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Negotiation Paper

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Assignment 2 - Personal Negotiation Analysis
NAME: Siddharth Surana

CLASS: Monday Class

Date: 10/31/11

FACTUAL NEGOTIATION BACKGROUND
The deal that I will be talking about is a series of negotiations that took place on behalf of my company, represented by me, and an external customer (Sam), who is a multinational corporation dealing with minerals. My company (Jose) is a minerals manufacturing company. Sam used to purchase one of their 2
Raw materials from us and the other material was outsourced from the UK. This deal is about us setting up a new unit, in India, solely manufacturing the second raw material that Sam imported. As this product was really expensive for Sam to import, they were also eagerly looking for partners to manufacture this high quality product in India. This was a win – win situation for both the companies, as for us, Jose, we were getting the chance to increase our product line and revenues and for the, Sam, to reduce their cost of raw materials drastically. This would be a very important deal for Sam as the industry was getting really competitive with a lot many companies selling similar products at a cheaper price. Sam completely trusted our company with quality as we have been dealing from 2 decades now.
The issues that we have been considering and talking about are as follows:
1. The initial investment is very high, as new set of machinery has to be ordered.
2. The land is required with a lot of permissions from the government. This problem was initially solved as we had excess land in our existing plants and in the deal, we would build the capacity on our land without charging a rent.
3. One crucial problem was the excess capacity. The company promised to procure only 50% of the total production, and we needed to search for new customers to take over excess production.

4. PRICE. This by far was the most

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