP Bookstore using technology to increase competitiveness and profitability...
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...3. OPERATING STRATEGIES AND IMPLEMENTATION A. STORE 1. Location - SM Megamall, Basement, Ortigas, Pasig City 2. Size - 20 sqm 3. Rent - P40,000.00 Our children’s bookstore, Fun Page Bookshop will be located at basement of SM Megamall which is the 3rd largest mall in the Philippines and soon to be the biggest mall in the Philippines after its renovation by the end of 2013. Megamall attracts daily foot traffic of 800,000 people. With this numbers, our shop will be visible to people from different walks of life, class A to B and hoping that at least 10% of these people may notice us, spread the news and patronize us. B. CLIENTS Our clients will be children ages 3-12 years old. Through our interactive bookshop, children will develop their self-esteem by interacting with other children. They will be comfortable in social settings and enjoys group activities as well as develop independency. Parents/guardians who are in the mall with their children may visit the area to allow their children to play and learn at the same time. C. MARKETING Since we are just new in the business of children’s bookstore, the Managing Partners, its partners, family and friends will work hand in hand in promoting the bookstore. We will be doing awareness campaign through social network advertising, online promotions, distribution of flyers and TV guestings. On the grand opening, we are working to have a celebrity mother to do the first story telling. We are working...
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