NATURA
The eco and customer friendly company.

Table of Contents
Introduction: 3

The Natura Concept: 3

Products: 4

Competitors: 4

Biodiversity: 5

Production and Operation: 6

Social Responsibility: 6

Financials: 7

Conclusion: 8

Introduction:

Natura, a Brazilian based company was founded in 1969, by Luiz Seabra and later partnered with Guilherme Leal and Pedro Pasos. Today, as a public company since 2004, Natura is a leading manufacture and marketer in the skin care, solar filters, cosmetics, perfume, and hair products (Natura). Natura sold in Latin America and France is looking to enter the U.S. markets once they stabilize after the recession (Azevedo).

The Natura Concept:

Unlike many other companies within the personal care industry, Natura takes a position in promoting inner beauty and self-esteem. In 1992, Natura implemented the Truly Beautiful Women Campaign, focusing on women with healthy levels of self-esteem as possessing “true beauty” instead of the traditional focus on outer beauty and age (Natura). Natura prides itself in its strong research and development efforts and its use of ordinary women rather than supermodels in their advertisements (Natura). Since Natura conception in 1969, they have made it their focus to positively effect the environment, consumers, and the universe, and based off of this belief: “We have been fundamentally committed to conducting our business with consideration for environmental and social impacts. We see our products and operations as part of a long life cycle and we take responsibility for ecological impact from every touch point in the supply chain; from the initial extraction of raw materials to the final disposal of products and packaging (Natura).”
Natura also places a strong emphasis on its relationships with the belief that relationships are the