...ORGANIZATIONS, AND STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming CASE 1 VIDEO CASE Systems SUMMARY The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. URL http://www.akamai.com/html/customers/testimonials/nba.html NOTE The Akamai video is a high-quality video that requires a broadband connection of greater than 5 Mbps. The video plays best at connection speeds of greater than 15 Mbps (cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. CASE The National Basketball Association (NBA) is the leading professional basketball league in the United States and Canada with 30 teams. The NBA is one of four North American professional sports leagues. The other leagues are the Major League Baseball, the National Football League, and the National Hockey League. While focused on the North America, the continued Chapter 3, Case 1 NBA: Competing on Global Delivery With Akamai OS Streaming 2 NBA has a large international following...
Words: 1170 - Pages: 5
...Technology which helps NBA to increase their revenue. Because of Akamai, fans from all over the world are able to stream and download NBA high quality video. Akamai also help to increase NBA’s customers across the globe which helps NBA to compete in the market. 2. I think the NBA’s overall strategies are product differentiation and focus on market niche. NBA is using Akamai Technology to allow its fan from all over the world to download and stream NBA high quality video without any network outage. It helped NBA to have more users and fans from all over the world and helped them to compete in the market. It also helped them to increase revenue. 3. It is important for all the fans in the world have the same experience because it helps them to keep real time update about their favorite team. It does not matter to the team that whether their fans are from the USA or Canada or any part of the world. Fans and supporters are the great strength of the team. 4. NBA is using Akamai technology as their global platform to reach out to the fans across the world. They are already in number one position in the market. Individual franchise owners cannot beat the popularity of NBA streaming service. They have to spend lot of money in order to provide services like faster stream and download service. So in order to reach out to their individual fans as well as to make profit, it is important that individual franchise owners can build, manage and distribute in the NBA...
Words: 426 - Pages: 2
...In other words, they need a leader (player) who’s followers are receptive like a “charismatic leader who can draw and influence members through the sheer force and magnetism of his or her personality, rather than through a position or organization.” (Weiss, 2015, pg. 126-127) Additionally, you needed a “charismatic leader who has also been called “impression managers” and described as visionaries who have a strong desire for power.” (Weiss, 2015, pg. 126-127) But in this case, the leader's influence and power that they are using for proper use, for example, the influence that “Seahawks All-Pro cornerback Richard Sherman” (2016) can have on his team will help them once the season starts all over again. His concept of power is that the “most important part of the offseason is healing, he says: "You've got to combat the rigor of the season with calmness and relaxation. It's important for people to get away from the game."(2016) This makes real sense since you should take the time to let your body heal during the off season this way you can help your athletic team once the season starts up again. Not only that it will give you some time to spend with your family because as we all know once the season starts all...
Words: 1628 - Pages: 7
...People that are huge sports fanatics and love the game of basketball can argue about this topic for hours and would not be able to come to a conclusion. One thing is for sure though. Lebron James is still active in the NBA and his career has not ended so we really don't know who's better until he retires. In sports it is natural to let our minds wonder, “ who was the greatest?” and “ will so- and - so surpass so-and-so? This entire Lebron James could be the Greatest of All Time “argument” is growing tiresome. First he's still completing his body of work. Secondly he's only won two NBA championships, the traditional measuring stick of all the NBA’s greatest players, and lastly they are two completely different players. Jordan is Jordan and Lebron is Lebron. I completely agree with this article. Maybe if Lebron James played before Michael Jordan this would be a different story, but the fact of the matter is he didn't. Lebron James is 30 years old and still has many years in the National Basketball Association. Hes going to definitely keep putting up big numbers. Hes going to make his case stronger and this debate stronger. But for now you just can't compare Lebron James to Michael Jordan. It's not fair to him. Secondly he only has two championship rings. In the nba the greatest players are ranked by their championships. Michael Jordan won six of them. A remarkable feat. He even took a year off then came back and won three straight. He did this by playing ferociously and having...
Words: 598 - Pages: 3
...Edgar Galvan NCAA as a Monopoly After over a century of existence, the National Collegiate Athletic Association stands today as a multi-million dollar organization, one of the largest and most successful organizations in the nation. The NCAA is in charge of overlooking every college athletic competition in the United States. Every year millions of fans watch NCAA organized games and follow the top prospects of every sport. However, all schools and players involved with the NCAA are obligated to follow a strict set of rules to be eligible to compete at the college level. The NCAA holds college athletes specifically to a very strict set of rules. Under the NCAA all athletes are considered amateurs. The term amateur is used to describe a person or group of people who participate in any form of activity for their own pleasure or entertainment, often distant from those who participate in the same activity for a financial benefit. They NCAA uses the term amateurs to distinguish college athletes from professional athletes. The official NCAA website states that “Maintaining amateurism is crucial to preserving an academic environment in which acquiring a quality education is the first priority”(“Amateurism”). They believe that by labeling them as amateurs they set them apart as student-athletes and everything that the students do for their own respective sport is part of extracurricular activities they are taking a part of. Their website emphasizes this point and declare, “In the collegiate...
Words: 2153 - Pages: 9
...Basketball Association. Both Jordan and Bryant were offered huge endorsement deals, with Kobe Bryant taking the lead as one of the largest global brands, in basketball history. The game of basketball is a rewarding sport that allows its players to give back to the community. There is no competition, when it comes to giving back to the community, as each player is equally involved in charitable organizations. In the professional basketball world, sports fans will agree that Michael Jordan is the better player, while other fans are loyal to Kobe Bryant. When looking at offensive and defensive numbers, objectivity and a hard look at the facts leaves one conclusion without a doubt, that Michael Jordan is one of the greatest players in NBA history. He is famous for blocked shots, rebounds, and scoring an average of 30 points per game, during his career (Squidoo, 2012). As an offensive player, Jordan has the advantage. In his best season, his fans will count on him to average 37 points per game compared to Kobe Bryant’s best season of 35 points per game. Michael Jordan, a true team player, averages eight assists per game in his best season, and an average of five assists during his career. Unlike Jordan, Kobe Bryant, as an offensive player averages six assists per game during his...
Words: 1322 - Pages: 6
...Yes, this is most recently in response to speculative reports on ESPN. However, this is addressing a growing narrative over the past few years: Derrick Rose and the Chicago Bulls are heading down a rocky road to an inevitable divorce. The kid from Chicago will leave – or be driven out – possibly to a place as far away and as opposite as Los Angeles. I’m not here to say Derrick Rose is going to become an MVP-caliber player again, or retire a Chicago Bull, but I do want to address the situation right now, at this specific time in Rose’s career with his hometown team. After the first three-game stretch with less than ten points per game of his career, reporters, analysts, and fans alike are questioning Rose’s fit in new coach, Fred Hoiberg’s, system. The system is more up-tempo, far more offensively oriented than Tom Thibodeau’s was. How could Rose not be playing brilliantly in it? How could his numbers be this low across the board? Furthermore, there’s questions of whether Jimmy Butler, his running mate and the ever-emerging other star on his team, even likes Rose? Well. Firstly, Butler fans should be sympathetic to him at this point for how much he’s had to repeat that all of those reports are false. Derrick Rose is not causing some irreparable rift throughout the locker room. Going back to the first time he was going through a brutal rehab process, Rose’s teammates have defended and sworn by him. And for the questions surrounding his poor play this year in Hoiberg’s...
Words: 518 - Pages: 3
...It wasn’t long ago that I was a young boy cheering on the Lakers from my home in SoCal. I watched in awe as one of the great dynasties in NBA history dismantled one opponent after the next. Kobe Bryant was a young superstar being called the next Jordan and Shaq was making his defenders look like Sunday brunch. Those were the days when I was a diehard fan, watching countless games, idolizing the skilled athletes, and wishing to be in their shoes someday. In recent years, however, I’ve lost all interest in the NBA and the disgrace of a league that it’s become. So, how did this all happen? How did I go from being the biggest basketball fan I know to a despiser of the league and everything it represents? Let’s go back to the days when I was first followed basketball. I was in elementary school and some of my friends were Lakers fans. I watched a few games with them and really got into the action. I loved everything about the Lakers, from their players, to their history, to the color of their jerseys. I followed the team religiously as they won multiple championships. I couldn’t believe the team that played just an hour from where I lived was experiencing such tremendous success. They’d just won their third straight title and I couldn’t have been happier. The year they signed Payton and Malone was when my love for the game reached its peak. Watching five future hall of famers on the same team was incredible. Of course, the Lakers lost to the Pistons in the finals that year, and...
Words: 1249 - Pages: 5
...Blake A. Summer Conditioning Paper Mr. Chrisinger Shaquille O’Neal Shaquille Rashaun O’Neal was born March 6, 1972; Shaq went on to become one of the most dominant players in NBA history, helping his teams win NBA championships and Olympic Gold. Shaq has been an athlete, actor and musician. He attended Cole High School in San Antonia, Texas. Shaq, standing seven feet and 315 pounds, is arguably one of the most dominant players in NBA history. At Louisiana State he was named 1991 College Player of the Year and a unanimous first team and All American in both 1991 and 1992. He would drop out of college in 1992 to pursue his career in the NBA. The Orlando Magic drafted him with the 1st overall pick in the 1992 NBA Draft. In Shaq’s rookie season he was with the Orlando Magic, he finished in the top ten in scoring, rebounding, blocks and shooting percentage. Shaq would fail at the free throw line though. This is why other NBA centers would just foul him instead of letting him have an easy shot. This became known as “Hack-a-Shack”. He became the first player in NBA history to earn player of the week in only his first week in the league. He would be with the Orlando Magic from 1992 to 1996. Shaquille O’Neal, with the Los Angeles Lakers, would be one of his most set destinations over his career. After Shaquille became a free agent in the 95-96 seasons he would sign onto the Lakers roster for a seven year, $121 million dollar contract. He insisted he did not join the Lakers for the...
Words: 712 - Pages: 3
...MIS-502, Fall-2015. NBA: Competing on Global Delivery with Akamai OS Streaming 1. Why is it important that all fans in the world have the same experience? A. It is very important that all fans in the world have the same experience to avoid the feeling of exclusion from the non- American fans. Akamai Company should maintain its website in an efficient manner which includes less streaming in video, RSS feeds etc. The NBA has real assets to expend itself around the world because, it contains numerous other countries players. Fans would be able to view whatever they want by using Akamai website with NBA. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? A. Each team has its own franchise. Each team has to build its own image to become more powerful in franchise market. It is important that franchise owners are able to distribute the content, and publish the live events. Individual franchise owners will also able to gain exposure for their franchise with fans as well as business partners. The franchise owner is able to have access to a segment of the population that the NBA can’t reach. 3. Using the competitive forces model illustrated in Figure 2.3 of the text, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in this market? A. According to figure 2.3, there are five competitive forces which explained the E-commerce sway industry structure...
Words: 659 - Pages: 3
...convince the audience that Michael Jordan is the greatest of them all Thesis: Michael Jordan is the greatest player of all time because no one in his mind could stop him. He was just a phenomenal athlete and his skills were so unique with a combination of fundamental soundness, grace, speed, power, artistry, a thirst for winning and that never went away. Jordan has single-handedly redefined the NBA superstar and is the NBA’s model of how to play. Attention getter: Show audience slides regarding Jordan’s stats and a small highlight video Main points: 1) What makes Jordan the greatest at his sport in the first place? 2) What are some of his major accomplishments? 3) How has he impacted the sports world culturally? Transition: Now let’s get into some of information about Jordan 1) What makes Jordan the greatest at his sport in the first place? a) Numerous NBA players have been quoted saying they grew up idolizing Jordan and the way he plays. His competitiveness, emotion while playing and his jaw dropping moves. b) 6 NBA Championship rings with 6 Finals MVP; he has been to the finals a total of 6 times and not ever lose 1 series, including never taking a series to a game 7! c) No previous champions have won this much without losing and not only that, he was in an era called the “Golden ages” which bred nothing but superstars at the time making the accomplishment even that much sweeter. Transition: I gave you...
Words: 787 - Pages: 4
...Phil Jackson Eleven Rings: The Soul of Success By Joseph Osorio 11/29/14 Summary of Life Philip Douglas Jackson more commonly known as Phil Jackson has been considered to be one of the best coaches in NBA history. His approach and technique in coaching teams has not only caught the attention of NBA viewers but also of many leaders. As the head coach of the Chicago Bulls and the Los Angeles Lakers, Phil Jackson has won a total of 11 NBA world championships, surpassing the previous record of nine NBA world champions. His simplistic but effective approach is described in his book “11 Rings The Soul of Success.” Here he describes the struggle and the challenges he faced not only as a player but also as a coach and leader of different characters and unique teams. His holistic approach on making the team one as a whole has gained him many followers but also many critics. Phil Jackson was born on September 17, 1945 in the small town of Deer Lodge, Montana. Born to the son of two minister of God, Phil Jackson was raised in a conservative home where many things were not allowed. But during his early years in high school there was one thing that he could not let go, his passion for the beautiful game of basketball was induced. Phil Jackson began playing basketball at Williston, North Dakota where he led the team to two state titles. Jackson later attended the University of North Dakota and also played here for several years, before being drafted in 1967 in the second round by the New...
Words: 1787 - Pages: 8
...Black Mama Chosen Okonrende Devry University Professor Vanessa Holmes Your running for you life from this venomous serpent and you figure you have it beat and you’re now safe. Before you know it, the serpent is back and back with a vengeance. The average person would not be excited about this return, so it’s safe to say that Laker fans are not average citizens. The return of the Black Mamba has them more excited than a child hearing Santa coming down from the chimney. Laker Nation received an early Christmas present as one of the greatest players to put on a uniform let alone a Laker uniform, Kobe Bryant made his return from an Achilles injury that keep him out of the playoffs last season. Today’s game was not a playoff game, but the anticipation of the game was like that of a finals game 7. The Black Mamba returned to the court after being sidelined for the ending of last season and the first 19 games of this season. Staple Center was filled up with fans ready to cheer for the 11 time all star. When his name was called, the cheers ran out louder than they’ve ever been in the young season for the Lakers. Kobe started the game as expected and every time he touched the ball the crowd was overwhelmed with excitement, eager to see him score his first basket of the season. He was scoreless in the first quarter, but finally got in the books in the second quarter. Perhaps not in the way the fans wanted, but Lakers would take any points they could from the struggling Raptors...
Words: 526 - Pages: 3
...My Bios Hello My name is John Knolton and I'm currently working to achieve my Bachelor Degree of Science in Business Management & Entrepreneurship. During the earliest part of my life, I made plans for my future career and I did what it took to move forward towards my goals. In 1980, I reside in Atlanta,Georgia and currently operating a small business from the branch of my family called "Knolton Best Sellers (KBS)". As growing up as a youth, I always knew that my mom and dad were always small business owners so as I became older enough to copy my parents trademark I then moved to the next level to pursue my degree. I became a business owner in February 2012 and I can admit that I have accomplished beneficial knowledge within myself to be a successful entrepreneur. I'm excited for returning back to school so I can earn the knowledge and understanding required for my career plans. As we begin this class, I would like to share my thoughts and studies throughout this course as a friendly classmate for any advice. I currently operates an electronic department and my work environment help me to prepare for my business future plans. During my daily work environment, I constantly think of new ideals and new strategy to improve the business guidelines throughout the company. I want to let everyone know that it's my pleasure to meet everyone as a classmates during this course and hope everyone does well. Best Wishes, Jonathan Knolton Enail: jhk121980@gmail.com ...
Words: 496 - Pages: 2
...Every NBA championship photo dating back from 1947 all the way until the 1954 season bore nothing but Caucasian faces in the photos. That all changed during the 1953-1954 school year. On that particular team, there were to African-American players named, Earl Lloyd and Jim Tucker. Earl Lloyd was chosen in the ninth round by the Washington Capitols. Lloyd was the first black player ever to play in the NBA. Prior to playing for the Capitols, Lloyd stated that he had never interacted let alone sat next to a white person before. Lloyd’s nine-year playing career included stops with Washington, the Syracuse Nationals, where he became the first Black player to win an NBA Championship in 1955 (defeating the Fort Wayne Pistons), and Detroit. He also became the NBA’s first African-American assistant coach for the Pistons in 1968. During that same year there happened to be two other black players as well. One was Chuck Cooper who was drafted by the Boston Celtics during the second round making him the first African-American to be drafted into the NBA and the second was Nat “Sweetwater” Clifton who became the first African-American to sign an NBA contract with the New York Knicks in May of 1950. In his rookie year, Clifton averaged 8.6 points, and 7.5 rebounds per game, while helping the Knicks advance to the franchise’s first NBA Finals. Cooper was drafted by the Navy during his first semester in college. Cooper averaged 10.5 points per game and was named All-American during his senior...
Words: 598 - Pages: 3
