Executive Summary

We are working on Nanvana Group. This group has many Small Business units. But all the SBU is not possible to describe. Discuss with all the members of our assignment group we choose Navana Real Estate Company. In this assignment as first brief description of Navana Real Estate company is given. Then the discussion about milestones mission, vision market share etc that means the company profile. Then we analysis its SWOT .After that we try to find out its major competitor and their strength and try to analysis it. Then the most important part is 4p’s of NREL. Here we also tried to include all the things as service marketing and lastly we try to find out the success factor of the company.

Company Profile
Navana Real Estate Ltd (NREL), a part of Navana Group, started its operation in 1996 as a private limited company & converted as a Public Limited on 8th September, 2010. Since its inception, NREL has completed and handed over a good number of projects in diversified areas in Dhaka where it is capturing the market for high and middle-income people. Of late, NREL has also started its operation in different areas of Chittagong.
NREL within a short span of time turned out as one of the most trusted company in Real
Estate sector and has been working in various numbers of apartments, commercial and land projects. The motto of NREL is not only to deliver apartment or land ahead of schedule but also to maintain the highest-grade construction quality that has gained trust and respect in customers. Further NREL is pursuing the motto of becoming “different, dependable and definitive”.

History
1996 Navana Villa a 6-storied luxurious apartment project at Gulshan and the first ever land project is 'Kallyanpur Land Development Project' at Kallyanpur, Mirpur, Dhaka.
2006 In the year, we delivered our valued clients 10 residential projects located