...History and Analysis in Popular Music:1 Prof. Francis Amora Music of the Philippines: Traditional music:Main article: Filipino folk music Philippine gong music can be divided into two types: the flat gong commonly known as gangsa and played by the groups in the Cordillera region of the bossed gongs played among the Islam and animist groups in the Southern Philippines. Kulintang refers to a racked gong chime instrument played in the southern islands of the Philippines, along with its varied accompanying ensembles. Different groups have different ways of playing the kulintang. Two major groups seem to stand-out in kulintang music. These are the Maguindanaon and the Maranaw. The kulintang instrument itself could be traced to either the introduction of gongs to Southeast Asia from China from before the 10th century CE, or more likely, to the introduction of bossed gong chimes from Java in the 15th century. Nevertheless the kulintang ensemble is the most advanced form of music from before the late 16th century and the legacy of hispanization in the Philippine archipelago. The tradition of kulintang ensemble music itself is a regional one, predating the establishing of borders between the Philippines, Indonesia and Malaysia. It transcends religion, with animist and Christian ethnic groups in Borneo, Flores and Sulawesi playing kulintangan; and Muslim groups playing the same genre of music in Mindanao, Palawan and the Sulu archipelago. It is distantly related to the Gamelan...
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...Rob Davis Marketing Plan Draft 1 Bes Kept Entertainment, LLC Joseph Corson Sunday May 13th, 2012 Table of Contents 1.0 Executive Summary Page 3 2.0 Situation Analysis Overview Page 4 2.1 Market Summary Pages 4-5 2.2 SWOT Analysis Page 6 2.3 Competition Pages 6-8 2.4 Product/Service Offering Page 8 2.5 Keys to Success Page 8 2.6 Critical issues Page 9 3.0 Marketing Strategy Page 9 3.1. Mission Page 10 3.2 Marketing Objectives Pages 10-12 3.3 Financial Objectives Pages 13-14 3.4 Target Markets Pages 14-15 3.5 Positioning Page 15 3.6 Pricing Strategies Pages 15-16 3.7 Marketing Attack Strategy Pages 16-18 3.8 Marketing Research Pages 18-19 4.0 Controls Page 20 4.1 Progress Milestones Page 20 4.2 Marketing Organization Page 21 4.3 Contingency Planning Pages 21-22 5.0 Conclusion Page 22 1.0 – Executive Summary Bes Kept Entertainment is a management and promotion company for music artists. This paper will be about the marketing plan for our artist Rob Davis. First, the target market will be addressed, and what Bes Kept Entertainment is, and what the plan will be to market Robert Davis. In the Market Summary, the target market will be addressed in detail, and key points about the market will be described. Next, a SWOT analysis will uncover the strengths, weaknesses, opportunities, and threats for marketing Rob Davis. The competition in the market will be addressed along with other companies that Bes...
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...Running head: THE EFFECTS OF MEDIA IN SOCIALIZATION The Effects of Media in the Socialization of Children and Young Adults The Effects of Media in the Socialization of Children and Young Adults The media today are a powerful tool in modifying the behavior of children and young adults. This behavior can be seen as negative or positive depending on the situation. Children’s development is influenced by many factors but as Lund (2003) noted the significance of the mass media cannot be overstated: “The accumulated experience of media exposure contributes to the cultivation of a child’s values, beliefs, dreams, and expectations, which shape the adult identity a child will carry and modify through his or her life.” Studies investigating Social Learning Theory, done by Baker (2007, p.26) have consistently reported that children can model roles and behaviors seen on television. Media play a significant role in the socialization process, body image, and moral judgments in children and adolescents. Cartoons on television are some of the first factors of socialization in a child’s life. Although many adults feel that cartoons are obviously fantastical, unrealistic, and therefore harmless to children, the research evidence proves otherwise. “According to developmental literature, children before the age of ten years often have difficulty differentiating between reality and fantasy”(Baker...
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...Dances with Wolves Tera Butler ENG225- Introduction to film Professor Daniel Burrello February 8, 2015 Dances with Wolves Westerns are stories of life and adventure in the American West a time period and way of life everyone should reflect on. Dances with Wolves(1990) is one of the most truth brought forward Westerns of our time, as it explores the ending of the Civil war and the embarks on the New Frontier that ultimately changed the way of life for most all Native Americans. This film is compiled with drama, love, loyalty, courage, and racism all with lasting impact on its audience. Directed by Kevin Costner in a simple cinematographic technique that allows the audience to experience the characters every move. This movie was written by Michael Blake and directed by Kevin Costner who also is the lead actor throughout the film. Other actors include Mary McDonnell, Graham Greene, Rodney Grant, and Floyd Red Crow Westerman. The story starts with a wounded Civil War soldier about to have his foot amputated when he makes an attempt at his life by stealing a horse and running recklessly across the open battlefield nearly getting shot. The build from this scene is that the soldiers fighting see his act of desperation and encouragement and a distraction and use the fact that the enemy is so focused on shooting him off his horse that they never see the final attack coming. The end of this scene Kevin Costner...
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...Communication is often considered as essential in business, regardless of whether it is used to collect data from a team of researchers on market trends or to reach audiences across national boundaries for marketing purposes. Effective communication is an important key to success for organisations and the lack of it can lead to mistakes, strategic blunders, or even catastrophic failures. Whatever profession one may be in or may wish to pursue, the ability to communicate is a skill that employers would expect employees to have (Courtland & John, 2010). The history of communication starts from cave man’s invention their own way of communicating, evident in the historical relics of cave drawings. The Native Americans used smoke signals for long distance communication while the Native Africans were known to use drums as a means of long distance communication. There are several tongues and languages in the world today and these are all means to the purpose of communication. However, the field of communication has changed drastically since the advent of technology and the modern economy has been adopting these technologies to reap greater benefits and profits. The interplay of forces between communication technology is evident in our day-to-day lives. Such as moving from the heydays of barter trade to being able to purchase goods through telegraphic transfer that can happen almost instantly, with less concern for the physical locality. Today, our lives have arguably...
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...Marc Prensky Digital Natives Digital Immigrants ©2001 Marc Prensky _____________________________________________________________________________ Digital Natives, Digital Immigrants By Marc Prensky From On the Horizon (NCB University Press, Vol. 9 No. 5, October 2001) © 2001 Marc Prensky It is amazing to me how in all the hoopla and debate these days about the decline of education in the US we ignore the most fundamental of its causes. Our students have changed radically. Today’s students are no longer the people our educational system was designed to teach. Today’s students have not just changed incrementally from those of the past, nor simply changed their slang, clothes, body adornments, or styles, as has happened between generations previously. A really big discontinuity has taken place. One might even call it a “singularity” – an event which changes things so fundamentally that there is absolutely no going back. This so-called “singularity” is the arrival and rapid dissemination of digital technology in the last decades of the 20th century. Today’s students – K through college – represent the first generations to grow up with this new technology. They have spent their entire lives surrounded by and using computers, videogames, digital music players, video cams, cell phones, and all the other toys and tools of the digital age. Today’s average college grads have spent less than 5,000 hours of their lives reading, but over 10,000 hours playing video games (not to mention...
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...Southern Illinois University Carbondale OpenSIUC Research Papers Graduate School 8-2014 Nollywood: A Case Study of the Rising Nigerian Film Industry- Content & Production Elizabeth T. Giwa Southern Illinois University Carbondale, toyin.e.giwa@gmail.com Follow this and additional works at: http://opensiuc.lib.siu.edu/gs_rp Recommended Citation Giwa, Elizabeth T., "Nollywood: A Case Study of the Rising Nigerian Film Industry- Content & Production" (2014). Research Papers. Paper 518. http://opensiuc.lib.siu.edu/gs_rp/518 This Article is brought to you for free and open access by the Graduate School at OpenSIUC. It has been accepted for inclusion in Research Papers by an authorized administrator of OpenSIUC. For more information, please contact opensiuc@lib.siu.edu. NOLLYWOOD: A CASE STUDY OF THE RISING NIGERIAN FILM INDUSTRYCONTENT & PRODUCTION by Toyin Elizabeth Giwa B.S., Southern Illinois University, 2010 A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Department of Mass Communication and Media Arts in the Graduate School Southern Illinois University Carbondale August 2014 Copyright by ELIZABETH TOYIN GIWA, 2014 All Rights Reserved REASEARCH PAPER APPROVAL NOLLYWOOD: A CASE STUDY OF THE RISING NIGERIAN FILM INDUSTRY CONTENT & PRODUCTION By Elizabeth Toyin Giwa A Research Paper Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in the field of Professional Media and Media Management...
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...The author provides a personal overview revolving her cultural identity, which serves as an integral element to self-understanding. Its analysis offers a personal exploration to internal, external, and sociopolitical characteristics. This includes age, race, gender, education, social class, religion, and affiliations with certain groups. Some of the categories also present explanations related to the author’s experiences. In the end, she expresses a reflective viewpoint based on what was learned from this survey. Exploring Cultural Identity The definition of a cultural identity is an emphasis of an individual’s self-knowledge. It is about recognizing one’s own ethnicity, gender, religious or spiritual beliefs, culture, academic...
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...in 1971, Liberty University is one of Virginia’s newer universities. While this Christian university has more than 13,000 students attending classes in person, the university also boasts 100,000+ online students as well. Of its more than 500 programs of study available in total, almost half are available online. Some of its programs of study include fields within cinematic arts, osteopathic medicine, law and music. Liberty University offers associate’s, baccalaureate, master’s, doctoral and certificate programs entirely online through LUOnline. Associate’s degrees include information systems and paralegal studies. Bachelor’s degrees include aeronautics and graphic design. Master’s degrees include...
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...the Arts and Humanities XXV. TABLE OF CONTENTS Introduction………………………………………….……. XXVI. THE ACADEMIC STANDARDS Production, Performance and Exhibition of Dance, Music, Theatre and Visual Arts…………..……………… A. Elements and Principles in each Art Form B. Demonstration of Dance, Music, Theatre and Visual Arts C. Vocabulary Within each Art Form D. Styles in Production, Performance and Exhibition E. Themes in Art Forms F. Historical and Cultural Production, Performance and Exhibition G. Function and Analysis of Rehearsals and Practice Sessions H. Safety Issues in the Arts I. Community Performances and Exhibitions J. Technologies in the Arts K. Technologies in the Humanities Historical and Cultural Contexts..……………………….. A. Context of Works in the Arts B. Chronology of Works in the Arts C. Styles and Genre in the Arts D. Historical and Cultural Perspectives E. Historical and Cultural Impact on Works in the Arts 9.1. F. Vocabulary for Historical and Cultural Context G. Geographic regions in the arts H. Pennsylvania artists I. Philosophical context of works in the arts J. Historical differences of works in the arts K. Traditions within works in the arts L. Common themes in works in the Arts Critical Response…………………………………………. A. Critical Processes B. Criteria C. Classifications D. Vocabulary for Criticism E. Types of Analysis F. Comparisons G. Critics in the Arts Aesthetic Response………………………………………... A. Philosophical Studies B. Aesthetic Interpretation C. Environmental Influences D. Artistic...
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...generation must out of relative obscurity discover its mission, fulfill it, or betray it” - Frantz Fanon, The Wretched of the Earth In cultures all over the world, music can be seen encompassing many aspects of life for many individuals. It is a form of mass communication that speaks directly to society as a cultural form", and often reflects a collection and pattern of personal experiences. Hip-hop or rap, an art form and culture nearly thirty years old originating from The Bronx, New York, has provided a forum for Black and Latino youth to express their respective cultures and speak on a number of issues. Today, Hip-hop is a global phenomenon that appeals to almost all ethnicities and is synthesizing a new culture that goes beyond race, education, and income. Hip-hop has been under continual metamorphosis since its 1970’s inner-city inception. Some of the original artists like Kurtis Blow chose to lament everyday life in the ghettos. Others, Sugar Hill Gang among them, took a more dance inspired approach to the music. But for both these and other artists from the early years of rap through the late 1980’s including KRS-One, Public Enemy, Queen Latifah and LL Cool J, fast beats and socially relevant lyrics were among the primary components of the music. By the 1990’s a new face of rap music emerged. It began with Ice T and later gained popularity with artists such as NWA (Niggaz Wit Attitude) whose first album shocked and titillated the rap world with their obscene...
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...This article is about the cultural movement. For the music genre, see Hip hop music. For other uses, see Hip hop (disambiguation). Graffiti of "hip hop" in Eugene, Oregon Hip hop is a form of musical expression and artistic subculture that originated in African-American and Hispanic-American communities during the 1970s in New York City, specifically the Bronx.[1][2][3] DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, B-boying and graffiti writing.[4][5][6][7] [8] Since its emergence in the South Bronx, hip hop culture has spread to both urban and suburban communities throughout the world.[9] Hip hop music first emerged with disc jockeys creating rhythmic beats by looping breaks (small portions of songs emphasizing a percussive pattern) on two turntables, more commonly referred to as sampling. This was later accompanied by "rap", a rhythmic style of chanting or poetry presented in 16 bar measures or time frames, and beatboxing, a vocal technique mainly used to imitate percussive elements of the music and various technical effects of hip hop DJ's. An original form of dancing and particular styles of dress arose among fans of this new music. These elements experienced considerable refinement and development over the course of the history of the culture. The relationship between graffiti and hip hop culture arises from the appearance of new and increasingly elaborate and pervasive forms of the practice in areas where other elements of hip hop...
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...Coca-Cola’s “Share A Coke” Social Media Campaign Analysis Corey Jackson JWMI: Marketing In A Global Environment Professor Karen Barnes 8/30/2015 The Coca-Cola Company, founded in 1886, is the world leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. Today, the company markets more than 500 beverage brands in 200 countries, with around 70% of the company volume and 80% of the company profit coming from outside the United States. While Coke is probably the only product that is universally appealing in every corner of the globe, the company feels that its responsibility is to ensure that with every single can of Coca-Cola sold and enjoyed, individual connections are made with consumers. This can only be achieved locally. Coca-Cola’s strategy is noted to be an effective combination of global and international communications strategies. A right balance between standardization and adaptation makes the brands stand out from its competitors by focusing on consistent image and quality in a global scale, but at the same time being specifically relevant to local culture and customs. Coca-Cola recent global campaign “Share a Coke” vividly exemplifies this principle and brings the brand’s popularity to a new high level. The “Share a Coke” program was first introduced in Australia in 2012. 150 of the most popular names among young people are taking the place of Coke’s iconic logo. Customers with less common...
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...The Mobile Landscape Insights for Advertising April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly...
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...Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can easily be seen as a threat to print literacy by teachers, especially when they sneak into the classroom uninvited as students check their Facebook profiles instead of participating in class discussions and activities. This common reaction reflects James King and David O’Brien’s (2002: 42) characterization of the dichotomy teachers often perceive between school and nonschool literacy activities (although they are not referring to Facebook specifically): “From teachers’ perspectives, all of these presumably pleasurable experiences with multimedia detract from students’ engagement with their real work. Within the classroom economy technology work is time off task; it is classified as a sort of leisure recreational activity.” This dichotomy can be broken down, though; students’ enthusiasm for and immersion in these nonacademic literacies can be used to complement their learning of critical inquiry and traditional academic concepts like rhetorical analysis. Although they read these texts daily...
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